{"id":3853,"date":"2023-12-19T11:34:43","date_gmt":"2023-12-19T09:34:43","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=3853"},"modified":"2023-12-20T09:35:30","modified_gmt":"2023-12-20T07:35:30","slug":"utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved\/","title":{"rendered":"Utr\u00e1cej\u00ed v\u00edc boome\u0159i, nebo genZ? BoomLab zn\u00e1 odpov\u011b\u010f"},"content":{"rendered":"\r\n<p><strong> Stereotypy jsou jako avok\u00e1dov\u00e9 tousty &#8211; ne ka\u017ed\u00fd si je m\u016f\u017ee dovolit. Zdaleka nejm\u00e9n\u011b na n\u011b sm\u011bj\u00ed spol\u00e9hat firmy p\u0159i vym\u00fd\u0161len\u00ed obchodn\u00edch a&nbsp;marketingov\u00fdch strategi\u00ed. M\u016f\u017ee se jim toti\u017e st\u00e1t, \u017ee sv\u00e9 c\u00edlovce p\u0159isoud\u00ed vlastnosti, kter\u00e9 nem\u00e1, a&nbsp;p\u0159ib\u00e1j\u00ed j\u00ed n\u011bjak\u00e9 nav\u00edc. Proto ned\u00e1me dopustit na \u010d\u00edsla, ide\u00e1ln\u011b ta z&nbsp;vlastn\u00edch v\u00fdzkum\u016f.  <\/strong><\/p>\r\n\r\n\r\n\r\nZ&nbsp;tabulek a&nbsp;anal\u00fdz n\u00e1m vyl\u00e9z\u00e1 mnohem plasti\u010dt\u011bj\u0161\u00ed, barevn\u011bj\u0161\u00ed a&nbsp;p\u0159ekvapiv\u011bj\u0161\u00ed c\u00edlovka ne\u017e z&nbsp;dojm\u016f a&nbsp;p\u0159edstav. A&nbsp;pr\u00e1v\u011b k&nbsp;tomu slou\u017e\u00ed n\u00e1\u0161 <a href=\"https:\/\/boomlab.cz\/\" rel=\"noopener\" target=\"_blank\">BoomLab<\/a>. Ka\u017ed\u00e9 dva roky prov\u00e1d\u00edme rozs\u00e1hl\u00fd pr\u016fzkum chov\u00e1n\u00ed a&nbsp;postoj\u016f \u010desk\u00e9 populace. Pt\u00e1me se nejen na to, jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b lid\u00e9 nav\u0161t\u011bvuj\u00ed nebo jak \u010dasto poslouchaj\u00ed podcasty. Zaj\u00edm\u00e1 n\u00e1s, jak\u00e9 maj\u00ed postoje, jak tr\u00e1v\u00ed voln\u00fd \u010das a&nbsp;o&nbsp;co se zaj\u00edmaj\u00ed. A&nbsp;samoz\u0159ejm\u011b se pt\u00e1me i&nbsp;na n\u00e1kupn\u00ed chov\u00e1n\u00ed a&nbsp;zach\u00e1zen\u00ed s\u202fpen\u011bzi. Tady je n\u011bkolik zaj\u00edmav\u00fdch z\u00e1v\u011br\u016f. \r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\">UM\u00cdM ZODPOV\u011aDN\u011a ZACH\u00c1ZET S\u202fPEN\u011aZI <\/h3>\r\n\r\n\r\n \u010ce\u0161i na tuto ot\u00e1zku odpov\u00eddali v\u202fka\u017ed\u00e9m v\u011bku velmi podobn\u011b. Nejm\u00e9n\u011b si to o&nbsp;sob\u011b mysl\u00ed lid\u00e9 ve v\u011bku 35 a\u017e 44 let (64&nbsp;%), naopak nejv\u00edce mlad\u0161\u00ed generace Z&nbsp;(75&nbsp;%). Jak jsou v\u0161ak na tom ve skute\u010dnosti?  \r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"> R\u00c1D UTR\u00c1C\u00cdM, KDY\u017d M\u00c1M CO<\/h3>\r\n\r\n\r\n\r\nTady u\u017e se v\u011bk projevuje v\u00fdrazn\u011b. T\u00e9m\u011b\u0159 45&nbsp;% lid\u00ed do 34 let uvedlo, \u017ee utr\u00e1cej\u00ed r\u00e1di. \u010cech\u016f nad 45 let naopak bylo pouze 25&nbsp;%. Je tedy z\u0159ejm\u00e9, \u017ee star\u0161\u00ed generace u\u017e nem\u00e1 takovou pot\u0159ebu vyhazovat pen\u00edze za nepot\u0159ebn\u00e9 v\u011bci. \r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1273\" src=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/12\/boomeri-gen-z3.png\" alt=\"\" \/><\/figure>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\">ST\u00c1V\u00c1 SE MI, \u017dE KOUP\u00cdM I&nbsp;V\u011aC, KTEROU VE SKUTE\u010cNOSTI NEPOT\u0158EBUJI<\/h3>\r\n\r\n\r\n \r\nI&nbsp;tady v\u011bk hraje roli \u2013 51&nbsp;% mlad\u00fdch do 34 let si \u010dasto koup\u00ed n\u011bco, co ve skute\u010dnosti nepot\u0159ebuje.  Naopak u&nbsp;generace 55 a\u017e 65 let si koup\u00ed v\u011bc, kterou nepot\u0159ebuje, pouze 34&nbsp;% lid\u00ed. A&nbsp;drobnost pro pot\u011b\u0161en\u00ed zhruba polovina.\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\">VYH\u00ddB\u00c1N\u00cd SE DLUH\u016eM<\/h3>\r\n\r\n\r\n\r\nNejstar\u0161\u00ed i&nbsp;nejmlad\u0161\u00ed generace uv\u00e1d\u00ed, \u017ee se maxim\u00e1ln\u011b sna\u017e\u00ed vyhnout dluh\u016fm (kolem 80&nbsp;%). Aktivn\u00ed generace 35 a\u017e 54 let mo\u017enost zadlu\u017eov\u00e1n\u00ed p\u0159ipou\u0161t\u00ed v\u00edce.  \r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"> V\u00ddB\u011aR ZBO\u017d\u00cd<\/h3>  \r\n\r\n\r\n\r\nAsi nikoho nep\u0159ekvap\u00ed, \u017ee na atraktivitu daj\u00ed v\u011bt\u0161inou mlad\u0161\u00ed. Do 24 let jich je dokonce 45&nbsp;%.  Ale pouze 21&nbsp;% z\u202fgenerace 55 a\u017e 65 let uvedlo, \u017ee je pro n\u011b atraktivita zbo\u017e\u00ed a&nbsp;obalu d\u016fle\u017eit\u00e1. Stejn\u00fd trend plat\u00ed i&nbsp;u&nbsp;kvality zbo\u017e\u00ed. Ta je nicm\u00e9n\u011b pro v\u0161echny d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e vzhled.\r\n\r\n\r\n\r\nNa zna\u010dku si lid\u00e9 tolik nepotrp\u00ed. Velmi d\u016fle\u017eit\u00e1 je pouze pro 5&nbsp;% populace, a&nbsp;to sp\u00ed\u0161e u&nbsp;mlad\u00fdch (14&nbsp;%).\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1273\" src=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/12\/boomeri-gen-z2.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n \r\nSleva? Akce? Mysl\u00edte, \u017ee je vyhled\u00e1vaj\u00ed sp\u00ed\u0161e star\u0161\u00ed? V\u202fLidlu mo\u017en\u00e1. Generace Z\u202fje v\u0161ak vyhled\u00e1v\u00e1 na netu. \r\n\r\n\r\n \r\nMlad\u00ed do 35 let v\u202f76&nbsp;% p\u0159\u00edpad\u016f uvedli, \u017ee vyhled\u00e1vaj\u00ed zbo\u017e\u00ed v\u202fakci, u&nbsp;lid\u00ed od 55 do 65 let to bylo jen 71&nbsp;%. Pokud jde o&nbsp;snahu o&nbsp;nalezen\u00ed nejlevn\u011bj\u0161\u00edho zbo\u017e\u00ed, u&nbsp;mlad\u00fdch do 24 let se k\u202fn\u00ed p\u0159ihl\u00e1silo 61&nbsp;%. U&nbsp;lid\u00ed nad 55 let pouze 49&nbsp;%. \r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p><strong>Co z&nbsp;toho v\u0161eho plyne?<\/strong><\/p>\r\n\r\n\r\n \r\nNed\u00e1 se \u0159\u00edct, \u017ee by jedni nebo druz\u00ed zach\u00e1zeli s\u202fpen\u011bzi v\u00fdrazn\u011b h\u016f\u0159e. Mlad\u0161\u00ed sp\u00ed\u0161e utr\u00e1cej\u00ed za v\u011bci, kter\u00e9 nepot\u0159ebuj\u00ed, a&nbsp;za v\u011bci jen tak pro radost. Na druhou stranu v\u00edce hledaj\u00ed slevy, sna\u017e\u00ed se vyhnout dluh\u016fm a&nbsp;preferuj\u00ed kvalitu. Star\u0161\u00ed generace u\u017e toho nepot\u0159ebuje tolik. Je je\u0161t\u011b ekonomicky aktivn\u00ed, a&nbsp;proto nemus\u00ed \u0159e\u0161it slevy tak moc, jak se o&nbsp;n\u00ed tvrd\u00ed. Nav\u00edc nenakupuje tolik v\u011bc\u00ed, kter\u00e9 nepot\u0159ebuje.  \r\n\r\n\r\n \r\nV\u202fBoomLabu jsme se ptali na spoustu dal\u0161\u00edch ot\u00e1zek. T\u011b\u0161te se na dal\u0161\u00ed d\u00edl.  \r\n","protected":false},"excerpt":{"rendered":"<p>Stereotypy jsou jako avok\u00e1dov\u00e9 tousty &#8211; ne ka\u017ed\u00fd si je m\u016f\u017ee dovolit. Zdaleka nejm\u00e9n\u011b na n\u011b sm\u011bj\u00ed spol\u00e9hat firmy p\u0159i vym\u00fd\u0161len\u00ed obchodn\u00edch a&nbsp;marketingov\u00fdch strategi\u00ed. M\u016f\u017ee se jim toti\u017e st\u00e1t, \u017ee sv\u00e9 c\u00edlovce p\u0159isoud\u00ed vlastnosti, kter\u00e9 nem\u00e1, a&nbsp;p\u0159ib\u00e1j\u00ed j\u00ed n\u011bjak\u00e9 nav\u00edc. Proto ned\u00e1me dopustit na \u010d\u00edsla, ide\u00e1ln\u011b ta z&nbsp;vlastn\u00edch v\u00fdzkum\u016f. Z&nbsp;tabulek a&nbsp;anal\u00fdz n\u00e1m vyl\u00e9z\u00e1 mnohem plasti\u010dt\u011bj\u0161\u00ed, [&hellip;]<\/p>\n","protected":false},"featured_media":3854,"menu_order":0,"template":"","serial":[],"class_list":["post-3853","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utr\u00e1cej\u00ed v\u00edc boome\u0159i, nebo genZ? BoomLab zn\u00e1 odpov\u011b\u010f - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utr\u00e1cej\u00ed v\u00edc boome\u0159i, nebo genZ? BoomLab zn\u00e1 odpov\u011b\u010f - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"Stereotypy jsou jako avok\u00e1dov\u00e9 tousty &#8211; ne ka\u017ed\u00fd si je m\u016f\u017ee dovolit. Zdaleka nejm\u00e9n\u011b na n\u011b sm\u011bj\u00ed spol\u00e9hat firmy p\u0159i vym\u00fd\u0161len\u00ed obchodn\u00edch a&nbsp;marketingov\u00fdch strategi\u00ed. M\u016f\u017ee se jim toti\u017e st\u00e1t, \u017ee sv\u00e9 c\u00edlovce p\u0159isoud\u00ed vlastnosti, kter\u00e9 nem\u00e1, a&nbsp;p\u0159ib\u00e1j\u00ed j\u00ed n\u011bjak\u00e9 nav\u00edc. Proto ned\u00e1me dopustit na \u010d\u00edsla, ide\u00e1ln\u011b ta z&nbsp;vlastn\u00edch v\u00fdzkum\u016f. Z&nbsp;tabulek a&nbsp;anal\u00fdz n\u00e1m vyl\u00e9z\u00e1 mnohem plasti\u010dt\u011bj\u0161\u00ed, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T07:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/12\/cover-optimal-1024x534.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved\/\",\"name\":\"Utr\u00e1cej\u00ed v\u00edc boome\u0159i, nebo genZ? 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BoomLab zn\u00e1 odpov\u011b\u010f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boomerang.agency\/en\/#website\",\"url\":\"https:\/\/boomerang.agency\/en\/\",\"name\":\"Boomerang Communication\",\"description\":\"Boomerang Communication - strategie, obsahov\u00fd marketing a reklama\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boomerang.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Utr\u00e1cej\u00ed v\u00edc boome\u0159i, nebo genZ? BoomLab zn\u00e1 odpov\u011b\u010f - Boomerang Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boomerang.agency\/en\/blog\/utraceji-vic-boomeri-nebo-genz-boomlab-zna-odpoved\/","og_locale":"en_US","og_type":"article","og_title":"Utr\u00e1cej\u00ed v\u00edc boome\u0159i, nebo genZ? BoomLab zn\u00e1 odpov\u011b\u010f - Boomerang Communication","og_description":"Stereotypy jsou jako avok\u00e1dov\u00e9 tousty &#8211; ne ka\u017ed\u00fd si je m\u016f\u017ee dovolit. Zdaleka nejm\u00e9n\u011b na n\u011b sm\u011bj\u00ed spol\u00e9hat firmy p\u0159i vym\u00fd\u0161len\u00ed obchodn\u00edch a&nbsp;marketingov\u00fdch strategi\u00ed. M\u016f\u017ee se jim toti\u017e st\u00e1t, \u017ee sv\u00e9 c\u00edlovce p\u0159isoud\u00ed vlastnosti, kter\u00e9 nem\u00e1, a&nbsp;p\u0159ib\u00e1j\u00ed j\u00ed n\u011bjak\u00e9 nav\u00edc. 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