{"id":2704,"date":"2023-02-05T19:58:06","date_gmt":"2023-02-05T17:58:06","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=2704"},"modified":"2023-06-12T10:32:25","modified_gmt":"2023-06-12T08:32:25","slug":"prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/","title":{"rendered":"P\u0159\u00edm\u00e1 \u0159e\u010d d\u00e1v\u00e1 textu \u017eivot. \u0160koda na ni rezignovat jen proto, \u017ee si nejste jist\u00ed v psan\u00ed uvozovek"},"content":{"rendered":"

P\u0159\u00edm\u00e1 \u0159e\u010d um\u00ed do textu vn\u00e9st \u017eivot a akci. Co\u017e je ve sv\u011bt\u011b, kde bojujeme o ka\u017edou vte\u0159inu pozornosti sv\u00fdch z\u00e1kazn\u00edk\u016f<\/span><\/a>, rozhodn\u011b plus. Tak\u017ee zaho\u010fte obavy a pus\u0165te se do citov\u00e1n\u00ed.<\/strong><\/p>\r\n

D\u00edky na\u0161emu sum\u00e1\u0159i se vyhnete nejnotori\u010dt\u011bj\u0161\u00edm chyb\u00e1m, se ct\u00ed vybrusl\u00edte ze z\u00e1ke\u0159n\u00fdch situac\u00ed a poperte se s ka\u017edou lap\u00e1li\u00ed. A dozv\u00edte se tak\u00e9, jak uvozovky posledn\u00ed dobou zapleveluj\u00ed texty i jak se takov\u00e9mu \u201erelativizov\u00e1n\u00ed\u201c vyhnout. Stejn\u011b jako v jin\u00fdch d\u00edlech seri\u00e1lu si rozhodn\u011b neklademe za c\u00edl postihnout celou problematiku, to r\u00e1di p\u0159enech\u00e1me t\u0159eba \u00dastavu pro jazyk \u010desk\u00fd<\/span>.<\/p>\r\n\r\n

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Kopy \u2013 seri\u00e1l na ka\u017edou gramatickou i stylistickou t\u00edse\u0148<\/h2>\r\nSkrze na\u0161e editorsk\u00e9 ok\u00e9nko m\u016f\u017eete nahl\u00e9dnout fachman\u016fm slova pod ruce. M\u00e1me \u0159e\u0161en\u00ed na \u010d\u00e1rkovou nejistotu<\/span><\/a><\/u>, jazykov\u00e1 dilemata<\/span><\/a><\/u> a porad\u00edme i s lec\u010d\u00edms dal\u0161\u00edm<\/span><\/a><\/u>.<\/span><\/div>\r\n<\/div>\r\n

 <\/p>\r\n

Vybrat ty spr\u00e1vn\u00e9 nen\u00ed t\u011b\u017ek\u00e9<\/h2>\r\n

\u010ce\u0161tina toti\u017e ofici\u00e1ln\u011b zn\u00e1 jenom t\u0159i typy uvozovek. U n\u00e1s se u\u017e\u00edvaj\u00ed uvozovky dvojit\u00e9<\/strong> (\u201eA\u201c), jednoduch\u00e9<\/strong> (\u201aA\u2018) a\u00a0bo\u010dn\u00ed<\/strong>\u00a0(\u00bbA\u00ab). Na posledn\u00ed dva druhy ale dojde a\u017e tehdy, kdy\u017e budete cht\u00edt do p\u0159\u00edm\u00e9 \u0159e\u010di vno\u0159it jinou citaci \u010di nads\u00e1zku. Ov\u0161em ty prvn\u00ed zm\u00edn\u011bn\u00e9 jsou mantra. A maj\u00ed tak\u00e9 p\u0159esn\u011b dan\u00fd tvar \u2013 9966. Nejde je napsat jako dv\u011b \u010d\u00e1rky nebo p\u0159ehl\u00e1sku (,,A\u00a8), v \u010desk\u00e9m kontextu se tak\u00e9 pova\u017euje za chybu pou\u017e\u00edvat americkou verzi (\u201cA\u201d). Ke spr\u00e1vn\u00e9mu psan\u00ed uvozovek bude pot\u0159eba zn\u00e1t kl\u00e1vesovou zkratku.<\/p>\r\n\r\n

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Dvojit\u00e9 uvozovky<\/span><\/h2>\r\n Windows <\/span> \u00a0 <\/span> <\/span>\r\n
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    • lev\u00e1 uvozovka (99) \u2013 alt + 0132,\u00a0 <\/span><\/li>\r\n
    • prav\u00e1 uvozovka (66) \u2013 alt + 0147. <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n macOS <\/span> \u00a0 <\/span> <\/span>\r\n
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        • lev\u00e1 uvozovka \u2013 alt + shift + N <\/span><\/li>\r\n
        • prav\u00e1 uvozovka \u2013 alt + shift + H <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n

          Jednoduch\u00e9 uvozovky <\/span><\/h2>\r\n Windows <\/span> \u00a0 <\/span> <\/span>\r\n
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            • lev\u00e1 uvozovka \u2013 alt + 0130, <\/span><\/li>\r\n
            • prav\u00e1 uvozovka \u2013 alt + 0145. <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n macOS <\/span> \u00a0 <\/span> <\/span>\r\n
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                • lev\u00e1 uvozovka \u2013 alt + N, <\/span><\/li>\r\n
                • prav\u00e1 uvozovka \u2013 alt + H. <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n

                  Bo\u010dn\u00ed uvozovky <\/span><\/h2>\r\n Windows <\/span> \u00a0 <\/span> <\/span>\r\n
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                    • lev\u00e1 uvozovka \u2013 alt + 0187, <\/span><\/li>\r\n
                    • prav\u00e1 uvozovka \u2013 alt + 0171. <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n macOS <\/span> \u00a0 <\/span> <\/span>\r\n
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                        • lev\u00e1 uvozovka \u2013 alt + shift + 0, <\/span><\/li>\r\n
                        • prav\u00e1 uvozovka \u2013 alt + shift + 9.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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                          N\u011bkter\u00e9 interpunk\u010dn\u00ed jistoty <\/span><\/h2>\r\n S mezerami je to celkem jednoduch\u00e9. Nepat\u0159\u00ed mezi uvozen\u00fd text a uvozovku, ale mezi zbytek v\u011bty a uvozovku. T\u0159eba takhle: <\/span> \u00a0 <\/span> <\/span>\r\n
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                            • \u201eDeadline je z\u00edtra,\u201c \u0159ekla mi projek\u0165a\u010dka m\u00edrn\u011b. <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n S \u010d\u00e1rkami a te\u010dkami je to trochu slo\u017eit\u011bj\u0161\u00ed, ale tak\u00e9 se na to d\u00e1 vyzr\u00e1t. V z\u00e1sad\u011b jsou t\u0159i situace, s nimi\u017e se m\u016f\u017eete potkat. Uvozujete-li samostatnou celou v\u011btu, interpunk\u010dn\u00ed znam\u00e9nko pat\u0159\u00ed p\u0159ed uvozovku. <\/span> \u00a0 <\/span> <\/span>\r\n
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                                • \u201eNa meeting se p\u0159ipojil pozd\u011b.\u201c <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n Pokud se s p\u0159\u00edmou \u0159e\u010d\u00ed poj\u00ed i uvozovac\u00ed v\u011bta, je to podobn\u00e9. Znam\u00e9nko i v tomhle p\u0159\u00edpad\u011b pat\u0159\u00ed p\u0159ed uvozovku, zbytek v\u011bty m\u016f\u017eeme nav\u00e1zat, jak jsme zvykl\u00ed. <\/span> \u00a0 <\/span> <\/span>\r\n
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                                    • \u201eTuhle metriku do KPI’s ur\u010dit\u011b zahrneme,\u201c \u0159ekl n\u00e1m klient nad\u0161en\u011b na sch\u016fzce. <\/span><\/li>\r\n
                                    • Kolega s nad\u0161en\u00edm komentoval ob\u011bdov\u00e9 menu \u201eSma\u017e\u00e1k i rajsk\u00e1 \u2013 dneska je to Sofiina volba.\u201c <\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n Jestli ale uvozujete jen \u010d\u00e1st v\u011bty, term\u00edn, slovo nebo ust\u00e1len\u00e9 slovn\u00ed spojen\u00ed, m\u00e1 uvozovka p\u0159ed interpunk\u010dn\u00edm znam\u00e9nkem p\u0159ednost. <\/span> \u00a0 <\/span> <\/span>\r\n
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                                        • I v agentu\u0159e plat\u00ed, \u017ee \u201ejak se do lesa vol\u00e1, tak se z lesa oz\u00fdv\u00e1\u201c. <\/span><\/li>\r\n
                                        • Dneska m\u011bl Pavel asi \u201en\u011bco na pr\u00e1ci\u201c, tak\u017ee nemohl dorazit do pr\u00e1ce.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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                                          A nen\u00ed jich m\u00e1lo, Antone Pavlovi\u010di?<\/h3>\r\n

                                          Nen\u00ed! Uvozovek je v \u010desk\u00e9m medi\u00e1ln\u00edm a reklamn\u00edm prostoru tolik, \u017ee se d\u00e1 mluvit o epidemii. Ale zdaleka ne v\u0161echny jsou pou\u017eit\u00e9 spr\u00e1vn\u011b. Proto je dobr\u00e9 \u0159\u00eddit se zlat\u00fdm pravidlem \u201edvakr\u00e1t m\u011b\u0159 a jednou uvozuj\u201c. Ohrani\u010dovat a t\u00edm i relativizovat nemus\u00edte ka\u017ed\u00fd n\u00e1zev p\u00edsn\u011b, ka\u017edou nads\u00e1zku a ironii nebo ka\u017ed\u00fd ciz\u00ed term\u00edn.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

                                          P\u0159\u00edm\u00e1 \u0159e\u010d um\u00ed do textu vn\u00e9st \u017eivot a akci. Co\u017e je ve sv\u011bt\u011b, kde bojujeme o ka\u017edou vte\u0159inu pozornosti sv\u00fdch z\u00e1kazn\u00edk\u016f, rozhodn\u011b plus. Tak\u017ee zaho\u010fte obavy a pus\u0165te se do citov\u00e1n\u00ed. D\u00edky na\u0161emu sum\u00e1\u0159i se vyhnete nejnotori\u010dt\u011bj\u0161\u00edm chyb\u00e1m, se ct\u00ed vybrusl\u00edte ze z\u00e1ke\u0159n\u00fdch situac\u00ed a poperte se s ka\u017edou lap\u00e1li\u00ed. A dozv\u00edte se tak\u00e9, jak uvozovky posledn\u00ed dobou zapleveluj\u00ed texty i jak […]<\/p>\n","protected":false},"featured_media":2705,"menu_order":0,"template":"","serial":[23],"class_list":["post-2704","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","serial-kopy"],"acf":[],"yoast_head":"\nP\u0159\u00edm\u00e1 \u0159e\u010d d\u00e1v\u00e1 textu \u017eivot. \u0160koda na ni rezignovat jen proto, \u017ee si nejste jist\u00ed v psan\u00ed uvozovek - Boomerang Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edm\u00e1 \u0159e\u010d d\u00e1v\u00e1 textu \u017eivot. \u0160koda na ni rezignovat jen proto, \u017ee si nejste jist\u00ed v psan\u00ed uvozovek - Boomerang Communication\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00edm\u00e1 \u0159e\u010d um\u00ed do textu vn\u00e9st \u017eivot a akci. Co\u017e je ve sv\u011bt\u011b, kde bojujeme o ka\u017edou vte\u0159inu pozornosti sv\u00fdch z\u00e1kazn\u00edk\u016f, rozhodn\u011b plus. Tak\u017ee zaho\u010fte obavy a pus\u0165te se do citov\u00e1n\u00ed. D\u00edky na\u0161emu sum\u00e1\u0159i se vyhnete nejnotori\u010dt\u011bj\u0161\u00edm chyb\u00e1m, se ct\u00ed vybrusl\u00edte ze z\u00e1ke\u0159n\u00fdch situac\u00ed a poperte se s ka\u017edou lap\u00e1li\u00ed. 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Co\u017e je ve sv\u011bt\u011b, kde bojujeme o ka\u017edou vte\u0159inu pozornosti sv\u00fdch z\u00e1kazn\u00edk\u016f, rozhodn\u011b plus. Tak\u017ee zaho\u010fte obavy a pus\u0165te se do citov\u00e1n\u00ed. D\u00edky na\u0161emu sum\u00e1\u0159i se vyhnete nejnotori\u010dt\u011bj\u0161\u00edm chyb\u00e1m, se ct\u00ed vybrusl\u00edte ze z\u00e1ke\u0159n\u00fdch situac\u00ed a poperte se s ka\u017edou lap\u00e1li\u00ed. A dozv\u00edte se tak\u00e9, jak uvozovky posledn\u00ed dobou zapleveluj\u00ed texty i jak […]","og_url":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/","og_site_name":"Boomerang Communication","article_modified_time":"2023-06-12T08:32:25+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/02\/01-web-clanky-copy-dil-5.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/","url":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/","name":"P\u0159\u00edm\u00e1 \u0159e\u010d d\u00e1v\u00e1 textu \u017eivot. \u0160koda na ni rezignovat jen proto, \u017ee si nejste jist\u00ed v psan\u00ed uvozovek - Boomerang Communication","isPartOf":{"@id":"https:\/\/boomerang.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/#primaryimage"},"image":{"@id":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/#primaryimage"},"thumbnailUrl":"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/02\/01-web-clanky-copy-dil-5.jpg","datePublished":"2023-02-05T17:58:06+00:00","dateModified":"2023-06-12T08:32:25+00:00","breadcrumb":{"@id":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/#primaryimage","url":"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/02\/01-web-clanky-copy-dil-5.jpg","contentUrl":"https:\/\/boomerang.agency\/wp-content\/uploads\/2023\/02\/01-web-clanky-copy-dil-5.jpg","width":1800,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/boomerang.agency\/en\/blog\/prima-rec-dava-textu-zivot-skoda-na-ni-rezignovat-jen-proto-ze-si-nejste-jisti-v-psani-uvozovek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/boomerang.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/boomerang.agency\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"P\u0159\u00edm\u00e1 \u0159e\u010d d\u00e1v\u00e1 textu \u017eivot. \u0160koda na ni rezignovat jen proto, \u017ee si nejste jist\u00ed v psan\u00ed uvozovek"}]},{"@type":"WebSite","@id":"https:\/\/boomerang.agency\/en\/#website","url":"https:\/\/boomerang.agency\/en\/","name":"Boomerang Communication","description":"Boomerang Communication - strategie, obsahov\u00fd marketing a reklama","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boomerang.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article\/2704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article"}],"about":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/types\/blog_article"}],"version-history":[{"count":86,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article\/2704\/revisions"}],"predecessor-version":[{"id":2936,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article\/2704\/revisions\/2936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/media\/2705"}],"wp:attachment":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/media?parent=2704"}],"wp:term":[{"taxonomy":"serial","embeddable":true,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/serial?post=2704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}