{"id":4225,"date":"2024-09-20T13:00:36","date_gmt":"2024-09-20T11:00:36","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=4225"},"modified":"2024-10-08T13:49:04","modified_gmt":"2024-10-08T11:49:04","slug":"chcete-dostat-lidi-za-plentu-ale-nedari-se-vam-to-mozna-cilite-spatne","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/chcete-dostat-lidi-za-plentu-ale-nedari-se-vam-to-mozna-cilite-spatne\/","title":{"rendered":"Chcete dostat lidi za plentu, ale neda\u0159\u00ed se v\u00e1m to? Mo\u017en\u00e1 c\u00edl\u00edte \u0161patn\u011b!"},"content":{"rendered":"\r\n

Oslovit nevoli\u010de se p\u0159ed volbami sna\u017e\u00ed kdejak\u00fd politick\u00fd jouda. M\u00e9dia je prob\u00edraj\u00ed horem dolem a marketingov\u00e1 odd\u011blen\u00ed stran se m\u016f\u017eou utlouct, aby je dot\u00e1hla k urn\u00e1m. D\u00edky unik\u00e1tn\u00edmu v\u00fdzkumu BoomLab<\/a> p\u0159itom v\u00edme, \u017ee c\u00edl\u00ed mimo. <\/strong><\/p>\r\n\r\n\r\n\r\n

Jak to? Jednodu\u0161e. Mezi lidmi, kte\u0159\u00ed nevol\u00ed, je mnohem v\u00edc \u017een (58 %) ne\u017e mu\u017e\u016f (42 %). Mnohem smyslupln\u011bj\u0161\u00ed by tedy bylo mluvit o nevoli\u010dk\u00e1ch a sna\u017eit se oslovit je. \u017den, kter\u00e9 m\u00e9dia zat\u00edm nep\u0159esv\u011bd\u010dila, aby p\u0159i\u0161ly do m\u00edstn\u00ed \u0161kolky pustit ob\u00e1lku do krabice, je dost a dost. Pro politick\u00fd marketing kr\u00e1sn\u00e1 p\u0159\u00edle\u017eitost. <\/p>\r\n\r\n\r\n\r\n

C\u00edga a gau\u010d\u00edk <\/h3>\r\n\r\n\r\n\r\n

Co krom\u011b toho, \u017ee jsou \u017eeny, maj\u00ed nevoli\u010dky (a t\u011bch p\u00e1r nevoli\u010d\u016f) spole\u010dn\u00e9ho? Dost kou\u0159\u00ed. Pravideln\u011b si zap\u00e1l\u00ed 53 % z nich (proti 34 % voli\u010d\u016f). Obvykle nemaj\u00ed vy\u0161\u0161\u00ed vzd\u011bl\u00e1n\u00ed, \u017eij\u00ed v n\u00e1jmu a ne\u010dekan\u011b… se necht\u011bj\u00ed p\u0159\u00edli\u0161 zab\u00fdvat politikou. 40 % z nich o ni v\u016fbec nem\u00e1 z\u00e1jem. M\u00e9n\u011b \u010dtou knihy (32 % ne\u010dte v\u016fbec, u voli\u010d\u016f je to 17 %) a nejsou to zrovna fanynky divadla \u010di koncert\u016f \u2013 43 % z\u202fnich je nenav\u0161t\u011bvuje nikdy. Rad\u011bji se vzd\u011bl\u00e1vaj\u00ed na vysok\u00e9 \u0161kole \u017eivota, tedy na soci\u00e1ln\u00edch s\u00edt\u00edch. Oproti 30 % u voli\u010d\u016f a voli\u010dek se tak\u00e9 42 % nevoli\u010dstva nikdy nev\u011bnuje sportu. <\/p> \r\n\r\n

Pokud byste nevoli\u010dky a nevoli\u010de cht\u011bli dostat a\u017e za plentu, vyka\u0161lete se na geopolitiku. Green Deal je nebav\u00ed, genderovou rovnost a makroekonomiku ne\u0159e\u0161\u00ed, slib\u016fm politik\u016f nev\u011bnuj\u00ed pozornost a budoucnost je nezaj\u00edm\u00e1. Zam\u011b\u0159it se je naopak t\u0159eba na lok\u00e1ln\u00ed t\u00e9mata, b\u011b\u017en\u00fd \u017eivot a denn\u00ed starosti. Cena piva a rohl\u00edk\u016f, p\u0159\u00edpadn\u011b oprava silnice ke h\u0159bitovu jsou pro n\u011b mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e klimatick\u00e1 krize. <\/p>\r\n\r\n\r\n\r\n

\"\"\r\n<\/figure>\r\n\r\n\r\n\r\n

A co ti, kdo vol\u00ed? <\/h3>\r\n\r\n\r\n\r\n

Zat\u00edmco nevoli\u010dky a nevoli\u010di jsou pom\u011brn\u011b konzistentn\u00ed soci\u00e1ln\u00ed skupina, voli\u010di a voli\u010dky se v lec\u010dem li\u0161\u00ed. U\u017e t\u0159eba jen podle toho, zda vol\u00ed sou\u010dasnou vl\u00e1dn\u00ed koalici, nebo opozici. <\/p> \r\n\r\n

Voli\u010di opozice se zaj\u00edmaj\u00ed o lok\u00e1ln\u00ed probl\u00e9my, jako je sucho, k\u016frovec nebo ekonomika. V\u011bnuj\u00ed se rodin\u011b, kter\u00e1 je pro n\u011b kl\u00ed\u010dov\u00e1. Polovina z nich \u017eehr\u00e1 na to, \u017ee mezilidsk\u00e9 vztahy jsou dnes hor\u0161\u00ed ne\u017e d\u0159\u00edve (z voli\u010d\u016f vl\u00e1dy s\u202ft\u00edm souhlas\u00ed jen 22 % dot\u00e1zan\u00fdch). <\/p> \r\n\r\n

Voli\u010di koalice maj\u00ed r\u00e1di aktivn\u00ed \u017eivotn\u00ed styl \u2013 hory, mo\u0159e a dovolen\u00e9 doma i v zahrani\u010d\u00ed. Naopak voli\u010di opozice preferuj\u00ed sp\u00ed\u0161e klidn\u011bj\u0161\u00ed formy odpo\u010dinku a m\u00e9n\u011b intenzivn\u00ed zp\u016fsoby tr\u00e1ven\u00ed voln\u00e9ho \u010dasu. \u010casto s rodinou, kter\u00e1 je pro n\u011b z\u00e1kladn\u00ed hodnotou. <\/p>\r\n\r\n\r\n\r\n

Telka\u0159i versus podcastn\u00edci <\/h3>\r\n\r\n\r\n\r\n

Voli\u010di opozice sleduj\u00ed hlavn\u011b Facebook, ti koali\u010dn\u00ed p\u0159id\u00e1vaj\u00ed i Instagram a YouTube. 77 % p\u0159\u00edznivc\u016f vl\u00e1dy poslouch\u00e1 podcasty, u p\u0159\u00edznivce opozice je to jen 42 %. Oproti tomu sympatizanti opozice ze 65 % koukaj\u00ed denn\u011b na televizi a z 44 % poslouchaj\u00ed r\u00e1dio, u t\u011bch koali\u010dn\u00edch je to jen 52 % a 36 %. <\/p>\r\n\r\n\r\n\r\n

\"\"\r\n<\/figure>\r\n\r\n\r\n\r\n

Ka\u017edop\u00e1dn\u011b a\u0165 u\u017e vol\u00edte, \u010di nevol\u00edte, sledujete Novu, nebo podcast Kecy a politika, douf\u00e1me, \u017ee si z\u00e1\u0159ijov\u00fd volebn\u00ed v\u00edkend u\u017eijete.<\/p> \r\n\r\n

Spr\u00e1vn\u00e1 data o z\u00e1kazn\u00edc\u00edch jsou to nejcenn\u011bj\u0161\u00ed, co firmy maj\u00ed. Zaj\u00edm\u00e1 v\u00e1s, co \u0159e\u0161\u00ed a jak \u017eije va\u0161e c\u00edlovka? Obra\u0165te se na BoomLab<\/a>. Data aktualizujeme ka\u017ed\u00e9 2 roky, a tak v\u00edme, co sleduj\u00ed, \u010dtou a jak tr\u00e1v\u00ed \u010das p\u0159\u00edznivci jak\u00e9koli strany. Napi\u0161te si o aktu\u00e1ln\u00ed \u010d\u00edsla a postavte na nich tu nejefektivn\u011bj\u0161\u00ed komunika\u010dn\u00ed strategii. <\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"

Oslovit nevoli\u010de se p\u0159ed volbami sna\u017e\u00ed kdejak\u00fd politick\u00fd jouda. M\u00e9dia je prob\u00edraj\u00ed horem dolem a marketingov\u00e1 odd\u011blen\u00ed stran se m\u016f\u017eou utlouct, aby je dot\u00e1hla k urn\u00e1m. D\u00edky unik\u00e1tn\u00edmu v\u00fdzkumu BoomLab p\u0159itom v\u00edme, \u017ee c\u00edl\u00ed mimo. Jak to? Jednodu\u0161e. Mezi lidmi, kte\u0159\u00ed nevol\u00ed, je mnohem v\u00edc \u017een (58 %) ne\u017e mu\u017e\u016f (42 %). Mnohem smyslupln\u011bj\u0161\u00ed by tedy bylo mluvit o nevoli\u010dk\u00e1ch […]<\/p>\n","protected":false},"featured_media":4226,"menu_order":0,"template":"","serial":[],"class_list":["post-4225","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nChcete dostat lidi za plentu, ale neda\u0159\u00ed se v\u00e1m to? Mo\u017en\u00e1 c\u00edl\u00edte \u0161patn\u011b! - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/chcete-dostat-lidi-za-plentu-ale-nedari-se-vam-to-mozna-cilite-spatne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chcete dostat lidi za plentu, ale neda\u0159\u00ed se v\u00e1m to? Mo\u017en\u00e1 c\u00edl\u00edte \u0161patn\u011b! - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"Oslovit nevoli\u010de se p\u0159ed volbami sna\u017e\u00ed kdejak\u00fd politick\u00fd jouda. M\u00e9dia je prob\u00edraj\u00ed horem dolem a marketingov\u00e1 odd\u011blen\u00ed stran se m\u016f\u017eou utlouct, aby je dot\u00e1hla k urn\u00e1m. D\u00edky unik\u00e1tn\u00edmu v\u00fdzkumu BoomLab p\u0159itom v\u00edme, \u017ee c\u00edl\u00ed mimo. Jak to? Jednodu\u0161e. Mezi lidmi, kte\u0159\u00ed nevol\u00ed, je mnohem v\u00edc \u017een (58 %) ne\u017e mu\u017e\u016f (42 %). 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