{"id":3658,"date":"2023-11-22T12:42:27","date_gmt":"2023-11-22T10:42:27","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=3658"},"modified":"2024-12-05T13:13:23","modified_gmt":"2024-12-05T11:13:23","slug":"dvakrat-mer-a-jednou-rez-obsah-top-5-roberta-z-atl","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/dvakrat-mer-a-jednou-rez-obsah-top-5-roberta-z-atl\/","title":{"rendered":"Dvakr\u00e1t m\u011b\u0159 a jednou \u0159e\u017e obsah. TOP\u00a05\u00a0Roberta z\u00a0ATL"},"content":{"rendered":"\r\n

Zeptali jsme se projek\u0165\u00e1ck\u00e9 legendy Roberta Marka na p\u011bt v\u011bc\u00ed, d\u00edky nim\u017e budou velk\u00e9 kreativn\u00ed koncepty \u0161lapat jak hodinky, budou napl\u0148ovat komunika\u010dn\u00ed strategii, a je\u0161t\u011b budou vyhr\u00e1vat oborov\u00e9 ceny.<\/strong><\/p>\r\n\r\n\r\n\r\n

Robert v\u00a0Boomerangu u\u017e l\u00e9ta pe\u010duje o velk\u00e9 klienty a star\u00e1 se o komunikaci zna\u010dek jako Radegast nebo Kooperativa. U\u0159\u00eddil u\u017e tak velk\u00e9 v\u011bci jako produkce reklam pro Radegast s\u00a0\u017eiv\u00fdmi vlky. Tady jsou jeho tipy.<\/p>\r\n\r\n\r\n\r\n

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Pr\u00e1v\u011b synergii mezi content marketingem a ATL reklamami \u0159\u00edk\u00e1me gravita\u010dn\u00ed komunikace. M\u00e1 potenci\u00e1l budovat vztahy a p\u0159itahovat lidi ke zna\u010dk\u00e1m.<\/p>\r\n<\/div><\/div>\r\n\r\n

 <\/p>\r\n\r\n

1. Perfektn\u00ed brief je z\u00e1klad<\/h3>\r\n

Kreativn\u00ed n\u00e1pad je super, stejn\u011b d\u016fle\u017eit\u00e9 ale je, aby v\u00fdsledek sed\u011bl na brief a pot\u0159eby zna\u010dky. V\u202ftom m\u016f\u017ee pomoci check-list. J\u00e1 osobn\u011b pou\u017e\u00edv\u00e1m t\u0159eba model CLASSIC (Clear, Long term, Adaptable, Sticky, Stretching, Inspiring, Centered).<\/p>\r\n\r\n\r\n\r\n

2. Testujte odli\u0161n\u00e9 stimuly<\/h3>\r\n

V\u017edycky je fajn n\u00e1pady otestovat. Zkuste proti sob\u011b postavit dva dost odli\u0161n\u00e9 a zjist\u00edte, co na kter\u00e9m nesed\u00ed. Dok\u00e1\u017eete tak vychytat mouchy, kter\u00e9 ve v\u00fdsledku ur\u010dit\u011b nechcete.<\/p>\r\n\r\n\r\n \"\" \r\n

 <\/p>\r\n\r\n

3. Production brief \u0161et\u0159\u00ed \u010das<\/h3>\r\n

Zadejte ho produkci je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se pust\u00ed do pr\u00e1ce. Specifikujete t\u00edm form\u00e1ty, budgety, lokace nebo licen\u010dn\u00ed pou\u017eit\u00ed. \u010cas, kter\u00fd do tvorby briefu vlo\u017e\u00edte, se v\u00e1m n\u00e1sobn\u011b vr\u00e1t\u00ed.<\/p>\r\n\r\n\r\n \"\" \r\n

 <\/p>\r\n\r\n

4. Sejd\u011bte se s produkc\u00ed<\/h3>\r\n

P\u0159ed produkc\u00ed kl\u00ed\u010dov\u00fdch vizu\u00e1l\u016f b\u00fdv\u00e1 pravidlem sch\u016fzka s\u202fklientem. Kdy\u017e se p\u0159ed n\u00ed ale setk\u00e1te jenom s\u202fprodukc\u00ed, dok\u00e1\u017eete se na sch\u016fzku p\u0159ipravit tak, \u017ee klientovi spadne brada.<\/p>\r\n\r\n\r\n \"\" \r\n

 <\/p>\r\n\r\n

5. Den na promy\u0161lenou<\/h3>\r\n

Nat\u00e1\u010dec\u00ed den se bl\u00ed\u017e\u00ed, posledn\u00ed sch\u016fzka s\u202fklientem je tu. Napl\u00e1nujte ji tak, abyste po n\u00ed m\u011bli je\u0161t\u011b alespo\u0148 jeden den. Nikdy nev\u00edte, co v\u00e1s je\u0161t\u011b napadne a co bude pot\u0159eba za\u0159\u00eddit.<\/p>\r\n\r\n\r\n \"\" <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Zeptali jsme se projek\u0165\u00e1ck\u00e9 legendy Roberta Marka na p\u011bt v\u011bc\u00ed, d\u00edky nim\u017e budou velk\u00e9 kreativn\u00ed koncepty \u0161lapat jak hodinky, budou napl\u0148ovat komunika\u010dn\u00ed strategii, a je\u0161t\u011b budou vyhr\u00e1vat oborov\u00e9 ceny. Robert v\u00a0Boomerangu u\u017e l\u00e9ta pe\u010duje o velk\u00e9 klienty a star\u00e1 se o komunikaci zna\u010dek jako Radegast nebo Kooperativa. U\u0159\u00eddil u\u017e tak velk\u00e9 v\u011bci jako produkce reklam pro Radegast s\u00a0\u017eiv\u00fdmi vlky. […]<\/p>\n","protected":false},"featured_media":3676,"menu_order":0,"template":"","serial":[],"class_list":["post-3658","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDvakr\u00e1t m\u011b\u0159 a jednou \u0159e\u017e obsah. 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