{"id":2441,"date":"2022-08-31T12:00:46","date_gmt":"2022-08-31T10:00:46","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=2441"},"modified":"2024-12-05T13:16:27","modified_gmt":"2024-12-05T11:16:27","slug":"vem-si-to-na-hrb-s-radegastem-a-velbloudy-do-horkeho-boje-o-vodu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/vem-si-to-na-hrb-s-radegastem-a-velbloudy-do-horkeho-boje-o-vodu\/","title":{"rendered":"Vem si to na hrb. S Radegastem a\u00a0velbloudy do ho\u0159k\u00e9ho boje o\u00a0vodu"},"content":{"rendered":"\r\n

Sucho. Ho\u0159k\u00fd term\u00edn sklo\u0148ovan\u00fd \u010d\u00edm d\u00e1l \u010dast\u011bji. Hladiny podzemn\u00edch vod klesaj\u00ed a v dlouh\u00fdch dnech bez sr\u00e1\u017eek ztr\u00e1c\u00ed p\u016fda schopnost absorbovat de\u0161\u0165ovou vodu, tak\u017ee p\u0159i p\u0159eh\u00e1\u0148k\u00e1ch odte\u010de a zmiz\u00ed z krajiny. M\u00e1lokdo by cht\u011bl, aby se \u010desk\u00e9 luhy a h\u00e1je prom\u011bnily na pou\u0161\u0165 a z pejska\u0159\u016f se stali velbloud\u00e1\u0159i.\u00a0<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n

O tom, jak je d\u016fle\u017eit\u00e9 o vodu v krajin\u011b bojovat, v\u00ed i n\u00e1\u0161 klient pivovar Radegast, pro kter\u00fd jsme letos u\u017e t\u0159et\u00edm rokem chystali kampa\u0148 na t\u00e9ma \u00faspora a zachov\u00e1n\u00ed vody v krajin\u011b. \u00a0<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

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Krajina n\u00e1m nen\u00ed ukraden\u00e1<\/h2>\r\n\r\n\r\n\r\n

Zaj\u00edm\u00e1 v\u00e1s, pro\u010d si t\u00e9ma vody vybral pr\u00e1v\u011b Radegast? D\u016fvod\u016f je n\u011bkolik. V domovsk\u00e9m pivovaru v No\u0161ovic\u00edch u\u017e v\u00edce jak 14 let pracuj\u00ed na sn\u00ed\u017een\u00ed spot\u0159eby vody p\u0159i va\u0159en\u00ed piva. A za tu dobu se jim povedlo sn\u00ed\u017eit spot\u0159ebu o v\u00edce ne\u017e 40 %. Na jeden p\u016fllitr piva spot\u0159ebuj\u00ed pouze 1,205 l vody, oproti pr\u016fm\u011brn\u00fdm 1,5 a\u017e 2 litr\u016fm v jin\u00fdch pivovarech. Spr\u00e1vn\u011b ho\u0159k\u00fd pivovar tak pat\u0159\u00ed mezi sv\u011btovou \u0161pi\u010dku v \u00faspo\u0159e vody p\u0159i va\u0159en\u00ed piva. Vedle \u00faspory vody v pivovaru podporuje Radegast tak\u00e9 \u0159adu region\u00e1ln\u00edch projekt\u016f, t\u00fdkaj\u00edc\u00edch se p\u00e9\u010de o krajinu a zadr\u017eov\u00e1ni vody v n\u00ed.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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V leto\u0161n\u00ed kampani, kter\u00e1 nese slogan Vezmi si na hrb boj o vodu, pracujeme s velbloudy. Ty jsme si vybrali, proto\u017ee dokonale symbolizuj\u00ed sucho a pou\u0161t\u011b, ve kter\u00e9 se s trochou nads\u00e1zky m\u016f\u017ee na\u0161e republika prom\u011bnit, pokud se ka\u017ed\u00fd z n\u00e1s do boje o vodu nezapoj\u00ed.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Proto jsme v r\u00e1mci Sv\u011btov\u00e9ho dne boje proti suchu a roz\u0161i\u0159ov\u00e1n\u00ed pou\u0161t\u00ed 17. \u010dervna vyzvali lidi, aby si vzali na hrb boj o vodu. U\u017e den p\u0159ed t\u00edm, ve \u010dtvrtek, se v ulic\u00edch Prahy a Ostravy proch\u00e1zeli velbloudi, kte\u0159\u00ed m\u011bli p\u0159ed Radegastovnami na problematiku \u0161et\u0159en\u00ed vody a jej\u00edho zadr\u017eov\u00e1n\u00ed v krajin\u011b upozornit. Ostatn\u011b pracovat pro Radegast je n\u011bkdy p\u011bkn\u00e1 divo\u010dina. Do spot\u016f u\u017e jsme obsadili vlka i medv\u011bda.\u00a0<\/span><\/p>\r\n\r\n

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Fanou\u0161ci se mohli do prvn\u00ed \u010d\u00e1sti kampan\u011b zapojit na str\u00e1nce radegast.cz\/bojovodu<\/a> a po dobu deseti dn\u00ed tam nahr\u00e1vat \u00fa\u010dtenky s n\u00e1kupem piva Radegast. Za ka\u017edou vlo\u017eenou \u00fa\u010dtenku pivovar Radegast po\u0159\u00eddil zavla\u017eovac\u00ed vak ke strom\u016fm do nejsu\u0161\u0161\u00edch m\u00edst \u010cesk\u00e9 republiky.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Kampa\u0148 pokra\u010dovala dal\u0161\u00ed f\u00e1z\u00ed, ve kter\u00e9 b\u011bhem cel\u00e9ho l\u00e9ta mohli fanou\u0161ci p\u0159ijmout n\u011bkterou z dal\u0161\u00edch v\u00fdzev \u2013 nap\u0159\u00edklad utahovat kohoutky, neholit se nebo vyl\u00edt kbel\u00edk vody do p\u0159\u00edrody.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Do kampan\u011b se zapojili tak\u00e9 influence\u0159i, kte\u0159\u00ed p\u0159ij\u00edmali v\u00fdzvy dle sv\u00e9ho vlastn\u00edho uv\u00e1\u017een\u00ed a sd\u00edleli jejich pln\u011bn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Mezi zapojen\u00fdmi influencery jsou nap\u0159\u00edklad moder\u00e1to\u0159i Tom\u00e1\u0161 Z\u00e1st\u011bra<\/span><\/a>, Petr \u0158\u00edbal<\/span><\/a> a Ondra Urban nebo yotube\u0159i Stejk<\/span><\/a> a Veve<\/span><\/a> ze Survivoru.\u00a0<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Sucho. Ho\u0159k\u00fd term\u00edn sklo\u0148ovan\u00fd \u010d\u00edm d\u00e1l \u010dast\u011bji. Hladiny podzemn\u00edch vod klesaj\u00ed a v dlouh\u00fdch dnech bez sr\u00e1\u017eek ztr\u00e1c\u00ed p\u016fda schopnost absorbovat de\u0161\u0165ovou vodu, tak\u017ee p\u0159i p\u0159eh\u00e1\u0148k\u00e1ch odte\u010de a zmiz\u00ed z krajiny. M\u00e1lokdo by cht\u011bl, aby se \u010desk\u00e9 luhy a h\u00e1je prom\u011bnily na pou\u0161\u0165 a z pejska\u0159\u016f se stali velbloud\u00e1\u0159i.\u00a0 O tom, jak je d\u016fle\u017eit\u00e9 o vodu v krajin\u011b bojovat, v\u00ed i n\u00e1\u0161 klient pivovar Radegast, […]<\/p>\n","protected":false},"featured_media":2442,"menu_order":0,"template":"","serial":[],"class_list":["post-2441","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nVem si to na hrb. 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