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Martin Vymětal Sales Director

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For Seyfor’s annual report, we created a whole new planet.

An original design paired with a revolutionary online experience.

Seyfor is an international tech company, so staying ahead of the game comes naturally. With Boomerang, they got an annual report that lights up, talks and moves – all turnkey, and for less than big publishing platforms like Issuu or Triobo.

I want one too

This annual report is an experience. It has a voice of its own.

Print has its own magic

We fine-tuned the printed edition down to the smallest detail. From the illuminated spine and exposed binding to vibrant colours produced with a unique RGB printing technique.

An online report, reinvented

Forget boring PDFs no one ever opens. Seyfor’s online annual report is a living document and a visual experience that turns company figures into something people actually want to explore.

Looks great. Costs less

Instead of paying hundreds of thousands every year just to keep an online annual report accessible, Seyfor made a one-off investment and can now host it directly on its own website.

It all starts with a strong idea

Seyfor connects different worlds of IT. Its portfolio includes iDoklad, Dotykačka or HR software products.  In the annual report, all those worlds come together on one planet.

Leadership, animated

No headshots pulled from LinkedIn. We took Seyfor’s key people with us to Planet Seyfor and animated both them and the world around them.

Hear it from Seyfor

Our solution lets readers jump straight from the annual report to YouTube and Spotify, where selected texts are voiced by people from Seyfor. And no, we didn’t drag everyone into a recording studio. AI gave us a hand.

The challenge

Seyfor wants to stay at the forefront of its industry – in everything it does. And its annual report should be no exception. But how do you turn a publication full of numbers and tables into something people actually want to explore?

How do you create one concept that works across all of Seyfor’s different worlds?
How do you turn an online annual report into more than just another PDF?
And how do you do all that without blowing the budget?

The solution

We came up with Planet Seyfor, a place where all the different worlds of this acquisition-driven tech company meet. The result feels more like an adventurous expedition than just another corporate publication.

We pushed the printed version as far as today’s paper and print technology would allow.
The online version moves, talks and invites readers to explore. All at a fraction of the usual cost.
Annual reports get forgotten. Seyfor’s is made to be shown off.

42 markets

Seyfor is a global technology player.

204 pages

That’s the length of its 2025 annual report.

Large-scale AI animations bringing Planet Seyfor – and the annual report itself – to life.

25 years

That’s how long Boomerang has been creating printed publications.

„As a leader in enterprise systems, it's in our DNA to set trends, not follow them. That's why we choose partners who don't offer cookie-cutter solutions. Boomerang turned our annual report into an experience and a story you want to be part of, with outstanding AI-driven graphics and a virtual environment, full of animation, bridging traditional publishing and the future.“

Marek Steiger Seyfor