Do you want your business to grow faster?

We don’t wait for things to work out by chance. We build marketing on data, strong ideas and solid execution across every channel. If this sounds like the kind of approach you’re looking for, get in touch!

Martin Vymětal Sales Director

martin.vymetal@boomerang.agency +420 602 207 789

Other contacts

Projects

We helped DB Schenker
hire fast.

We built an employer brand that helped bring in  a strong flow of candidates.

Hiring 1,500 warehouse employees in Rudná near Prague within a year seemed like
a long shot. The labour market was tight, and DB Schenker was not yet a well-known employer. We showed that with the right recruitment campaign, it was possible – and helped make it happen.

I’d like that too

HR marketing is a must
 in today’s Czech market.

We met a difficult hiring goal

We helped recruit enough people to launch the warehouse and built an employer brand DB Schenker can keep using in the future.

We found the right message

Our research showed that blue-collar candidates are primarily looking for stability. That insight became the basis of the campaign concept and messaging.

Strong campaign results

The campaign generated 53 million impressions and more than 413,000 clicks. Jobs.cz alone brought in nearly 2,000 CVs from relevant candidates.

We used 5 channels

We created banners, native ads,  and a dedicated careers website, and ran  the campaign across Facebook, Google, Seznam, LinkedIn, and Jobs.cz.

We backed the local team

Using data and clear arguments, we helped the Czech branch convince headquarters that HR marketing was worth the investment.

Why HR marketing matters

In a market where few people are actively changing jobs, companies need to reach passive candidates and also hold on to current employees.

The challenge

DB Schenker needed to hire new employees for its warehouse in Rudná near Prague. Without them, they wouldn’t be able to deliver on a contract with a Silicon Valley tech giant. We had to hire 1,500 people – mostly blue-collar workers. Within a year. At a time when hardly anyone was changing jobs.

How do you hire 1,500 people near Prague in record time?
What would convince blue-collar workers to switch to DB Schenker?
And how do you convince the client that without
a campaign, hiring at this scale simply won’t happen?

The solution

We built a large-scale online recruitment campaign centered around one key promise: job security. Our research showed  it’s the strongest motivator for blue-collar workers.  At the same time, we created an employer brand DB Schenker can rely on long-term.

The warehouse in Rudná successfully launched,  and the company met its contract obligations.
We found a concept that clearly communicated the value of a stable job – and attracted the right candidates.
DB Schenker now has a strong, effective employer brand  in place.