{"id":2179,"date":"2022-01-20T13:26:23","date_gmt":"2022-01-20T11:26:23","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=2179"},"modified":"2023-02-03T14:37:07","modified_gmt":"2023-02-03T12:37:07","slug":"jak-na-interni-komunikaci-zvolte-jednoduchy-srozumitelny-symbol","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/jak-na-interni-komunikaci-zvolte-jednoduchy-srozumitelny-symbol\/","title":{"rendered":"Jak na intern\u00ed komunikaci? Zvolte jednoduch\u00fd, srozumiteln\u00fd symbol"},"content":{"rendered":"\r\n

Intern\u00ed komunikace by m\u011bla vych\u00e1zet z va\u0161\u00ed firemn\u00ed identity. A ta mus\u00ed b\u00fdt lidem ve firm\u011b p\u0159edev\u0161\u00edm srozumiteln\u00e1.<\/strong><\/p>\r\n\r\n\r\n\r\n

Jsou klienti, pro kter\u00e9 je radost pracovat. Jedn\u00edm z takov\u00fdch je tradi\u010dn\u00ed firma OEZ, kter\u00e1 se ve spojen\u00ed se spole\u010dnost\u00ed Siemens specializuje na v\u00fdvoj n\u00edzkonap\u011b\u0165ov\u00fdch jisti\u010d\u016f. V roce 2021 jsme pro ni p\u0159epracovali manu\u00e1l intern\u00ed komunikace tak, aby vych\u00e1zel z hodnot obou firem a z\u00e1rove\u0148 byl jej\u00edm lidem bl\u00edzk\u00fd. C\u00edlem nebylo vytvo\u0159it korpor\u00e1tn\u00ed p\u0159\u00edru\u010dku, ale koncept, s n\u00edm\u017e se budou moct zam\u011bstnanci s\u017e\u00edt a kter\u00fd bude dr\u017eet pohromad\u011b.<\/strong><\/p>\r\n

Na za\u010d\u00e1tku jsme zasadili n\u00e1pad<\/span><\/h2>\r\n

Proto\u017ee pr\u00e1ce v OEZ zast\u0159e\u0161uje spoustu proces\u016f od samotn\u00e9ho v\u00fdvoje a\u017e po spokojenost z\u00e1kazn\u00edk\u016f, rozhodli jsme se ztv\u00e1rnit jej\u00ed identitu jako strom. <\/span>Ten symbolizuje neust\u00e1le se rozv\u00edjej\u00edc\u00ed prost\u0159ed\u00ed a p\u0159\u00edzniv\u00e9 horsk\u00e9 i lesn\u00ed klima cel\u00e9 firmy.<\/b><\/p>\r\n

\"\"Stejn\u011b jako strom i OEZ m\u00e1 kmen a ko\u0159eny, kter\u00e9 jsou pro jeho r\u016fst z\u00e1sadn\u00ed.<\/p>\r\n

Z jeho koruny pak vych\u00e1zej\u00ed tr\u030ci navza\u0301jem propojene\u0301 ve\u030ctve a ka\u017ed\u00e1 z nich m\u00e1 funkci jak samostatn\u011b, tak v r\u00e1mci celku. Prvn\u00ed symbolizuje speci\u00e1ln\u00ed procesy ve firm\u011b, druh\u00e1 inovaci a kvalitu produkt\u016f, t\u0159et\u00ed vize a nov\u00e9 n\u00e1pady, s nimi\u017e OEZ na trh neust\u00e1le p\u0159ich\u00e1z\u00ed.<\/span><\/p>\r\n\r\n\r\n\r\n

Ve chv\u00edli, kdy u\u017e m\u00e1te definovan\u00fd z\u00e1klad, v jak\u00e9m duchu chcete na zam\u011bstnance p\u016fsobit, za\u010dne se v\u00e1m intern\u00ed komunikace dopl\u0148ovat sama jako skl\u00e1da\u010dka.<\/blockquote>\r\n\r\n\r\n\r\n

Zelen\u00fd symbol n\u00e1m z\u00e1rove\u0148 dal z\u00e1kladn\u00ed stavebn\u00ed k\u00e1men pro kreativn\u00ed \u0159e\u0161en\u00ed dal\u0161\u00edch \u00fakol\u016f. Kdy\u017e jsme vym\u00fd\u0161leli d\u00e1rek, kter\u00fd by v OEZ mohli nad\u011blit zam\u011bstnanc\u016fm k firemn\u00edmu 80let\u00e9mu v\u00fdro\u010d\u00ed, vytvo\u0159ili jsme to, co z ka\u017ed\u00e9ho stromu p\u0159in\u00e1\u0161\u00ed lidem tu nejv\u011bt\u0161\u00ed radost \u2013 jeho plod.\u00a0 <\/span><\/p>\r\n

A tak p\u0159i\u0161la na sv\u011bt \u010dokol\u00e1dov\u00e1 hru\u0161ka<\/span><\/h2>\r\n

Mal\u00e1, designov\u00e1 a hlavn\u011b chutn\u00e1 hru\u0161ka byl origin\u00e1ln\u00ed n\u00e1pad, jak zam\u011bstnance obdarovat. <\/span>Z\u00e1rove\u0148 zafungovala jako dal\u0161\u00ed drobnost, kter\u00e1 p\u0159isp\u011bla k celistvosti konceptu stromu.<\/b> Mohli jsme tak zam\u011bstnanc\u016fm OEZ p\u0159in\u00e9st d\u016fle\u017eitou zpr\u00e1vu: jen d\u00edky nim m\u016f\u017ee firma r\u016fst, jen spole\u010dn\u00e1 pr\u00e1ce v\u0161ech p\u0159inese veden\u00ed i pod\u0159\u00edzen\u00fdm ovoce.<\/span><\/p>\r\n

\"\u010cokol\u00e1dov\u00e1<\/a><\/p>\r\n\r\n

\u201eStrom roste, vyv\u00edj\u00ed se a v jist\u00e9m okam\u017eiku z n\u011bj m\u016f\u017eete sklidit plody \u2013 v na\u0161em p\u0159\u00edpad\u011b \u010deskou hru\u0161ku. Koncept je funk\u010dn\u00ed i d\u00edky klientovi, kter\u00e9ho bav\u00ed a kter\u00fd ho s n\u00e1mi neust\u00e1le rozv\u00edj\u00ed.\u201c Lucie Kom\u00e1rov\u00e1, art director<\/cite><\/blockquote>\r\n\r\n

Zkuste to taky<\/span><\/h2>\r\n

Pokud p\u0159em\u00fd\u0161l\u00edte, jak by m\u011bla vypadat intern\u00ed komunikace va\u0161\u00ed firmy, <\/span>nezapome\u0148te, \u017ee mus\u00ed hlavn\u011b dr\u017eet pohromad\u011b<\/b>. Stejn\u011b jako u jak\u00e9koliv komunika\u010dn\u00ed strategie ani u intern\u00ed komunikace nem\u016f\u017eete st\u0159\u00edlet od boku \u2013 zbyte\u010dn\u011b si t\u00edm zkomplikujete pr\u00e1ci a va\u0161i zam\u011bstnanci budou akor\u00e1t zmaten\u00ed. Ze za\u010d\u00e1tku se zamyslete nad t\u00edm, jak firemn\u00ed identitu p\u0159ev\u00e9st do srozumiteln\u00e9ho, jednolit\u00e9ho konceptu. A pak u\u017e to p\u016fjde.<\/span><\/p>\r\n

<\/p>\r\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Intern\u00ed komunikace by m\u011bla vych\u00e1zet z va\u0161\u00ed firemn\u00ed identity. A ta mus\u00ed b\u00fdt lidem ve firm\u011b p\u0159edev\u0161\u00edm srozumiteln\u00e1. Jsou klienti, pro kter\u00e9 je radost pracovat. Jedn\u00edm z takov\u00fdch je tradi\u010dn\u00ed firma OEZ, kter\u00e1 se ve spojen\u00ed se spole\u010dnost\u00ed Siemens specializuje na v\u00fdvoj n\u00edzkonap\u011b\u0165ov\u00fdch jisti\u010d\u016f. V roce 2021 jsme pro ni p\u0159epracovali manu\u00e1l intern\u00ed komunikace tak, aby vych\u00e1zel z hodnot obou […]<\/p>\n","protected":false},"featured_media":2182,"menu_order":0,"template":"","serial":[],"class_list":["post-2179","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntern\u00ed komunikace OEZ | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"Intern\u00ed komunikace by m\u011bla vych\u00e1zet z va\u0161\u00ed firemn\u00ed identity. 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