{"id":2309,"date":"2022-06-17T11:10:06","date_gmt":"2022-06-17T09:10:06","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=2309"},"modified":"2023-06-12T10:34:34","modified_gmt":"2023-06-12T08:34:34","slug":"male-ale-efektni-hacky-ktere-ctenare-ujisti-ze-vite-o-cem-pisete","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/male-ale-efektni-hacky-ktere-ctenare-ujisti-ze-vite-o-cem-pisete\/","title":{"rendered":"Mal\u00e9, ale efektn\u00ed. Hacky, kter\u00e9 \u010dten\u00e1\u0159e ujist\u00ed, \u017ee v\u00edte, o \u010dem p\u00ed\u0161ete"},"content":{"rendered":"

P\u0159edstavujeme v\u00e1m Kopy \u2013 obsahov\u00fd seri\u00e1l, kter\u00fd nahraje va\u0161im text\u016fm na sme\u010d. Bude to nap\u00ednav\u00e1 j\u00edzda po nejzaj\u00edmav\u011bj\u0161\u00edch z\u00e1kout\u00edch \u010de\u0161tiny, copywritingu a marketingu. Po t\u00e9hle k\u00fa\u0159e bude m\u00edt va\u0161e psan\u00ed \u0161vih a s\u00edlu prod\u00e1vat.<\/strong><\/p>\r\n

Nasa\u010fte sv\u00e9mu copy la\u0165ku je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e se pust\u00edte do psan\u00ed. Va\u0161e texty m\u016f\u017eou vypadat profi, i kdy\u017e t\u0159eba nejste kovan\u00fd copywriter, novin\u00e1\u0159 nebo propagaci sv\u00e9ho podnik\u00e1n\u00ed d\u011bl\u00e1te na koleni. Tady je p\u00e1r zaru\u010den\u00fdch editorsk\u00fdch rad do za\u010d\u00e1tku. Sta\u010d\u00ed si nastavit n\u011bkolik jednoduch\u00fdch pravidel t\u0159eba ohledn\u011b psan\u00ed \u010d\u00edslovek nebo uvozovek. A m\u00e1me pro v\u00e1s i jednoduch\u00fd tip, jak se nav\u017edy zbavit rozpak\u016f z mn\u011b a m\u011b.<\/p>\r\n

Textov\u00fdchovn\u00e1 jednota<\/h2>\r\n

Zachovat si styl je n\u011bkdy opravdov\u00e1 fu\u0161ka. M\u00e1me pro v\u00e1s dobrou zpr\u00e1vu. S texty to jde mnohem sn\u00e1z ne\u017e s lidmi ve t\u0159i r\u00e1no v baru. Po pravopisn\u00e9 a stylistick\u00e9 str\u00e1nce soudr\u017en\u00e9 texty dok\u00e1\u017eou s d\u016fv\u011bryhodnost\u00ed va\u0161eho po\u010d\u00edn\u00e1n\u00ed opravdu zacvi\u010dit. Schv\u00e1ln\u011b se pod\u00edvejte, jak jsou na tom ve va\u0161em psan\u00ed t\u0159eba \u010d\u00edslovky. P\u00ed\u0161ete je v\u017edycky stejn\u011b?<\/p>\r\n

Pokud jde o souvisl\u00fd text, jsou \u010d\u00edslovky ve valn\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f ru\u0161iv\u00fd element. Ty do des\u00edtky se proto doporu\u010duje rad\u0161i opisovat slovy. Tolik m\u00edsta nav\u00edc u\u017e nezaberou. V\u00fdjimkou je text, kter\u00fd na \u010d\u00edslech stoj\u00ed. N\u011bkte\u0159\u00ed edito\u0159i dokonce p\u00ed\u0161ou \u010d\u00edsla slovy, dokud nejsou trojm\u00edstn\u00e1. A pokud v textu st\u0159\u00edl\u00edte i vysok\u00fdmi numery, zva\u017ete, jestli nepsat slovy alespo\u0148 tis\u00edce \u2013 356 tis\u00edc se \u010dte l\u00e9pe ne\u017e pln\u00e1 \u010d\u00edslovka.\u00a0<\/span><\/p>\r\n

\u017de za \u0159adovou \u010d\u00edslovku pat\u0159\u00ed te\u010dka, v\u00e1s asi nevyvede z m\u00edry. Ale pozor na patvary typu 60-ti. Naopak s klidn\u00fdm srdcem m\u016f\u017eete m\u00edt 90letou babi\u010dku, ta bude v textu v bezpe\u010d\u00ed. A kdy\u017e dojde na procenta, m\u016f\u017eete je tak\u00e9 opisovat slovy, p\u0159\u00edpadn\u011b pou\u017e\u00edt znak %. Pokud chcete 100% (stoprocentn\u00ed) \u00fasp\u011bch, zapome\u0148te na mezeru. P\u0159idejte ji, kdy\u017e pot\u0159ebujete 100 % (sto procent) \u00fasp\u011bchu.\u00a0<\/span><\/p>\r\n

Kulhav\u00e9 copy pozn\u00e1te tak\u00e9 podle toho, \u017ee pou\u017e\u00edv\u00e1 spojovn\u00edk (-) tam, kde m\u00e1 b\u00fdt poml\u010dka (\u2013). Spojovn\u00edk v \u010de\u0161tin\u011b pou\u017eijete jen z\u0159\u00eddka a nepat\u0159\u00ed p\u0159ed n\u011bj ani za n\u011bj mezery. Oproti tomu poml\u010dkou snadno odd\u011bl\u00edte t\u0159eba vyj\u00e1d\u0159en\u00ed rozsahu nebo vztahu \u2013 mezery v jej\u00edm p\u0159\u00edpad\u011b pat\u0159\u00ed na ob\u011b strany. A kdy\u017e mluv\u00edme o jednot\u011b, nesm\u00edme zapomenout ani na uvozovky. Brzy o nich vyjde samostatn\u00e1 kapitola, ale do t\u00e9 doby alespo\u0148 takhle: \u201e\u201c nebo modern\u011bj\u0161\u00ed “”. Poka\u017ed\u00e9 ale stejn\u011b a nikdy jejich kombinace.\u00a0<\/span><\/p>\r\n\r\n

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Gramatick\u00fd doping<\/span><\/h2>\r\nZapome\u0148te na po\u010d\u00edt\u00e1n\u00ed p\u00e1d\u016f a dal\u0161\u00ed moudra ze \u0161koly. Je to vlastn\u011b docela jednoduch\u00e9:<\/span> \u00a0 <\/span> <\/span>\r\n
    \r\n
  • \r\n
      \r\n
    • jde tam m\u00edsto m\u011b vrazit slovo tebe<\/strong>? pat\u0159\u00ed tam m\u011b<\/strong><\/span><\/li>\r\n
    • pasuje tam m\u00edsto mn\u011b slovo tob\u011b<\/strong>? pat\u0159\u00ed tam mn\u011b <\/strong><\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

      P\u0159edstavujeme v\u00e1m Kopy \u2013 obsahov\u00fd seri\u00e1l, kter\u00fd nahraje va\u0161im text\u016fm na sme\u010d. Bude to nap\u00ednav\u00e1 j\u00edzda po nejzaj\u00edmav\u011bj\u0161\u00edch z\u00e1kout\u00edch \u010de\u0161tiny, copywritingu a marketingu. Po t\u00e9hle k\u00fa\u0159e bude m\u00edt va\u0161e psan\u00ed \u0161vih a s\u00edlu prod\u00e1vat. Nasa\u010fte sv\u00e9mu copy la\u0165ku je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e se pust\u00edte do psan\u00ed. Va\u0161e texty m\u016f\u017eou vypadat profi, i kdy\u017e t\u0159eba nejste kovan\u00fd copywriter, novin\u00e1\u0159 […]<\/p>\n","protected":false},"featured_media":2311,"menu_order":0,"template":"","serial":[23],"class_list":["post-2309","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","serial-kopy"],"acf":[],"yoast_head":"\nMal\u00e9, ale efektn\u00ed. Hacky, kter\u00e9 \u010dten\u00e1\u0159e ujist\u00ed, \u017ee v\u00edte, o \u010dem p\u00ed\u0161ete - Boomerang Communication<\/title>\n<meta name=\"description\" content=\"Obsahov\u00fd seri\u00e1l Kopy nahraje va\u0161im text\u016fm na sme\u010d. Copywritersk\u00e9 rady, editorsk\u00e9 triky a pomoc na ka\u017edou gramatickou t\u00edse\u0148.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/male-ale-efektni-hacky-ktere-ctenare-ujisti-ze-vite-o-cem-pisete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mal\u00e9, ale efektn\u00ed. 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Copywritersk\u00e9 rady, editorsk\u00e9 triky a pomoc na ka\u017edou gramatickou t\u00edse\u0148.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/male-ale-efektni-hacky-ktere-ctenare-ujisti-ze-vite-o-cem-pisete\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-12T08:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2022\/06\/boom-web-clanky-jazyk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/male-ale-efektni-hacky-ktere-ctenare-ujisti-ze-vite-o-cem-pisete\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/male-ale-efektni-hacky-ktere-ctenare-ujisti-ze-vite-o-cem-pisete\/\",\"name\":\"Mal\u00e9, ale efektn\u00ed. 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