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BOOMERANG BLOG

social media

One of the most important things you can do for your brand is social listening. This is an opportunity for you to interact with fans on your social media pages. If you aren’t doing this, I am going to tell you the importance of social listening in the hopes you’ll see what you’re missing out on.What is it?Social listening is when you go through your notifications and content on your social pages to respond to comments, interact with posts, and check reviews. By doing this, you are able to monitorSEE DETAILS

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SEO

The way you organzine your website content is called your site structure. This is a reflection of how your content is grouped, linked and presented to your site’s visitors. A good site structure will benefit you in many ways. For example, Google will index your URLs better and visitors will be able to find information more easily. Let’s discuss how your website structure influences SEO.Site CrawlabilityThis is the ability of search engines to crawl through your entire website’s content to understand what it is about. In order for a websiteSEE DETAILS

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networking, sales

Last week, we discussed the best practices when welcoming new clients. One of the points was to have an in-person meeting. This brings me to a very important question, do you know how to conduct a productive meeting?Meeting AgendaThe first thing you should have for every meeting is an agenda. This should be created prior to your meeting and then shared with all parties. You should send the completed agenda 24 hours in advance so any changes can be made prior. Make sure your agenda includes subcategories to assure all aspectsSEE DETAILS

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graphic design, web design

There are endless tools, apps, and programs that will help you create good designs. But aside from talent, what are skills or mindsets you need to be designer? Here are 5 traits every good designer should have based on my experience.Empathy & CommunicationEmpathy and communication go hand in hand. It’s obviously important to have clear concise communication in the design world but its also important to be empathetic. Being empathetic means you understand other peoples point of view. You can put yourself in their shoes in order to create workSEE DETAILS

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networking, sales

I have recently been discussing networking your business to get referrals and new business. Once those turn into a business deal, do you know how to welcome new clients?In-Person MeetingMeeting in person still holds so much value in the business world. Many things can be confused over email and it doesn’t make for an easy business partnership if your client feels confused. Your first step should be to schedule a meeting with them to go over the basics and really explain how your process will work. This takes out anySEE DETAILS

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