{"id":4211,"date":"2024-09-02T11:10:08","date_gmt":"2024-09-02T09:10:08","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=4211"},"modified":"2024-12-05T13:09:53","modified_gmt":"2024-12-05T11:09:53","slug":"tlapkova-patrola-nahradi-podcasty-boomlab-odhaluje-jak-se-doopravdy-zmeni-zivot-s-narozenim-deti","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/tlapkova-patrola-nahradi-podcasty-boomlab-odhaluje-jak-se-doopravdy-zmeni-zivot-s-narozenim-deti\/","title":{"rendered":"Tlapkov\u00e1 patrola nahrad\u00ed podcasty. BoomLab odhaluje, jak se doopravdy zm\u011bn\u00ed \u017eivot s\u00a0narozen\u00edm d\u011bt\u00ed"},"content":{"rendered":"

S narozen\u00edm d\u011bt\u00ed se rodi\u010d\u016fm z\u00e1sadn\u011b prom\u011bn\u00ed \u00fapln\u011b v\u0161echno. Ale jak? Data z marketingov\u00e9 laborato\u0159e BoomLab<\/a>\u00a0ukazuj\u00ed, co konkr\u00e9tn\u011b s rodi\u010di a jejich n\u00e1kupy provedou fungl nov\u00e9 d\u011bti.<\/b><\/p>\n

\u010cerstv\u00ed rodi\u010de jsou pro marke\u0165\u00e1ky kr\u00e1lovsk\u00e1 discipl\u00edna. Oproti sv\u00fdm vrstevn\u00edk\u016fm, kte\u0159\u00ed d\u011bti je\u0161t\u011b nemaj\u00ed, nakupuj\u00ed hlavn\u011b proto, \u017ee mus\u00ed. Neust\u00e1l\u00e9 ruchy v okol\u00ed nav\u00edc zkracuj\u00ed \u010das, kdy je zna\u010dka m\u016f\u017ee zaujmout. Pokud ale jejich pozornost z\u00edsk\u00e1te a oni si v\u00e1s obl\u00edb\u00ed, je to zlat\u00fd d\u016fl. Nemaj\u00ed dost energie hledat alternativy. Jak a kde je tedy zaujmout?<\/span><\/p>\n

Televize jako ch\u016fvy?<\/h3>\n

Rodi\u010de sleduj\u00ed televizi \u010dast\u011bji ne\u017e bezd\u011btn\u00ed. 61 % respondent\u016f ve v\u011bku 25\u201344 let prozradilo, \u017ee se na telku koukaj\u00ed denn\u011b. Naopak ti, kte\u0159\u00ed d\u011bti nemaj\u00ed, se koukaj\u00ed jen ve 47 % p\u0159\u00edpad\u016f. Nerodi\u010de zase vedou v podcastech, kter\u00e9 si ka\u017ed\u00fd den pou\u0161t\u00ed 17 % z nich. \u017de by mluven\u00e9 slovo tolik nebavilo d\u011bti?\u00a0<\/span><\/p>\n

Sunar m\u00edsto \u201ejabka\u201c<\/h3>\n

Vychov\u00e1vat d\u00edt\u011b n\u011bco stoj\u00ed, a tak nen\u00ed divu, \u017ee si bezd\u011btn\u00ed dok\u00e1\u017eou v\u00edce spo\u0159it. Mo\u017en\u00e1 i proto si pak dop\u0159ej\u00ed iPhone m\u00edsto Android\u016f. Jen 10 % rodi\u010d\u016f si po\u0159\u00edd\u00ed mobil s jabl\u00ed\u010dkem na zadn\u00ed stran\u011b. Ur\u010dit\u011b je pravda, \u017ee rozbit\u00fd Android od d\u011bt\u00ed bol\u00ed o trochu m\u00ed\u0148.\u00a0<\/span><\/p>\n

Bez ohledu na zna\u010dku telefonu ob\u011b skupiny respondent\u016f tr\u00e1v\u00ed \u010das na soci\u00e1ln\u00edch s\u00edt\u00edch. Rodi\u010de ale tolik neopou\u0161t\u00ed skupiny s baby friendly recepty na Facebooku, zat\u00edmco instagramov\u00ed influence\u0159i a youtube\u0159i t\u00e1hnou v\u00edce bezd\u011btn\u00e9.\u00a0<\/span><\/p>\n

V\u00fdlet s rodinou m\u00edsto p\u00e1te\u010dn\u00ed diskot\u00e9ky<\/h3>\n

Polovina rodi\u010d\u016f zcela souhlas\u00ed s t\u00edm, \u017ee nejrad\u0161i tr\u00e1v\u00ed \u010das s rodinou. U teprve budouc\u00edch rodi\u010d\u016f toto tvrzen\u00ed podep\u00ed\u0161e jen v\u00edce ne\u017e \u010dtvrtina. Potk\u00e1me je v\u0161ak \u010dast\u011bji v kav\u00e1rn\u00e1ch a restaurac\u00edch, kam 20 % z nich m\u00ed\u0159\u00ed i n\u011bkolikr\u00e1t t\u00fddn\u011b.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Jeden uk\u0159i\u010den\u00fd vet\u0159elec sta\u010d\u00ed<\/h3>\n

Se zalo\u017een\u00edm rodiny se zm\u011bn\u00ed i obchody, kter\u00e9 lid\u00e9 nav\u0161t\u011bvuj\u00ed. Zat\u00edmco rodi\u010de miluj\u00ed Ikeu, kde up\u00edchnou d\u011bti do hrac\u00edho koutku, kdy\u017e jim prarodi\u010de odm\u00edtnou hl\u00edd\u00e1n\u00ed, bezd\u011btn\u00ed preferuj\u00ed n\u00e1kupy na Alze. Ch\u00e1peme ale, \u017ee pokud v\u00e1m od p\u011bti r\u00e1no doma k\u0159i\u010d\u00ed potomek a vy nev\u00edte pro\u010d, nem\u016f\u017eete dal\u0161\u00edho upi\u0161t\u011bn\u00e9ho mimozem\u0161\u0165ana ani vid\u011bt.<\/span><\/p>\n

Jedno m\u00e1me spole\u010dn\u00e9. \u010ce\u0161i miluj\u00ed slevy, kter\u00e9 si ani 75 % bezd\u011btn\u00fdch nenech\u00e1 uj\u00edt.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Spr\u00e1vn\u00e1 data o z\u00e1kazn\u00edc\u00edch jsou to nejcenn\u011bj\u0161\u00ed, co firmy maj\u00ed. Zaj\u00edm\u00e1 v\u00e1s, co \u0159e\u0161\u00ed a jak \u017eije va\u0161e c\u00edlovka? Obra\u0165te se na BoomLab<\/a>. Data aktualizujeme ka\u017ed\u00e9 2 roky, a tak v\u00edme, co sleduj\u00ed, \u010dtou a jak tr\u00e1v\u00ed \u010das nejen rodi\u010de. Napi\u0161te si o aktu\u00e1ln\u00ed \u010d\u00edsla a postavte na nich tu nejefektivn\u011bj\u0161\u00ed komunika\u010dn\u00ed strategii.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S narozen\u00edm d\u011bt\u00ed se rodi\u010d\u016fm z\u00e1sadn\u011b prom\u011bn\u00ed \u00fapln\u011b v\u0161echno. Ale jak? Data z marketingov\u00e9 laborato\u0159e BoomLab\u00a0ukazuj\u00ed, co konkr\u00e9tn\u011b s rodi\u010di a jejich n\u00e1kupy provedou fungl nov\u00e9 d\u011bti. \u010cerstv\u00ed rodi\u010de jsou pro marke\u0165\u00e1ky kr\u00e1lovsk\u00e1 discipl\u00edna. Oproti sv\u00fdm vrstevn\u00edk\u016fm, kte\u0159\u00ed d\u011bti je\u0161t\u011b nemaj\u00ed, nakupuj\u00ed hlavn\u011b proto, \u017ee mus\u00ed. Neust\u00e1l\u00e9 ruchy v okol\u00ed nav\u00edc zkracuj\u00ed \u010das, kdy je zna\u010dka m\u016f\u017ee zaujmout. Pokud […]<\/p>\n","protected":false},"featured_media":4212,"menu_order":0,"template":"","serial":[],"class_list":["post-4211","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTlapkov\u00e1 patrola nahrad\u00ed podcasty. 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