How to conjure up interesting reading from a product leaflet?
There’s always something going on at the Eden shopping centre, and the people of Vršovice, the Prague district it’s located in, should hear about it. That is why a flyer/magazine has been coming out since 2015 as an elegant blend of presentation and content. In 2015 we came up with the idea of a print magazine that fulfilled the basic need to present the shopping centre’s events, products and services, plus one other important element: thanks to the strong thematic line combined with authentic content, we at Boomerang proved that great things can be done in a small space. What’s more, customers who express an interest get a newsletter with discount vouchers for the centre’s stores every month. Via the flyer and newsletter we are able to reach around 10,000 potential customers every month. We are successfully preserving the magazine’s unity and using subtle nuance to sensitively adapt the style of communication to the various communication channels.
The case study is valid as of 30.9.2017.