Do you want your business to grow faster?

We don’t wait for things to work out by chance. We build marketing on data, strong ideas and solid execution across every channel. If this sounds like the kind of approach you’re looking for, get in touch!

Martin Vymětal Sales Director

martin.vymetal@boomerang.agency +420 602 207 789

Other contacts

Projects

12 years with Albert: reaching every employee
reaching every employee.

Sometimes, print is still the best channel.

Albert looked at how employees consume internal news. Online and print performed similarly across most departments – with one key exception:  in stores, print clearly wins. Thanks to Albertoviny, important information from headquarters reaches all the way to the last of 20,000 employees.

I’d like that too

Alongside Albertoviny,
we also produce the sustainability report.

We keep improving

Long-term collaboration works because we keep bringing new ideas. We refresh  the design of Albertoviny at least every three years.

We speak to everyone

Whether it’s a manager at HQ or  a warehouse worker, the content feels  relevant and personal.

And everyone reads it

88% of Albert’s 20,000 employees pick up the magazine at least occasionally. One third reads it cover to cover.

A different kind of report

We also create Albert’s sustainability report – as engaging online content, not just a set of numbers.

Built to be used

The report is designed so Albert can easily use it in both internal and external communication.

More than one format

Alongside the magazine, we also produce annual summaries, internal newsletters and recruitment materials.

The challenge

For store employees, there are very few ways to receive relevant company information – especially for those who are not online during their shift. Albert needed a way to reach everyone, including people behind the checkout, and deliver useful content in a clear and approachable form.

How do you make sure information reaches all employees?
Even those who are not online at work?
And how do you present it in a way people actually want to read?

The solution

Printed Albertoviny became a key channel for store employees. Today, it is their second most important source of information about the company, right after their direct manager. Content relevance is rated 7.93 out of 10 – the highest score across all employee groups.

Every two weeks, we produce a new issue filled with engaging content
We distribute it across stores, distribution centres and headquarters.
Albert now has a highly effective way to reach the people who serve its customers every day.

20 000

employees reached through print

88 %

readership with one third reading cover to cover

12 years

of ongoing collaboration

89 %

of store employees prefer print over online

„We’ve been working with Boomerang for years. Why? They know how to write for highly specific target audiences. They accommodate every request we make — and then take it to an even higher level. And they come up with new ideas themselves. There may be even more energy in our collaboration now than there was at the beginning.“

Lucie Fronová ALBERT

Used products

Photography and Video Production Print Production Annual Reports Visual Identity Brochures and Flyers ESG and Sustainability Corporate Newspapers and Magazines Content Strategy Copywriting

Client

Albert