How to bring TV viewers closer to the station, entertain them even when they aren’t watching and get usable data on them?
Our approach was founded on a basic premise: “Let’s not pretend this isn’t a loyalty scheme.” At Boomerang, we looked for a simple and striking creative element that would link together the entire communication campaign. Who is man’s best friend in the modern age of internet, computers, mobiles and other gadgets? The PORT, our modern mechanical working dog! It possesses a number of technical features that make life easier for customers, sniffing out the best offers and immediately “fetching” the selected goods. PORT is constantly coming up with something new, using state-of-the-art technologies (NFC, QR etc.) and improving its functions. PORT may be a robot, but it’s one with a cold nose. It has all the characteristic features of dogs. It is devoted to its master, it likes to play, it tracks down and marks out good offers or entertains us with tricks.
So, how do you bring TV viewers closer to the station, entertain them even when they aren’t watching and get usable data on them? Come up with a mascot for them.
The case study is valid as of 31.12.2016.