{"id":3228,"date":"2023-06-29T15:59:17","date_gmt":"2023-06-29T13:59:17","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=3228"},"modified":"2024-12-05T13:14:10","modified_gmt":"2024-12-05T11:14:10","slug":"dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny\/","title":{"rendered":"Dejme to na pap\u00edr. Tohle jsou \u010dty\u0159i ti\u0161t\u011bn\u00e9 inovace z\u00a0na\u0161\u00ed d\u00edlny"},"content":{"rendered":"

Pap\u00edr je skv\u011bl\u00fd komunika\u010dn\u00ed n\u00e1stroj, s n\u00edm\u017e se d\u00e1 bezvadn\u011b kouzlit. Proto existuje spousta firem, kter\u00e9 na n\u011bj v <\/b>p\u0159\u00edpad\u011b sv\u00e9 firemn\u00ed komunikace vsadily<\/b><\/span><\/a>. A vyplatilo se to. Ale i pap\u00edrov\u00e1 m\u00e9dia se vyplat\u00ed vym\u00fd\u0161let s otev\u0159enou hlavou, tak\u017ee j\u00edt s dobou m\u016f\u017ee b\u00fdt trochu produk\u010dn\u00ed, design\u00e9rsk\u00fd \u010di editorsk\u00fd o\u0159\u00ed\u0161ek. P\u00e1r se n\u00e1m jich v posledn\u00ed dob\u011b povedlo rozlousknout.<\/b><\/p>\n

Direct mail bez obalu pro hospodsk\u00e9 a v\u00fd\u010dep\u00e1ky<\/h2>\n

Zna\u010dka Kofola je u n\u00e1s v udr\u017eiteln\u00e9m p\u0159\u00edstupu k podnik\u00e1n\u00ed zn\u00e1m\u00fd pr\u016fkopn\u00edk. Chr\u00e1n\u00ed vodn\u00ed zdroje, p\u011bstuje si vlastn\u00ed bylinky v bio kvalit\u011b, jej\u00ed flotila u\u017eitk\u00e1\u010d\u016f jezd\u00ed na CNG a loni spustili tak\u00e9 projekt Cirkulka \u2013 syst\u00e9m vratn\u00fdch lahv\u00ed pro v\u0161echny, kte\u0159\u00ed necht\u011bj\u00ed kupovat pit\u00ed v jednor\u00e1zov\u00fdch obalech. Pap\u00edrov\u00e9ho direct mailu Nap\u0159\u00edmo, kter\u00fd Kofola pos\u00edl\u00e1 sv\u00fdm obchodn\u00edm partner\u016fm, se ale klient zbavit necht\u011bl.<\/p>\n

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M\u00edsto toho p\u0159i\u0161el s p\u0159\u00e1n\u00edm mluvit k hospodsk\u00fdm, kav\u00e1rn\u00edk\u016fm a mana\u017eer\u016fm restaurac\u00ed bez obalu. A to doslova. Balit ka\u017ed\u00fd \u010dasopis zvl\u00e1\u0161\u0165 do plastu bylo v rozporu s udr\u017eiteln\u00fdm sm\u011b\u0159ov\u00e1n\u00edm cel\u00e9 firmy. Pos\u00edlat ho jen tak by zase mohlo p\u0159in\u00e9st t\u011b\u017ekosti p\u0159i distribuci. A tak jsme vymysleli pap\u00edrovou ob\u00e1lku, kter\u00e1 chr\u00e1n\u00ed obsah a p\u0159i odtr\u017een\u00ed se p\u0159em\u011bn\u00ed na klasickou \u010dasopisovou ob\u00e1lku.<\/p>\n

Redesign zam\u011bstnaneck\u00e9ho magaz\u00ednu pro 30 tis\u00edc lid\u00ed<\/h2>\n

Ti\u0161t\u011bn\u00e9 zam\u011bstnaneck\u00e9 noviny \u0160koda Mobil, kter\u00e9 ka\u017ed\u00fd m\u011bs\u00edc p\u0159istanou na stole des\u00edtk\u00e1m tis\u00edc zam\u011bstnanc\u016f \u0160kodovky, pom\u00e1h\u00e1me v Boomerangu vyd\u00e1vat u\u017e l\u00e9ta. Kdy\u017e zna\u010dka \u00fapln\u011b zm\u011bnila korpor\u00e1tn\u00ed identitu, bylo jasn\u00e9, \u017ee periodikum mus\u00ed proj\u00edt stejn\u011b z\u00e1sadn\u00ed prom\u011bnou. Na n\u00e1s bylo hledat v t\u00e9 zm\u011bn\u011b prostor ke zlep\u0161en\u00ed.<\/p>\n

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Na redesignu mnoho t\u00fddn\u016f intenzivn\u011b pracovali hned dva ar\u0165\u00e1\u010dt\u00ed matado\u0159i \u2013 Sam Kub\u00edn a Kuba Ka\u0161e. A nez\u016fstal k\u00e1men na kameni, ze star\u00e9ho magaz\u00ednu pou\u017eili jen form\u00e1t a p\u00edsmo. V\u00fdsledkem byl z\u00e1bavn\u011bj\u0161\u00ed, modern\u011bj\u0161\u00ed a vzdu\u0161n\u011bj\u0161\u00ed magaz\u00edn, kter\u00fd odpov\u00edd\u00e1 vizu\u00e1ln\u00edmu manu\u00e1lu, ur\u010den\u00e9mu hlavn\u011b pro digit\u00e1ln\u00ed komunikaci. Tak\u017ee p\u0159ev\u00e9st n\u011bkter\u00e9 prvky na pap\u00edr byla opravdu v\u00fdzva. Klient je spokojen\u00fd a redesign z\u00edskal nominace na n\u011bkolik oborov\u00fdch cen. Dr\u017ete mu palce!<\/p>\n

Tip!<\/h3>\n

Ti\u0161t\u011bn\u00fd intern\u00ed magaz\u00edn? Dali jsme dohromady p\u00e1r tip\u016f, aby fungoval<\/a>.<\/p>\n

Comfortn\u00ed z\u00f3na pro byznys partnery LeasePlanu<\/h2>\n

M\u00fdty o tom, jak m\u00e1 vypadat korpor\u00e1tn\u00ed magaz\u00edn, bo\u0159\u00edme s Comfortem u\u017e n\u011bkolik let. A \u010dten\u00e1\u0159e i klienty to bav\u00ed. Magaz\u00edn je pln\u00fd inspirativn\u00edch rozhovor\u016f, cestovatelsk\u00fdch a gastronomick\u00fdch tip\u016f nebo kni\u017en\u00edch recenz\u00ed. A to v\u0161echno je chyt\u0159e slad\u011bn\u00e9 a propleten\u00e9 s korpor\u00e1tn\u00ed obsahem, kter\u00fd m\u00e1 dostatek prostoru a vychytanou podobu.<\/p>\n

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Kdy\u017e se ale definuje nov\u00e9 t\u00e9ma zna\u010dky \u2013 LeasePlan je par\u0165\u00e1k, kter\u00fd je nabl\u00edzku, je pot\u0159eba tomu p\u0159izp\u016fsobit i ti\u0161t\u011bn\u00fd magaz\u00edn. Ten jsme po obsahov\u00e9 str\u00e1nce revidovali a ud\u011blali z n\u011bj je\u0161t\u011b \u0161\u0165av\u0148at\u011bj\u0161\u00ed kousek. P\u0159ibyla tak t\u0159eba rubrika Spolu, kter\u00e1 p\u0159in\u00e1\u0161\u00ed inspirativn\u00ed p\u0159\u00edb\u011bhy byznysov\u00fdch partnerstv\u00ed. A Comfort v nov\u00e9m h\u00e1vu se neboj\u00ed ani t\u00e9mat, na nich\u017e by si jin\u00ed vyl\u00e1mali zuby \u2013 udr\u017eiteln\u00e1 mobilita nebo auta ve m\u011bst\u011b. To dopl\u0148uje je\u0161t\u011b vydatn\u011bj\u0161\u00ed porce lifestylov\u00e9ho \u010dten\u00ed upleten\u00e1 c\u00edlovce na m\u00edru.<\/p>\n

Radioaktivn\u00ed magaz\u00edn, o kter\u00fd je \u0159e\u017e<\/h2>\n

\u010ctvrtletn\u00edk \u0158e\u017e u\u017e mnoho let vyd\u00e1v\u00e1 \u00dastav jadern\u00e9ho v\u00fdzkumu. Vych\u00e1zej\u00ed v n\u011bm hlavn\u011b v\u011bdeck\u00e9 \u010dl\u00e1nky a v\u00fdzkumy o v\u0161em, co se jadern\u00e9 energie t\u00fdk\u00e1. My jsme dostali za \u00fakol magaz\u00edn redesignovat a o\u017eivit. V\u00fdsledkem m\u011bl b\u00fdt \u0161\u0165avnat\u00fd a modern\u00ed \u010dasopis, kter\u00fd je z\u00e1rove\u0148 dostate\u010dn\u011b konzervativn\u00ed a reprezentativn\u00ed, vzhledem k povaze obsahu i v\u011bdeck\u00e9 c\u00edlovce. Co\u017e byla pro n\u00e1s laiky celkem v\u00fdzva.<\/p>\n

\"\"<\/p>\n

Nov\u00e1 \u0158e\u017e se zm\u011bnila k nepozn\u00e1n\u00ed. D\u00edky nov\u00e9mu rozm\u011bru \u201evy\u010duhuje\u201c nad ostatn\u00ed \u010dasopiseck\u00e9 form\u00e1ty. P\u0159epracovali jsme i koncept titulky \u2013 te\u010f m\u00e1 v\u00fdraznou barvu a vyra\u017een\u00e9 redesignovan\u00e9 logo JE (tedy jadern\u00e1 energie). Zm\u011bnili jsme tak\u00e9 sazbu pro lep\u0161\u00ed a variabiln\u011bj\u0161\u00ed kompozice str\u00e1nek a nahradili h\u016f\u0159e \u010diteln\u00fd historick\u00fd font modern\u00edm. I v\u011bdeck\u00e9 periodikum se d\u00e1 d\u011blat hrav\u011b a s gr\u00e1ci\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pap\u00edr je skv\u011bl\u00fd komunika\u010dn\u00ed n\u00e1stroj, s n\u00edm\u017e se d\u00e1 bezvadn\u011b kouzlit. Proto existuje spousta firem, kter\u00e9 na n\u011bj v p\u0159\u00edpad\u011b sv\u00e9 firemn\u00ed komunikace vsadily. A vyplatilo se to. Ale i pap\u00edrov\u00e1 m\u00e9dia se vyplat\u00ed vym\u00fd\u0161let s otev\u0159enou hlavou, tak\u017ee j\u00edt s dobou m\u016f\u017ee b\u00fdt trochu produk\u010dn\u00ed, design\u00e9rsk\u00fd \u010di editorsk\u00fd o\u0159\u00ed\u0161ek. P\u00e1r se n\u00e1m jich v posledn\u00ed dob\u011b povedlo rozlousknout. Direct mail bez […]<\/p>\n","protected":false},"featured_media":3224,"menu_order":0,"template":"","serial":[],"class_list":["post-3228","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDejme to na pap\u00edr. Tohle jsou \u010dty\u0159i ti\u0161t\u011bn\u00e9 inovace z\u00a0na\u0161\u00ed d\u00edlny - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dejme to na pap\u00edr. Tohle jsou \u010dty\u0159i ti\u0161t\u011bn\u00e9 inovace z\u00a0na\u0161\u00ed d\u00edlny - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"Pap\u00edr je skv\u011bl\u00fd komunika\u010dn\u00ed n\u00e1stroj, s n\u00edm\u017e se d\u00e1 bezvadn\u011b kouzlit. Proto existuje spousta firem, kter\u00e9 na n\u011bj v p\u0159\u00edpad\u011b sv\u00e9 firemn\u00ed komunikace vsadily. A vyplatilo se to. Ale i pap\u00edrov\u00e1 m\u00e9dia se vyplat\u00ed vym\u00fd\u0161let s otev\u0159enou hlavou, tak\u017ee j\u00edt s dobou m\u016f\u017ee b\u00fdt trochu produk\u010dn\u00ed, design\u00e9rsk\u00fd \u010di editorsk\u00fd o\u0159\u00ed\u0161ek. P\u00e1r se n\u00e1m jich v posledn\u00ed dob\u011b povedlo rozlousknout. Direct mail bez […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T11:14:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/06\/boom-casopisy-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny\/\",\"name\":\"Dejme to na pap\u00edr. 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Tohle jsou \u010dty\u0159i ti\u0161t\u011bn\u00e9 inovace z\u00a0na\u0161\u00ed d\u00edlny - Boomerang Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boomerang.agency\/en\/blog\/dejme-to-na-papir-tohle-jsou-ctyri-tistene-inovace-z-nasi-dilny\/","og_locale":"en_US","og_type":"article","og_title":"Dejme to na pap\u00edr. Tohle jsou \u010dty\u0159i ti\u0161t\u011bn\u00e9 inovace z\u00a0na\u0161\u00ed d\u00edlny - Boomerang Communication","og_description":"Pap\u00edr je skv\u011bl\u00fd komunika\u010dn\u00ed n\u00e1stroj, s n\u00edm\u017e se d\u00e1 bezvadn\u011b kouzlit. Proto existuje spousta firem, kter\u00e9 na n\u011bj v p\u0159\u00edpad\u011b sv\u00e9 firemn\u00ed komunikace vsadily. A vyplatilo se to. Ale i pap\u00edrov\u00e1 m\u00e9dia se vyplat\u00ed vym\u00fd\u0161let s otev\u0159enou hlavou, tak\u017ee j\u00edt s dobou m\u016f\u017ee b\u00fdt trochu produk\u010dn\u00ed, design\u00e9rsk\u00fd \u010di editorsk\u00fd o\u0159\u00ed\u0161ek. P\u00e1r se n\u00e1m jich v posledn\u00ed dob\u011b povedlo rozlousknout. 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