We turned Aero’s
people into one team.

We gave employees across the company a magazine – and a voice.

Aero Vodochody wanted to bring its employees closer together and get them on board 
with the company’s direction. What started as a request to refresh an internal newsletter turned into a full-scale magazine. Today, Ranvej is a 20-page print publication read and enjoyed by both managers and factory workers.

An internal magazine helps build employee trust and loyalty.

Clear and engaging content

People at Aero are passionate about aviation. So we became fluent in their world – but kept the language simple enough for everyone to understand.

Accessible to everyone

Ranvej exists in both print and digital formats. We made sure it reaches everyone – from office staff to workers on the factory floor.

Shared direction

The magazine helped align employees with the company’s vision and reduced internal friction. It creates space for shared understanding.

Putting employees first

Each issue features real people from Aero. With strong visuals and thoughtful design, the magazine shows how much the company values its employees.

20 pages of real stories

Ranvej combines company updates, technology, and – most importantly – employee stories. It builds pride in the work people do.

A personal touch

For Aero’s 105th anniversary, we created 

a personalised video experience where employees could become part of a scene with actor Kryštof Hádek. Without any paid promotion, it generated over 10,000 videos.

The challenge

Aircraft manufacturer Aero Vodochody needed three things: to better connect its internal communication with the company’s vision and goals, to increase employee awareness and engagement, and to present its achievements and human side in a more interesting and engaging way.

  • How do you share key information with employees while also communicating the company’s vision and direction?
  • How do you use internal communication to improve awareness and engagement?
  • How do you effectively reach and connect employees 
in offices as well as on the production floor?

The solution

We created a magazine with a strong visual identity 
and content that works for both managers and employees on the production floor. Every employee has the printed version of Ranvej close at hand, and inside they can find their 
own topics, successes, challenges and stories.

  • Employees enjoy reading Ranvej and often come back to it. It builds pride in Aero.
  • Ranvej helps connect people from previously separate departments into one company full of enthusiasts.
  • We continue to support the client in internal communication, including the celebration of Aero’s 105th anniversary.

Plenty of awards, too

Lemur - logo Zlatý středník - logo
1 500

copies of each issue of Ranvej

4

times a year Ranvej is published

20

pages of engaging and informative reading that brings white- and blue-collar employees together

10

people tried our personalised employee video – without any campaign

Used products
Newsletter Copywriting Photography and video production Corporate newspapers and magazines Digital campaigns Print production Visual identity Content strategy
Client
Aero Vodochody

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