{"id":4259,"date":"2024-10-09T11:07:22","date_gmt":"2024-10-09T09:07:22","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=4259"},"modified":"2024-12-05T13:08:45","modified_gmt":"2024-12-05T11:08:45","slug":"ne-radeji-knihu-boomlab-odhaluje-jak-moc-se-lisi-pici-a-nepici-alkoholu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/ne-radeji-knihu-boomlab-odhaluje-jak-moc-se-lisi-pici-a-nepici-alkoholu\/","title":{"rendered":"Ne, rad\u011bji knihu! BoomLab odhaluje, jak moc se li\u0161\u00ed pi\u010di a\u00a0nepi\u010di (alkoholu)"},"content":{"rendered":"\r\n<p><strong>Alkohol je sou\u010d\u00e1st\u00ed \u010desk\u00e9 kultury. V&nbsp;jeho konzumaci jsme na 3. m\u00edst\u011b v&nbsp;Evrop\u011b. Nen\u00ed se \u010demu divit, kdy\u017e des\u00edtka v&nbsp;hospod\u011b stoj\u00ed m\u00ed\u0148 ne\u017e kola. <a href=\"https:\/\/boomlab.cz\/\" target=\"_blank\" rel=\"noopener\">BoomLab<\/a> ukazuje, kdo tu pije nejv\u00edce a&nbsp;jak samotn\u00e9 (ne)pit\u00ed ovliv\u0148uje na\u0161e z\u00e1liby i&nbsp;to, jak tr\u00e1v\u00edme \u010das.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Reklama na alkohol je sice regulovan\u00e1, zat\u00edm ale ne zak\u00e1zan\u00e1. Bohud\u00edk! A&nbsp;proto\u017ee se o&nbsp;Radegast v&nbsp;trojsk\u00e9 vile star\u00e1me u\u017e p\u011bknou \u0159\u00e1dku let, hod\u00ed se m\u00edt v&nbsp;ruk\u00e1vu informace nejen o&nbsp;na\u0161\u00ed c\u00edlovce, ale taky o&nbsp;t\u011bch, kte\u0159\u00ed se pivu nebo v\u00ednu vyh\u00fdbaj\u00ed.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Kdo jsou pij\u00e1ci?<\/h3>\r\n\r\n\r\n\r\n<p>Pr\u016fzkum z&nbsp;BoomLabu dok\u00e1\u017ee identifikovat na jedn\u00e9 stran\u011b ka\u017edodenn\u00ed pij\u00e1ky (12&nbsp;%) a&nbsp;na druh\u00e9 stran\u011b abstinenty (24&nbsp;%). Pravideln\u011b pij\u00ed v\u011bt\u0161inou mu\u017ei a&nbsp;jenom 7&nbsp;% \u017een se pova\u017euje za \u010dast\u00e9 konzumenty. U&nbsp;alkoholu se nav\u00edc pot\u00edraj\u00ed v\u0161echny spole\u010densk\u00e9 rozd\u00edly. \u010ce\u0161i pijou bez ohledu na povol\u00e1n\u00ed, vzd\u011bl\u00e1n\u00ed i&nbsp;p\u0159\u00edjem. Jedin\u00e9, co se li\u0161\u00ed, je \u010d\u00e1stka, kterou jsme ochotn\u00ed za alkohol vypl\u00e1znout.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1273\" src=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2024\/10\/ne-radeji-knihu-1.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Politiku je t\u0159eba podl\u00e9vat<\/h3>\r\n\r\n\r\n\r\n<p>\u010cekali byste, \u017ee pij\u00e1ky politick\u00e9 kauzy net\u00e1hnou? Opak je pravdou! \u0160tamgasti skand\u00e1ly z&nbsp;parlamentu miluj\u00ed a&nbsp;debatuj\u00ed o&nbsp;nich \u010dast\u011bji ne\u017e abstinenti. U\u0161et\u0159en\u00e9 nervy a&nbsp;n\u00e1sledn\u011b i&nbsp;pen\u00edze vyu\u017e\u00edvaj\u00ed ale nepij\u00e1ci l\u00e9pe. Ti, kte\u0159\u00ed se alkoholu vyh\u00fdbaj\u00ed, maj\u00ed tendenci zodpov\u011bdn\u011b zach\u00e1zet s&nbsp;financemi, nep\u016fj\u010dovat si a&nbsp;\u010d\u00e1st p\u0159\u00edjmu odkl\u00e1dat do investic.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Sportujeme na \u017e\u00edze\u0148<\/h3>\r\n\r\n\r\n\r\n<p>A\u010dkoliv nepij\u00e1ci si v\u00edc hl\u00eddaj\u00ed stravu a&nbsp;\u010dast\u011bji chod\u00ed k&nbsp;doktor\u016fm, sportovn\u00ed aktivity l\u00e1kaj\u00ed sp\u00ed\u0161 pij\u00e1ky. Je pravda, \u017ee pivo chutn\u00e1 po v\u00fdkonu prost\u011b l\u00edp. Stejn\u011b tak si mnoz\u00ed lid\u00e9 vychutnaj\u00ed sportovn\u00ed utk\u00e1n\u00ed p\u0159\u00edjemn\u011bji, kdy\u017e maj\u00ed p\u00e1r kousk\u016f v&nbsp;sob\u011b. Siln\u00fd z\u00e1jem o&nbsp;n\u00e1v\u0161t\u011bvu z\u00e1pas\u016f m\u00e1 33&nbsp;% p\u00ed\u010d\u016f, zat\u00edmco abstinenty l\u00e1kaj\u00ed jen ve 14&nbsp;% p\u0159\u00edpad\u016f.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1273\" src=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2024\/10\/ne-radeji-knihu-2.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Bez Guess do baru nelez<\/h3>\r\n\r\n\r\n\r\n<p>Asi nen\u00ed p\u0159ekvapiv\u00e9, \u017ee abstinenti tolik nenav\u0161t\u011bvuj\u00ed diskot\u00e9ky ani jin\u00e9 ve\u010d\u00edrky. Co by tam taky d\u011blali? A&nbsp;proto\u017ee nepot\u0159ebuj\u00ed na parketu nikoho osl\u0148ovat, nepotrp\u00ed si v&nbsp;porovn\u00e1n\u00ed s&nbsp;pa\u0159meny ani tolik na zna\u010dkov\u00e9 had\u0159\u00edky. Nav\u00edc dny, kter\u00e9 nepromarn\u00ed v&nbsp;posteli s&nbsp;kocovinou, pak abstinenti rad\u0161i tr\u00e1v\u00ed v&nbsp;p\u0159\u00edrod\u011b. A&nbsp;na srnky fajfka ani pruhy na tri\u010dku dojem neud\u011blaj\u00ed.<\/p>\r\n<p>V\u00edte, jestli va\u0161e c\u00edlovka sp\u00ed\u0161 vysed\u00e1v\u00e1 v&nbsp;hospod\u011b, nebo doma \u0159e\u0161\u00ed investice? Data z&nbsp;<a href=\"https:\/\/boomlab.cz\/\" target=\"_blank\" rel=\"noopener\">BoomLabu<\/a> tyto informace maj\u00ed. Obra\u0165te se na n\u00e1s a&nbsp;postavme na nich tu nejefektivn\u011bj\u0161\u00ed komunikaci.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Alkohol je sou\u010d\u00e1st\u00ed \u010desk\u00e9 kultury. V&nbsp;jeho konzumaci jsme na 3. m\u00edst\u011b v&nbsp;Evrop\u011b. Nen\u00ed se \u010demu divit, kdy\u017e des\u00edtka v&nbsp;hospod\u011b stoj\u00ed m\u00ed\u0148 ne\u017e kola. BoomLab ukazuje, kdo tu pije nejv\u00edce a&nbsp;jak samotn\u00e9 (ne)pit\u00ed ovliv\u0148uje na\u0161e z\u00e1liby i&nbsp;to, jak tr\u00e1v\u00edme \u010das. Reklama na alkohol je sice regulovan\u00e1, zat\u00edm ale ne zak\u00e1zan\u00e1. Bohud\u00edk! A&nbsp;proto\u017ee se o&nbsp;Radegast v&nbsp;trojsk\u00e9 vile [&hellip;]<\/p>\n","protected":false},"featured_media":4247,"menu_order":0,"template":"","serial":[],"class_list":["post-4259","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ne, rad\u011bji knihu! BoomLab odhaluje, jak moc se li\u0161\u00ed pi\u010di a\u00a0nepi\u010di (alkoholu) - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/ne-radeji-knihu-boomlab-odhaluje-jak-moc-se-lisi-pici-a-nepici-alkoholu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne, rad\u011bji knihu! BoomLab odhaluje, jak moc se li\u0161\u00ed pi\u010di a\u00a0nepi\u010di (alkoholu) - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"Alkohol je sou\u010d\u00e1st\u00ed \u010desk\u00e9 kultury. V&nbsp;jeho konzumaci jsme na 3. m\u00edst\u011b v&nbsp;Evrop\u011b. Nen\u00ed se \u010demu divit, kdy\u017e des\u00edtka v&nbsp;hospod\u011b stoj\u00ed m\u00ed\u0148 ne\u017e kola. 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A&nbsp;proto\u017ee se o&nbsp;Radegast v&nbsp;trojsk\u00e9 vile [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/ne-radeji-knihu-boomlab-odhaluje-jak-moc-se-lisi-pici-a-nepici-alkoholu\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T11:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2024\/10\/ne-radeji-knihu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/ne-radeji-knihu-boomlab-odhaluje-jak-moc-se-lisi-pici-a-nepici-alkoholu\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/ne-radeji-knihu-boomlab-odhaluje-jak-moc-se-lisi-pici-a-nepici-alkoholu\/\",\"name\":\"Ne, rad\u011bji knihu! 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