Do you want your business to grow faster?

We don’t wait for things to work out by chance. We build marketing on data, strong ideas and solid execution across every channel. If this sounds like the kind of approach you’re looking for, get in touch!

Martin Vymětal Sales Director

martin.vymetal@boomerang.agency +420 602 207 789

Other contacts

Projects

Reaching 100%
of Alma career’s
audience. How?

We turn your brand into a customer magnet.

Everyone knows Alma Career runs Jobs.cz and Prace.cz. But its broader HR product portfolio? That used to be a bit of a mystery. So we mixed the right media cocktail and made the message crystal clear.

I’d like that too

We gave HR pros confidence –
and drew them to Alma Career products

3x return on investment

The value of Alma Career’s content hub now triples the original investment. It includes  an online magazine, newsletters, and social media.

Clients spend 10% more 

Customers nurtured by Alma Career spend more than the rest. And the content hub takes better care of them than even the best sales team.

We set the agenda

Within a year, the content reaches virtually every HR professional in the Czech Republic. That lets us set the agenda – for example through popular “Data Breakfast” events.

We save sales teams time

HR products can be complex. The content hub explains them before a sales meeting even happens, so salespeople can focus on closing deals.

The brand stays relevant

We help HR professionals solve real, everyday challenges – from running stronger team buildings to using AI. That’s how they know Alma Career truly gets them.

Launches get seen

A strong, well-loved content hub makes launching new products, entering new markets (like Slovakia), or even rebranding (as with the shift from LMC to Alma Career) much easier.

The challenge

Alma Career knew from research that customers they actively nurture spend 10% more on its products. But how do you nurture all 60,000 HR professionals in Czechia at once? They needed to figure out how to engage an entire professional group that often feels undervalued by company leadership.

How do you effectively reach all 60,000 HR professionals  in Czechia?
How do you give them the confidence to push for Alma Career products internally?
How do you become a trusted partner they can’t do without?

The solution

We built a 24/7 content hub for HR professionals, combining an online magazine, social content, newsletters, podcasts,  a printed annual for senior HR leaders, and an HR academy for beginners – all blending valuable content with Alma Career’s product offering.

Our media ecosystem reaches 100% of the target audience over the course of a year.
We educate HR professionals in their field and teach them how to work more effectively with company leadership.
With articles, posts, and practical PDFs,  they’re ready for anything their job throws at them.

Plenty of awards, too

98 %

of Alma Career clients engaged with the magazine at least once  in the past year.

84 %

of clients feel they have enough information about Alma Career products.

28 %

newsletter open rate (2025)

836 324

newsletter opens in 2025

„Eight years ago, we launched a content project that remains unique on the market to this day. What’s more, we wanted to measure it down to the finest detail. Most would have run for the hills; at Boomerang, they started fine-tuning the strategy. They are true professionals who deliver precise results even on the most demanding assignments.“

Lucie Musilová Alma career

Used products

Newsletters Content strategy Podcasts Copywriting Online magazines Annual reports, brochures and flyers Social media management Photography and video production Print production

Client

Alma Career

Address

https://www.almacareer.com/cz