{"id":2973,"date":"2023-03-24T14:04:07","date_gmt":"2023-03-24T12:04:07","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=2973"},"modified":"2023-04-05T09:40:05","modified_gmt":"2023-04-05T07:40:05","slug":"jak-delat-hodnotny-obsah-v-ekonomice-pozornosti","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/","title":{"rendered":"Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti?"},"content":{"rendered":"<p class=\"p1\"><strong>O tom si pokecal n\u00e1\u0161 Martin Vym\u011btal s&nbsp;lektorkou a&nbsp;odbornic\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b Eli\u0161kou Vyhn\u00e1nkovou v\u00a0jej\u00edm po\u0159adu Jak na s\u00edt\u011b. \u201eKdy\u017e zna\u010dka za\u010dne p\u0159em\u00fd\u0161let jako redaktor, dos\u00e1hne v&nbsp;dlouhodob\u00e9m horizontu hlub\u0161\u00ed pozornosti,\u201c padlo tak\u00e9 v&nbsp;rozhovoru. A&nbsp;z&nbsp;hlubok\u00e9 pozornosti se rod\u00ed opravdov\u00fd vztah publika ke zna\u010dce. Toho podle Martina doc\u00edl\u00edte atraktivn\u00edm a&nbsp;u\u017eite\u010dn\u00fdm obsahem.<\/strong><\/p>\r\n<h3>Jak na s\u00edt\u011b #39 &#8211; Martin Vym\u011btal: Ekonomika pozornosti<\/h3>\r\n<p class=\"p1\"><div class=\" embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Jak na s\u00edt\u011b #39 - Martin Vym\u011btal: Ekonomika pozornosti\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5PRd4q3y03A?start=959&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\r\n<h4>Ve videu se tak\u00e9 dozv\u00edte:<\/h4>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pro\u010d se na\u0161e pozornost sni\u017euje?<\/li>\r\n<li>Pro\u010d si vysta\u010d\u00edte i&nbsp;se dv\u011bma p\u0159\u00edsp\u011bvky za m\u011bs\u00edc?<\/li>\r\n<li class=\"li1\">Co je hodnotn\u00fd obsah?<\/li>\r\n<li class=\"li1\">Pro\u010d je v\u00fd\u0161e budgetu p\u0159\u00edmo \u00fam\u011brn\u00e1 nudnosti brandu?<\/li>\r\n<\/ul>\r\n\r\n<p>&nbsp;<\/p>\r\n<p class=\"p1\">M\u00e1te-li rad\u0161i podcasty, poslechn\u011bte si d\u00edl na Spotify nebo na dal\u0161\u00edch dostupn\u00fdch platform\u00e1ch: <a href=\"https:\/\/podcasts.apple.com\/cz\/podcast\/martin-vym%25C4%259Btal-ekonomika-pozornosti\/id1531824284?i=1000605107529\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Apple Podcasts<\/span><\/a>, <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9ES1B3NHpuQQ\/episode\/ODlmY2NlMDItZjI4Yy00ZGI5LTg0OTctZTcyZTcyZTVkNTZj?sa=X&amp;ved=0CAgQuIEEahcKEwjAvIHik_T9AhUAAAAAHQAAAAAQLA\" target=\"_blank\" rel=\"noopener\">Google Podcasts<\/a> <span class=\"s1\">nebo <\/span><a href=\"https:\/\/jaknasite.simplecast.com\/episodes\/martin-vymetal-ekonomika-pozornosti\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Simplecast<\/span><\/a>.<\/p>\r\n<p class=\"p1\"><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0Gv7OHQAbdOMvfcDOLyKJt?utm_source=generator\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<h4 class=\"p1\"><span class=\"s1\"><span class=\"ui-provider gp b c d e f g h i&nbsp;j k&nbsp;l m n o&nbsp;p q r s&nbsp;t u&nbsp;v&nbsp;w x y z&nbsp;ab ac ae af ag ah ai aj ak\" dir=\"ltr\">O pozornosti u\u017e jsme mluvili a&nbsp;psali i&nbsp;jinde. I&nbsp;kdy\u017e trochu v&nbsp;jin\u00e9m kontextu. <\/span><\/span><a href=\"https:\/\/boomerang.agency\/blog\/jak-ziskat-dobrym-obsahem-vic-pozornosti-nez-kim-kardashian-v-bikinach\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Pamatujete?<\/span><\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>O tom si pokecal n\u00e1\u0161 Martin Vym\u011btal s&nbsp;lektorkou a&nbsp;odbornic\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b Eli\u0161kou Vyhn\u00e1nkovou v\u00a0jej\u00edm po\u0159adu Jak na s\u00edt\u011b. \u201eKdy\u017e zna\u010dka za\u010dne p\u0159em\u00fd\u0161let jako redaktor, dos\u00e1hne v&nbsp;dlouhodob\u00e9m horizontu hlub\u0161\u00ed pozornosti,\u201c padlo tak\u00e9 v&nbsp;rozhovoru. A&nbsp;z&nbsp;hlubok\u00e9 pozornosti se rod\u00ed opravdov\u00fd vztah publika ke zna\u010dce. Toho podle Martina doc\u00edl\u00edte atraktivn\u00edm a&nbsp;u\u017eite\u010dn\u00fdm obsahem. Jak na s\u00edt\u011b #39 &#8211; Martin [&hellip;]<\/p>\n","protected":false},"featured_media":3014,"menu_order":0,"template":"","serial":[],"class_list":["post-2973","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti? - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti? - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"O tom si pokecal n\u00e1\u0161 Martin Vym\u011btal s&nbsp;lektorkou a&nbsp;odbornic\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b Eli\u0161kou Vyhn\u00e1nkovou v\u00a0jej\u00edm po\u0159adu Jak na s\u00edt\u011b. \u201eKdy\u017e zna\u010dka za\u010dne p\u0159em\u00fd\u0161let jako redaktor, dos\u00e1hne v&nbsp;dlouhodob\u00e9m horizontu hlub\u0161\u00ed pozornosti,\u201c padlo tak\u00e9 v&nbsp;rozhovoru. A&nbsp;z&nbsp;hlubok\u00e9 pozornosti se rod\u00ed opravdov\u00fd vztah publika ke zna\u010dce. Toho podle Martina doc\u00edl\u00edte atraktivn\u00edm a&nbsp;u\u017eite\u010dn\u00fdm obsahem. Jak na s\u00edt\u011b #39 &#8211; Martin [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-05T07:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/03\/045-22-boom-blog-jak-na-site-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1807\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/\",\"name\":\"Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti? - Boomerang Communication\",\"isPartOf\":{\"@id\":\"https:\/\/boomerang.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/03\/045-22-boom-blog-jak-na-site-2.jpg\",\"datePublished\":\"2023-03-24T12:04:07+00:00\",\"dateModified\":\"2023-04-05T07:40:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/#primaryimage\",\"url\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/03\/045-22-boom-blog-jak-na-site-2.jpg\",\"contentUrl\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/03\/045-22-boom-blog-jak-na-site-2.jpg\",\"width\":1807,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/boomerang.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/boomerang.agency\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boomerang.agency\/en\/#website\",\"url\":\"https:\/\/boomerang.agency\/en\/\",\"name\":\"Boomerang Communication\",\"description\":\"Boomerang Communication - strategie, obsahov\u00fd marketing a reklama\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boomerang.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti? - Boomerang Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boomerang.agency\/en\/blog\/jak-delat-hodnotny-obsah-v-ekonomice-pozornosti\/","og_locale":"en_US","og_type":"article","og_title":"Jak d\u011blat hodnotn\u00fd obsah v ekonomice pozornosti? - Boomerang Communication","og_description":"O tom si pokecal n\u00e1\u0161 Martin Vym\u011btal s&nbsp;lektorkou a&nbsp;odbornic\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b Eli\u0161kou Vyhn\u00e1nkovou v\u00a0jej\u00edm po\u0159adu Jak na s\u00edt\u011b. \u201eKdy\u017e zna\u010dka za\u010dne p\u0159em\u00fd\u0161let jako redaktor, dos\u00e1hne v&nbsp;dlouhodob\u00e9m horizontu hlub\u0161\u00ed pozornosti,\u201c padlo tak\u00e9 v&nbsp;rozhovoru. 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