{"id":3334,"date":"2023-10-12T10:17:47","date_gmt":"2023-10-12T08:17:47","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=3334"},"modified":"2024-12-05T13:13:44","modified_gmt":"2024-12-05T11:13:44","slug":"umeni-je-jako-druhy-gin-s-tonikem-kuratorsky-vyber-titulek-barlifu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/umeni-je-jako-druhy-gin-s-tonikem-kuratorsky-vyber-titulek-barlifu\/","title":{"rendered":"Um\u011bn\u00ed je jako druh\u00fd gin s\u00a0tonikem: kur\u00e1torsk\u00fd v\u00fdb\u011br titulek Barlifu"},"content":{"rendered":"\r\n

Nestihnete letos v\u00fdlet do MoMA? Zveme v\u00e1s do online galerie titulek slavn\u00e9ho barmansk\u00e9ho magaz\u00ednu Barlife, kter\u00e9mu spole\u010dn\u011b s klientem Linkman Media pom\u00e1h\u00e1me na sv\u011bt u\u017e od roku 2004. A proto\u017ee titulky Barlifu u\u017e jsou v oboru legendami, poprosili jsme jejich str\u016fjce, grafick\u00e9ho design\u00e9ra a um\u011blce Kubu Ka\u0161eho, aby vybral ty, na kter\u00e9 si podle n\u011bj zaslou\u017e\u00ed pozornost. <\/strong><\/p>\r\n

A rovnou jsme vyt\u011b\u017eili jeho zku\u0161enosti a zeptali se ho, jak se titulky za t\u011bch 19 let vyv\u00edjely, jak se na nich pracovalo a co m\u00edt p\u0159i jejich tvorb\u011b na pam\u011bti. Kuba galerii se\u0159adil od nejstar\u0161\u00edch k nejnov\u011bj\u0161\u00edm \u010d\u00edsl\u016fm, a vy tak m\u016f\u017eete vid\u011bt, jak magaz\u00ednem prostupuj\u00ed dobov\u00e9 trendy. A hlavn\u011b sledujte osv\u00edcenost klienta-vydavatele, kter\u00fd se neboj\u00ed trendy ur\u010dovat.<\/p>\r\n

\"\"<\/p>\r\n\r\n\r\n\r\n

Star\u00e9 \u010dasy<\/h2>\r\n\r\n\r\n\r\n

Tady vzniklo pravidlo, \u017ee ka\u017ed\u00e9 \u010d\u00edslo Barlifu mus\u00ed m\u00edt na ob\u00e1lce \u017eenu. A stal se z toho trademark. Hledali jsme v\u00fdrazn\u00e9 a autentick\u00e9 fotky, kter\u00e9 nep\u0159ipom\u00ednaj\u00ed fotobanku. Po\u010dm\u00e1ran\u00e9 zdi, zastr\u010den\u00e9 uli\u010dky, bav\u00edc\u00ed se lidi… I tady na sam\u00e9m za\u010d\u00e1tku se d\u00edky jasn\u00e9 vizi a odvaze v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch povedlo p\u0159edb\u011bhnout dobu. Grafick\u00e9 prvky na titulce nav\u00edc tak\u00e9 souvis\u00ed s hlavn\u00edm t\u00e9matem \u010d\u00edsla \u2013 Mexikem.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/a><\/p>\r\n\r\n\r\n\r\n

Na vln\u011b stylizace\u00a0<\/h2>\r\n\r\n\r\n\r\n

I v t\u00e9hle vln\u011b tvo\u0159ila tituln\u00ed stranu fotka \u017eeny, cht\u011bli jsme ale, aby p\u016fsobila nadnesen\u011b a ne-doslovn\u011b. Z dne\u0161n\u00edho pohledu m\u016f\u017ee j\u00edt o p\u0159ehnanou stylizaci. \u0160lo taky o posledn\u00ed obdob\u00ed, kdy titulka je\u0161t\u011b vyjad\u0159ovala hlavn\u00ed t\u00e9ma. Potom jsme pokra\u010dovali v\u00fdtvarn\u011bj\u0161\u00ed cestou. Typick\u00e9 byly tak\u00e9 prou\u017eky v logu Barlife.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/a><\/p>\r\n\r\n\r\n\r\n

P\u0159izv\u011bte um\u011blce<\/h2>\r\n\r\n\r\n\r\n

A tady u\u017e jsme u ilustrovan\u00fdch titulek, kter\u00e9 jsou nyn\u00ed sou\u010d\u00e1st\u00ed identity obl\u00edben\u00e9ho magaz\u00ednu. Renomovan\u00e9 um\u011blce jsme st\u0159\u00eddali s ka\u017ed\u00fdm vyd\u00e1n\u00edm \u2013 oslovili jsme t\u0159eba studio Tomski a Polanski, Tom\u00e1\u0161e Zacha nebo Jarom\u00edra 99. V t\u00e9hle f\u00e1zi u\u017e \u0161lo p\u0159i tvorb\u011b titulky nejv\u00edc o um\u011bn\u00ed. Klient se cht\u011bl odli\u0161it od klasick\u00fdch gastro magaz\u00edn\u016f v trafice a vzk\u00e1zat, \u017ee prodejn\u00ed atribut pro n\u011bj nen\u00ed ten nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\r\n\r\n

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    \u00c9ra jednoho Jarom\u00edra\u00a0<\/h2>\r\n\r\n\r\n\r\n

    Pr\u00e1ce Jarom\u00edra 99 (\u010desk\u00e9ho zp\u011bv\u00e1ka a v\u00fdtvarn\u00edka, kter\u00fd nakreslil t\u0159eba film Alois Nebel), se n\u00e1m nakonec l\u00edbila tolik, \u017ee jsme si ho nechali jako dvorn\u00edho ilustr\u00e1tora titulek Barlifu. Od p\u0159\u00edm\u00fdch barev a k\u0159\u00eddov\u00e9ho pap\u00edru jsme se posunuli k hrub\u00e9mu a luxusn\u00edmu ofsetov\u00e9mu pap\u00edru a metalick\u00e9 folii. Motiv \u017eeny za\u010dal plnit druho\u0159adou roli a ustoupil do pozad\u00ed. Estetick\u00e1 hodnota je natolik velk\u00e1, \u017ee ob\u00e1lka nepot\u0159ebuje m\u00edt \u017e\u00e1dn\u00fd sign\u00e1ln\u00ed motiv, kter\u00fd by vystupoval.\u00a0<\/p>\r\n\r\n\r\n\r\n

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      Let’s make it reflexn\u00ed<\/h2>\r\n\r\n\r\nOpustili jsme metalick\u00fd \u0161t\u00edtek a nahradili ho pap\u00edrov\u00fdm. Ob\u00e1lky v tomhle obdob\u00ed jsou sp\u00ed\u0161e grafick\u00e9 a o barevnost se staraj\u00ed dvakr\u00e1t ti\u0161t\u011bn\u00e9 reflexn\u00ed barvy.<\/figure>\r\n
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        Posledn\u00ed redesign<\/h2>\r\n\r\n\r\n\r\n

        \u0160t\u00edtek zmizel a prim za\u010dala hr\u00e1t metalick\u00e1 barva v jin\u00e9m technick\u00e9m proveden\u00ed. V t\u00e9hle vln\u011b vyd\u00e1v\u00e1me tak\u00e9 minimalistick\u00e9 st\u00e9 \u010derno-zlat\u00e9 \u010d\u00edslo \u2013 n\u00e1pis na jeho ob\u00e1lce ani nen\u00ed \u017e\u00e1dn\u00fdm p\u00edsmem, jde o obd\u00e9ln\u00edk a kole\u010dka. V posledn\u00edch vyd\u00e1n\u00edch se vrac\u00edme ke krajink\u00e1m podle toho, jak se vyv\u00edj\u00ed styl Vladim\u00edra 99 \u2013 ob\u00e1lky pro Barlife u\u017e tvo\u0159\u00ed dek\u00e1du! Te\u010f n\u00e1s bav\u00ed motivy ve\u010der\u016f a noc\u00ed.<\/p>\r\n\r\n\r\n\r\n

        \"\"<\/p>\r\n\r\n\r\n\r\n

        Douf\u00e1me, \u017ee jste si tuhle proch\u00e1zku estetick\u00fdmi velehorami u\u017eili a u\u017e je v\u00e1m jasn\u00e9, \u017ee titulka je okno do du\u0161e magaz\u00ednu. A \u017ee n\u011bkdy v\u016fbec nemus\u00ed b\u00fdt doslovn\u00e1, aby mohla zas\u00e1hnout srdce \u010dten\u00e1\u0159e.<\/p>\r\n\r\n\r\n\r\n

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        Grafick\u00fd design\u00e9r Jakub Ka\u0161e tvo\u0159\u00ed kn\u00ed\u017eky pro firmy, ve\u0159ejnost i pro d\u011bti a mo\u017en\u00e1 m\u00e1te n\u011bjakou v knihovn\u011b i vy. Z na\u0161ich projekt\u016f na v\u00e1s jeho rukopis d\u00fdchne t\u0159eba ze zam\u011bstnaneck\u00e9ho magaz\u00ednu pro 30 tis\u00edc lid\u00ed \u0160koda Mobil nebo z Volkswagen magaz\u00ednu. V 90. letech pracoval na \u010dasopisech Vokno a \u017divel. Spolu s Markem Pistorou a Honzou Trnkou byl zodpov\u011bdn\u00fd za styl kapesn\u00edho \u010dasopisu Navigator. Jakub st\u00e1l tak\u00e9 za vizu\u00e1ln\u00edm stylem v\u00fdstav v Galerii Rudolfinum a v Um\u011bleckopr\u016fmyslov\u00e9m museu v Praze. Mezi jeho po\u010diny pro d\u011btsk\u00e9 \u010dten\u00e1\u0159e pat\u0159\u00ed t\u0159eba knihy o Doktoru Rackovi nebo epoch\u00e1ln\u00ed j\u00edzda tr\u00e1vic\u00ed soustavou \u010dlov\u011bka Velk\u00fd Bobek.<\/p>\r\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/figure>\r\n<\/figure>\r\n<\/figure>","protected":false},"excerpt":{"rendered":"

        Nestihnete letos v\u00fdlet do MoMA? Zveme v\u00e1s do online galerie titulek slavn\u00e9ho barmansk\u00e9ho magaz\u00ednu Barlife, kter\u00e9mu spole\u010dn\u011b s klientem Linkman Media pom\u00e1h\u00e1me na sv\u011bt u\u017e od roku 2004. A proto\u017ee titulky Barlifu u\u017e jsou v oboru legendami, poprosili jsme jejich str\u016fjce, grafick\u00e9ho design\u00e9ra a um\u011blce Kubu Ka\u0161eho, aby vybral ty, na kter\u00e9 si podle n\u011bj zaslou\u017e\u00ed pozornost. A rovnou […]<\/p>\n","protected":false},"featured_media":3335,"menu_order":0,"template":"","serial":[],"class_list":["post-3334","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nUm\u011bn\u00ed je jako druh\u00fd gin s\u00a0tonikem: kur\u00e1torsk\u00fd v\u00fdb\u011br titulek Barlifu - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/umeni-je-jako-druhy-gin-s-tonikem-kuratorsky-vyber-titulek-barlifu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um\u011bn\u00ed je jako druh\u00fd gin s\u00a0tonikem: kur\u00e1torsk\u00fd v\u00fdb\u011br titulek Barlifu - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"Nestihnete letos v\u00fdlet do MoMA? Zveme v\u00e1s do online galerie titulek slavn\u00e9ho barmansk\u00e9ho magaz\u00ednu Barlife, kter\u00e9mu spole\u010dn\u011b s klientem Linkman Media pom\u00e1h\u00e1me na sv\u011bt u\u017e od roku 2004. A proto\u017ee titulky Barlifu u\u017e jsou v oboru legendami, poprosili jsme jejich str\u016fjce, grafick\u00e9ho design\u00e9ra a um\u011blce Kubu Ka\u0161eho, aby vybral ty, na kter\u00e9 si podle n\u011bj zaslou\u017e\u00ed pozornost. 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