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BOOMERANG BLOG

social media

We are all envious of the big brands on social media that aren’t afraid to respond to fan content with total honesty. Wendy’s has gone viral many times for their non-traditional way of engaging with people online. Our office gets a good laugh over their conversations with fans and other brands. We enjoy it so much, we decided it would be fun to blog about. So in a light-hearted, fun, and less formal post…enjoy! Viral Posts There have been a few times that people have tagged Wendy’s and the outcomeSEE DETAILS

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photography

Lots of small restaurants use their phones to take and share photos of their food. Which might be fine, but they are also putting money behind these images in paid advertisements. In restaurants today, there seems to be an unspoken battle of phone vs. professional photography. We want to share with you a couple of reasons your iPhone images might not be getting the job done. What is the best lighting setup for food photography? Natural lighting is great for quick snap-shot style photos. I love natural lighting and useSEE DETAILS

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social media

Last week, I discussed the importance of social listening for your brand. This topic sparked a further discussion into responding to negative feedback. Here are a few things to keep in mind when you are faced with negative content.Don’t Take it PersonallyDealing with negativity can be very challenging especially when someone types a comment or post out of anger. Remind yourself to stay calm and not to take it personally. People get behind their keyboard and go at a brand while forgetting a person is on the other side of itSEE DETAILS

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photography

There is a lot more to planning a professional food photo shoot than you might think. It takes careful planning to create the restaurant advertising that you see on billboards, flyers, social media and much more. Here are a few steps a photographer or agency should implement to help make the photo shoot more efficient. Clarify the Message The first step when planning a professional food photo shoot is to understand what message your client wants to send. You can do this by conducting a meeting prior to the shoot. SEE DETAILS

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Entrepreneurship

Every effective advertising campaign starts with establishing a proper budget. Would you ask a home builder to build you a home without providing a budget? Of course not. The same goes for advertising.This guide will help you establish a reasonable budget for a long-term campaign strategy. These principles don’t necessarily apply to short-term promotional budgets.What is the average in your industry?Providing a one-size-fits-all guide to establishing a budget wouldn’t be much help. Every industry is different and a quick Google search of your industry’s advertising trends is the first stepSEE DETAILS

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