Do you want your business to grow faster?

We don’t wait for things to work out by chance. We build marketing on data, strong ideas and solid execution across every channel. If this sounds like the kind of approach you’re looking for, get in touch!

Martin Vymětal Sales Director

martin.vymetal@boomerang.agency +420 602 207 789

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Projects

Zahrada pro duši:
we amplified the voice of care.

With Zahrada pro duši, we help destigmatise mental illness

Zahrada pro duši brings together several healthcare, social and psychological organisations. Each helps different people in different ways. So we created seven identities with distinct characters that still naturally belong together. As a result, they are now much more visible – and much easier to hear.

I’d like that too

Public-service organisations can speak
a modern visual language too

Seven new brands

We brought order to Zahrada pro duši’s fragmented visual communication by creating seven modern identities, each with its own logo, colours and brand rules.

We brought the identities to life

We did not stop at design systems. We brought all seven identities to life across social media, the website, outdoor advertising and print materials – from leaflets to business cards.

We put faces to the project

We brought not only the director of Zahrada pro duši, but also other key figures from the organisation into relevant media.

Care comes first

In PR, we position Zahrada pro duši as an organisation that not only points to mental health issues, but actively helps solve them.

One health

We are currently working on a campaign designed to help destigmatise mental illness. The concept is We Have One Health.

Words have power

Our goal is not only to change attitudes to mental health, but behaviour too. We want to show that words can both hurt and help.

The challenge

Public-service organisations usually put most of their resources into helping people, which leaves little room for modern communication. Zahrada pro duši also brings together several organisations, each with its own way of speaking to people.

Zahrada pro duši wanted to speak  in a contemporary visual language.
It needed to unify the communication of  its many organisations.
And it wanted to bring its activities closer to the media  – and therefore closer to the people who need help.

The solution

We created seven modern identities that can work independently, while still clearly relating to one another.  At the same time, we involved our PR team and helped turn the people behind Zahrada pro duši into public-facing figures – people seen as heroes for children and adults in need.

We built seven new brands at once. Each is distinctive,  but together they form a stronger whole.
We also came up with the campaign We Have One Health, which helps destigmatise mental health.
We showed that it is possible to talk about mental health without causing harm through the way we speak about it.

new brands and 7 new identities for 7 organisations that now share one visual language.

pillars at the heart of Zahrada pro duši: help, care, prevention, education, coordination and destigmatisation

20 lyears

of support for Dům tří přání, and later for Zahrada pro duši as well

25 years

of brand experience applied to meaningful projects

„Speaking about mental health sensitively and without stigma is not easy. With Boomerang, we’re succeeding. They know how to find the right words and wrap them in a modern visual language that few publicly funded organizations can boast. I am completely satisfied.“

Markéta Nováková Zahrada pro duši