Do you want your business to grow faster?

We don’t wait for things to work out by chance. We build marketing on data, strong ideas and solid execution across every channel. If this sounds like the kind of approach you’re looking for, get in touch!

Martin Vymětal Sales Director

martin.vymetal@boomerang.agency +420 602 207 789

Other contacts

Projects

We built the Bohemilk brand from the ground up.

We created a brand strong from day one.

Customers of Interlacto were familiar with individual dairy products, but not with the brands behind them. After a deep dive into both data and the company itself, we made
a clear decision: build one strong brand – Bohemilk Opočno – and clearly position it against the competition from the very start.

I’d like that too

Love and care helped us reach
the right audience and define the brand’s place.

Data first

To build a strong brand, we started with
a thorough analysis of the dairy market, supported by research from Simply5.

Real insight from inside

We went directly to the source – visiting the dairies, learning the company’s history and culture, and speaking with everyone from technologists to production staff.

One strong brand

Instead of multiple weaker brands,  we proposed nine brand concepts.  The client chose Bohemilk Opočno  as the single umbrella brand.

A clear theme

We focused on mothers as the key audience – people who care for their loved ones. Care became the brand’s central theme, helping it stand apart from competitors still relying on the usual cows-and-meadows dairy clichés.

Emotional campaign

We launched the brand with the concept “What words can’t say.” The TV and online campaign told a touching story of a child thanking his mother for her care.

Website and packaging

We created the brand website and contributed to the overall visual identity, including packaging design – completing  the full rebranding of Interlacto’s portfolio.

The challenge

Interlacto’s customers knew specific dairy products, but the brands behind them meant very little. The management needed to decide: support multiple brands, or bring everything under one strong name?

Products like Olešnický tvaroh were well known – but brands like Moravia, Mlékárna Olešnice or Bohemilk were not.
How do you align brand awareness with the scale of one of the top five dairy producers in the Czech Republic?
How do you stand out in a crowded market dominated by similar communication?

The solution

We consolidated all brands into one: Bohemilk Opočno. Alongside a new name and visual identity, we defined
a strong brand theme – care – which immediately set the brand apart and gave it a clear space in the market.

Within a year and a half, we completed a full rebranding  and unified the product portfolio under one brand.
We built the brand story around maternal care – a space that had not yet been claimed.
We launched a successful TV and online campaign and created the brand’s website.