Projects

We gave Prazdroj’s
ESG report a premium format.

We created a publication that belongs on desks, not in archives.

Plzeňský Prazdroj has long been one of the most responsible companies in Czechia. Since 2007, 
it has published a detailed report on its sustainability activities. Over the last four years, we have helped turn it into a printed publication as well. What used to be a standard corporate report is now a premium almanac that wins awards and speaks not only to business partners, but also to the wider public.

I’d like that too

A channel that presents sustainability and builds brand prestige.

12 chapters, one story

The report takes readers through the full production process, introduces the company’s values, and gradually builds one larger story about its effort to make things better.

A publication with presence

In print, the report becomes a premium object that goes far beyond mandatory ESG reporting. It gives the brand’s social commitment 
a physical form and reflects its culture.

A human take on a complex topic

No one wants to work their way through dry columns of data without context. So we built each chapter to make the information feel clear, natural and readable, supported by rich visuals and human stories.

Design that speaks

The visual identity is just as important 
as the text itself. Muted colours 
and watercolour elements create a sense 
of harmony and connection with nature.

Sustainability from A to Z

The report is one of the most comprehensive ESG publications in the Czech Republic. It follows international GRI standards and already reflects the new European CSRD directive.

For experts and non-experts alike

We made verified data about Prazdroj’s real environmental and social impact accessible to a wide range of readers – from specialists to the general public – without losing clarity or substance.

The challenge

Plzeňský Prazdroj wanted to communicate an important topic with broad social relevance, present mandatory ESG data, and highlight the role the company plays in sustainability. For a large corporation with multiple production levels, that is not a simple task.

  • How do you combine data and design so they support 
the sustainability message together?
  • How do you raise awareness among business partners and strengthen their understanding of the company’s activities?
  • And how do you make corporate reporting feel fresh, engaging and accessible to the public?

The solution

We came up with a creative concept for a premium printed annual publication with a strong visual identity and professionally edited content, enriched with a wide range 
of supporting material.

  • The creative concept and visual identity were shaped through many hours of close collaboration with the client.
  • We gave Prazdroj a representative publication that invites people to read it and looks at home in any executive office.
  • We approached the entire report as a dialogue between 
the company and the environment it affects.

Plenty of awards, too

Lemur - logo Zlatý středník - logo
134

copies of the exclusive printed Czech edition

Once

a year the report is published

206

pages of clear, engaging information about one of 
the country’s largest companies

Hundreds

of experts, researchers, institutions and business partners reached

Used products
Copywriting ESG and sustainability Annual reports, brochures and flyers Photography and video production Visual Identity Print Production Content strategy
Client
Plzeňský Prazdroj, a. s. – ASAHI
Brand
Prazdroj

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