{"id":2247,"date":"2022-04-13T16:33:51","date_gmt":"2022-04-13T14:33:51","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=2247"},"modified":"2023-02-03T14:20:40","modified_gmt":"2023-02-03T12:20:40","slug":"budit-v-zime-medveda-jedine-na-nataceni-radegastu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/budit-v-zime-medveda-jedine-na-nataceni-radegastu\/","title":{"rendered":"Kdo se boj\u00ed, nesm\u00ed do lesa. Hlavn\u011b b\u011bhem nat\u00e1\u010den\u00ed Radegastu"},"content":{"rendered":"\r\n<p><strong>Kdo se boj\u00ed, nesm\u00ed do lesa. To plat\u00ed hlavn\u011b pro hrdinu na\u0161eho nov\u00e9ho spotu Radegast ROG IPA, stejn\u011b jako to platilo pro n\u00e1s v&nbsp;agentu\u0159e. Zad\u00e1n\u00ed klienta toti\u017e zn\u011blo: ud\u011blat kampa\u0148 plnou hojnosti a&nbsp;proslun\u011bnou paprsky letn\u00edho slunce. A&nbsp;to nen\u00ed v&nbsp;lednu \u017e\u00e1dn\u00fd med, ani kdy\u017e v\u00e1m hlavn\u00ed roli hraje medv\u011bd.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Jak\u00fd spot jsme vlastn\u011b po <a href=\"https:\/\/boomerang.agency\/blog\/kdyz-se-zamilujete-do-vlka\/\">konceptu Vlk <\/a>vymysleli? Horal, kter\u00e9ho skv\u011ble zahr\u00e1l Jan Grundman ze \u0160vandova divadla, zahl\u00e9dne uprost\u0159ed lesa medv\u011bd\u00ed past. Ne\u017e ji stihne zlikvidovat, objev\u00ed se medv\u011bd. M\u00edsto toho, aby hlavn\u00ed hrdina utekl, rozhodne se zachr\u00e1nit medv\u011bda hozen\u00edm kamene do pasti. No a&nbsp;pak u\u017e je \u010das na novou IPU od Radegastu. Cel\u00fd koncept jsme zpracovali podle insightu, \u017ee <strong>\u010d\u00edm v\u00edc p\u0159ek\u00e1\u017eek \u010dlov\u011bk p\u0159ekon\u00e1, t\u00edm v\u00edc je pak spokojen s\u00e1m se sebou<\/strong>. Horal tedy pom\u016f\u017ee nejen sob\u011b, ale i&nbsp;medv\u011bdovi. A&nbsp;to ho do budoucna pos\u00edl\u00ed v\u00edc, ne\u017e kdyby utekl.<\/p>\r\n\r\n\r\n\r\n<h2>Za\u010d\u00e1tek byl po\u0159\u00e1dn\u011b ho\u0159k\u00fd<\/h2>\r\n\r\n\r\n\r\n<p>Hned ze startu jsme zakusili ne\u010dekan\u00e9 p\u0159ek\u00e1\u017eky<a>. <\/a>Nejprve jsme narazili na sn\u00edh, kter\u00fd za\u010dal padat prvn\u00ed den nat\u00e1\u010den\u00ed. Bylo ho tedy t\u0159eba ve spolupr\u00e1ci s\u00a0hasi\u010di rozpustit. Kdy\u017e se v\u0161ude zelenalo, nastoupil na plac medv\u011bd. M\u00edsto hereck\u00fdch v\u00fdkon\u016f se ale rozhodl poprat se s\u00a0jedn\u00edm ze strom\u016f. A&nbsp;pak z\u00edvnul, proto\u017ee v\u00a0lednu nejsou medv\u011bdi zrovna nejaktivn\u011bj\u0161\u00ed. <strong>Z\u00edv\u00e1n\u00ed byl ale z\u00e1b\u011br, kter\u00fd jsme ve spotu necht\u011bli.<\/strong> <strong>Pot\u0159ebovali jsme medv\u011bda, kter\u00fd zlostn\u011b cen\u00ed zuby.<\/strong> Nakonec se jeho chovateli na\u0161t\u011bst\u00ed poda\u0159ilo medv\u011bda na\u0161tvat a&nbsp;motivovat. Jak? P\u0159ekvapiv\u011b sladkou \u0161\u0165\u00e1vou.<\/p>\r\n\r\n\r\n\r\n<p>Dr\u017eitel n\u011bkolika \u010cesk\u00fdch lv\u016f, kameraman \u0160t\u011bp\u00e1n Ku\u010dera, tak mohl pustit kameru a&nbsp;spolu s&nbsp;re\u017eis\u00e9rem Jakubem Jir\u00e1skem ud\u011blat skv\u011blou reklamu, o&nbsp;kter\u00e9 senior brand mana\u017eer Radegastu Josef Jal\u016fvka prohl\u00e1sil: <strong>\u201a\u201aP\u0159esto\u017ee se reklama nat\u00e1\u010dela v&nbsp;lednu, poda\u0159ilo se n\u00e1m vytvo\u0159it vizu\u00e1ln\u011b atraktivn\u00ed spot, symbolizuj\u00edc\u00ed hojnost, kterou mohou z\u00e1kazn\u00edci o\u010dek\u00e1vat v&nbsp;chuti na\u0161\u00ed IPY.\u2018\u2018<\/strong><\/p>\r\n\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XAKxEfNT_cQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n<p>Za t\u00fdm Boomerangu na place vymrzli Robert Marek, Pavel Sobek a&nbsp;Marek Dziuba, celou digit\u00e1ln\u00ed kampa\u0148 si stihli b\u011bhem nat\u00e1\u010den\u00ed p\u0159edp\u0159ipravit Josef H\u00e1jek s&nbsp;Petrem Kollar\u010d\u00edkem.<\/p>\r\n<p>Shodou okolnost\u00ed se o&nbsp;p\u00e1r dn\u00ed pozd\u011bji objevila v&nbsp;m\u00e9di\u00edch zpr\u00e1va, \u017ee kdesi u&nbsp;Star\u00e9 Boleslavi zahl\u00e9dl mu\u017e medv\u011bda. Jestli to byl ten n\u00e1\u0161, kter\u00fd si \u0161el jen odsko\u010dit a&nbsp;prot\u00e1hnout se b\u011bhem cesty zp\u00e1tky do Ma\u010farska, nechce nikdo z&nbsp;t\u00fdmu ani chovatel komentovat.\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Kdo se boj\u00ed, nesm\u00ed do lesa. To plat\u00ed hlavn\u011b pro hrdinu na\u0161eho nov\u00e9ho spotu Radegast ROG IPA, stejn\u011b jako to platilo pro n\u00e1s v&nbsp;agentu\u0159e. Zad\u00e1n\u00ed klienta toti\u017e zn\u011blo: ud\u011blat kampa\u0148 plnou hojnosti a&nbsp;proslun\u011bnou paprsky letn\u00edho slunce. A&nbsp;to nen\u00ed v&nbsp;lednu \u017e\u00e1dn\u00fd med, ani kdy\u017e v\u00e1m hlavn\u00ed roli hraje medv\u011bd. Jak\u00fd spot jsme vlastn\u011b po konceptu Vlk [&hellip;]<\/p>\n","protected":false},"featured_media":2575,"menu_order":0,"template":"","serial":[],"class_list":["post-2247","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kdo se boj\u00ed, nesm\u00ed do lesa. Hlavn\u011b b\u011bhem nat\u00e1\u010den\u00ed Radegastu - Boomerang Communication<\/title>\n<meta name=\"description\" content=\"Kdo se boj\u00ed, nesm\u00ed do lesa. To plat\u00ed hlavn\u011b pro hrdinu na\u0161eho nov\u00e9ho spotu Radegast ROG IPA, stejn\u011b jako to platilo pro n\u00e1s v\u00a0agentu\u0159e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/budit-v-zime-medveda-jedine-na-nataceni-radegastu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdo se boj\u00ed, nesm\u00ed do lesa. Hlavn\u011b b\u011bhem nat\u00e1\u010den\u00ed Radegastu\" \/>\n<meta property=\"og:description\" content=\"Kdo se boj\u00ed, nesm\u00ed do lesa. To plat\u00ed hlavn\u011b pro hrdinu na\u0161eho nov\u00e9ho spotu Radegast ROG IPA, stejn\u011b jako to platilo pro n\u00e1s v\u00a0agentu\u0159e. 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