Marketing strategy.

A strategy is a map that guides you to success

Is your marketing not working – even though you keep pouring money into it? 
Maybe it’s not missing budget or effort, but a clear direction. A marketing (communication) strategy sets that direction and helps you finally hit the gas.

Avoid 
dead ends

  • You’ll clarify your position in the market – and stand out from competitors
  • You’ll speak with one voice everywhere (and attract new customers)
  • No more guessing and trial-and-error: you’ll know what to say
We clarify 
your goals

We’ll define what communication should change and how we’ll know it’s happening. Then we’ll analyze your audience.

We get to know 
the market

We’ll pull out the strongest value in your offer. And we’ll map competitors to find the space where you can sound different.

We build your key message and ToV

We’ll craft the main message and supporting arguments you can use across channels. And we’ll set a tone of voice with simple rules that work in real life.

We turn strategy into channels and a plan

We’ll define each channel’s role and recommend what to say where. 
Then we add priorities, first steps, 
and success metrics.

We create marketing strategy.

See all our projects
60 %

of marketers already have some strategy.

71 %

of them aren't happy with it.

4,6x

Marketers with a strategy 
are (on average) 4.6× 
more successful.

25 yrs.

Boomerang has been collecting strategy experience.

Marketing without 
a strategy is 
an expensive sport

Going in all marketing directions at once has never paid off. 
We’ll map a route tailored to your business (and your customers), 
so every euro you put into communication finally makes sense.

Explore more products

Our clients do the talking.

„For more than 10 years, the passionate team at Boomerang has been helping the FLEXI brand grow and build its position as the best-known life insurance. What I value most is the mutual trust and the feeling that I can always rely on them. Boomerang — for security, but also for life as it is…“

Dan Časar Kooperativa/Flexi

„Speaking about mental health sensitively and without stigma is not easy. With Boomerang, we’re succeeding. They know how to find the right words and wrap them in a modern visual language that few publicly funded organizations can boast. I am completely satisfied.“

Markéta Nováková Zahrada pro duši

„We’ve been working with Boomerang for years. Why? They know how to write for highly specific target audiences. They accommodate every request we make — and then take it to an even higher level. And they come up with new ideas themselves. There may be even more energy in our collaboration now than there was at the beginning.“

Lucie Fronová ALBERT

„Eight years ago, we launched a content project that remains unique on the market to this day. What’s more, we wanted to measure it down to the finest detail. Most would have run for the hills; at Boomerang, they started fine-tuning the strategy. They are true professionals who deliver precise results even on the most demanding assignments.“

Lucie Musilová Alma career

„No regulars, no bartender, no obvious jokes. With Boomerang behind Radegast's advertising, we ignore all the brewing clichés and build instead on a genuine man overcoming challenges in the rugged Beskydy Mountains. And it's precisely this, being different and staying true to it, that helped us grow from a regional brand into one of the largest players in the Czech and Slovak market.“

Josef Jalůvka Radegast, Plzeňský Prazdroj

„We're an IT company. And our industry is sometimes trapped in its own jargon. That's why we're glad Boomerang helps us create a magazine that explains (simply and clearly) what we can do for our clients.“

Jiří Čáp Sprinx

„In the digital age, it's easy to see what a refreshing change a printed employee magazine can be. It offers space to slow down, get a glimpse into colleagues' stories, and connect for a moment with what's happening in the company. And when it comes to printed magazines, no agency does it better than Boomerang.“

Ilona Vysoudilová ČEZ

„Financial health is just as important today as physical or mental health. That's why we've made it our goal to help Czechs achieve better financial fitness. And together with Boomerang, we've built a content platform that presents the topic of financial health in a clear and simple way, helping readers navigate the world of finance with confidence.“

Kateřina Erol Česká spořitelna

„As a leader in enterprise systems, it's in our DNA to set trends, not follow them. That's why we choose partners who don't offer cookie-cutter solutions. Boomerang turned our annual report into an experience and a story you want to be part of, with outstanding AI-driven graphics and a virtual environment, full of animation, bridging traditional publishing and the future.“

Marek Steiger Seyfor

That’s why brands have been coming to us since 2001.

team
Boomerang partners: 
Jindra, Pavel, Martin & Marek.