{"id":2125,"date":"2021-12-10T12:27:14","date_gmt":"2021-12-10T10:27:14","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=2125"},"modified":"2024-07-29T13:59:58","modified_gmt":"2024-07-29T11:59:58","slug":"nuceny-vysek-z-marketingu-nesledujte-trendy-nebo-ztloustnete","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/nuceny-vysek-z-marketingu-nesledujte-trendy-nebo-ztloustnete\/","title":{"rendered":"Nucen\u00fd v\u00fdsek z marketingu: Nesledujte trendy, nebo ztloustnete"},"content":{"rendered":"\r\n<p><strong>Kdy\u017e se\u017eerete ka\u017edou novinku, bude v\u00e1m t\u011b\u017eko a&nbsp;nic u\u017eite\u010dn\u00e9ho neud\u011bl\u00e1te. \u0158\u00edk\u00e1 to n\u00e1\u0161 guru p\u0159es digit\u00e1ln\u00ed jatka Tony. A&nbsp;v\u00ed, o&nbsp;\u010dem mluv\u00ed. Stejn\u011b jako 19 dal\u0161\u00edch seniorn\u00edch \u0159\u00edzk\u016f z&nbsp;Boomerangu, kter\u00e9 jsme poprosili o&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00ed oborov\u00e9 recepty jejich \u017eivota. Pak jsme je na\u0159ezali do e-b\u016f\u010dku ke 20. narozenin\u00e1m Boomerangu a&nbsp;vy si na nich m\u016f\u017eete zadarmo pochutnat. Jenom bacha! Je to maso.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>V tomhle e-booku nedostanete bodov\u00fd n\u00e1vod, jak napsat \u010dupr post na Facebook, nato\u010dit video na TikTok nebo vymyslet mytickou Big Ideu. <strong>Dvacet profesion\u00e1l\u016f v\u00e1m ale \u0159ekne, co se jim v&nbsp;jejich praxi osv\u011bd\u010dilo a&nbsp;\u010d\u00edm se \u0159\u00edd\u00ed v\u00a0posledn\u00edch 20 letech. <\/strong>Od n\u00e1s tu nav\u00edc m\u00e1te jednu radu jako bonus: \u201eNe\u017eva\u0148te v\u00edc, ne\u017e je nutn\u00e9.\u201c Tak\u017ee dost \u0159e\u010d\u00ed, tady m\u00e1te dva kousky z&nbsp;e-booku jako n\u00e1vnadu a&nbsp;zbytek u\u017e si st\u00e1hn\u011bte sami:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Fantastick\u00fd obsah za nula pen\u011bz je blbost<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u201e<strong>Je to jednoduch\u00e9: komunikace je o&nbsp;pen\u011bz\u00edch.<\/strong> Mokr\u00e9 sny o&nbsp;tom, \u017ee dobrou kreativu a&nbsp;funguj\u00edc\u00ed projekt vybudujete vir\u00e1ln\u011b s&nbsp;n\u00edzk\u00fdmi n\u00e1klady, m\u016f\u017eou m\u00edt naivn\u00ed market\u00e9rsk\u00e1 d\u011bcka p\u0159ed span\u00edm. Ne profesion\u00e1l. Samoz\u0159ejm\u011b existuj\u00ed v\u00fdjimky, ale ty \u2013 jak zn\u00e1mo \u2013 potvrzuj\u00ed pravidlo. A&nbsp;\u010dasto jde sp\u00ed\u0161 o&nbsp;n\u00e1hody ne\u017e o&nbsp;know-how, kter\u00e9 by se dalo opakovat. Kdo chce b\u00fdt vid\u011bt, mus\u00ed m\u00edt naprosto unik\u00e1tn\u00ed a&nbsp;atraktivn\u00ed zpr\u00e1vu a&nbsp;tu m\u00e1 fakt m\u00e1lokter\u00e1 zna\u010dka. Anebo mus\u00ed za dosah sv\u00e9ho zna\u010dkov\u00e9ho monologu platit. Pen\u011bzi.\u201c Martin Vym\u011btal, nov\u00fd byznys<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Na v\u0161echno hezk\u00e9 se vyka\u0161lete<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u201e<strong>V dobr\u00e9m designu m\u00e1 v\u0161echno sv\u016fj d\u016fvod.<\/strong> Nic nen\u00ed jenom ozdoba. Pokud m\u00e1te n\u011bkde n\u011bco jenom proto, \u017ee \u201eje to hezk\u00e9\u201c, tak to vyho\u010fte a&nbsp;nechte tam rad\u0161i pr\u00e1zdn\u00e9 m\u00edsto. Bu\u010f ho n\u011bkdo vypln\u00ed n\u011b\u010d\u00edm u\u017eite\u010dn\u00fdm, nebo z\u016fstane pr\u00e1zdn\u00e9, co\u017e je obvykle stejn\u011b nejhez\u010d\u00ed. Ka\u017ed\u00fd prvek designu m\u00e1 plnit funkci, kterou dovedete pojmenovat a&nbsp;zd\u016fvodnit. \u010cistota je p\u016fl zdrav\u00ed a&nbsp;\u010dist\u00fd design cel\u00e1 kr\u00e1sa.\u201c Jakub Ka\u0161e, grafick\u00fd design\u00e9r<\/p>\r\n<p><strong>Chutnalo v\u00e1m? Dal\u0161\u00ed \u0161peky najdete ke sta\u017een\u00ed tady dole. Tepl\u00fd bufet, studen\u00fd bufet, raut otev\u0159en\u00fd pro ka\u017ed\u00e9ho. Tak nev\u00e1hejte!<\/strong><\/p>\r\n\r\n\r\n\r\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\" style=\"text-align: center;\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" style=\"width: 100%; height: 600px;\" data=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/12\/ebucek-od-boomerangu.pdf\" type=\"application\/pdf\" width=\"300\" height=\"150\" aria-label=\"Embed of Embed of eBu\u030ac\u030cek_od_Boomerangu..\"><\/object><a class=\"wp-block-file__button\" href=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/12\/ebucek-od-boomerangu.pdf\" download=\"\">St\u00e1hnout<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e se\u017eerete ka\u017edou novinku, bude v\u00e1m t\u011b\u017eko a&nbsp;nic u\u017eite\u010dn\u00e9ho neud\u011bl\u00e1te. \u0158\u00edk\u00e1 to n\u00e1\u0161 guru p\u0159es digit\u00e1ln\u00ed jatka Tony. A&nbsp;v\u00ed, o&nbsp;\u010dem mluv\u00ed. Stejn\u011b jako 19 dal\u0161\u00edch seniorn\u00edch \u0159\u00edzk\u016f z&nbsp;Boomerangu, kter\u00e9 jsme poprosili o&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00ed oborov\u00e9 recepty jejich \u017eivota. Pak jsme je na\u0159ezali do e-b\u016f\u010dku ke 20. narozenin\u00e1m Boomerangu a&nbsp;vy si na nich m\u016f\u017eete zadarmo pochutnat. Jenom bacha! [&hellip;]<\/p>\n","protected":false},"featured_media":2139,"menu_order":0,"template":"","serial":[],"class_list":["post-2125","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nesledujte trendy marketingu. Pro\u010d? | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"P\u0159e\u010dt\u011bte si nejd\u016fle\u017eit\u011bj\u0161\u00ed oborov\u00e9 recepty. Na\u0159ezali jsme je do e-b\u016f\u010dku ke 20. narozenin\u00e1m Boomerangu. M\u016f\u017eete si pochutnat zadarmo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/nuceny-vysek-z-marketingu-nesledujte-trendy-nebo-ztloustnete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingov\u00fd e-b\u016f\u010dek: P\u0159in\u00e1\u0161\u00edme 20 \u0161pek\u016f z reklamn\u00ed praxe, kter\u00e9 v\u00e1m u\u0161et\u0159\u00ed nervy\" \/>\n<meta property=\"og:description\" content=\"Kdy\u017e se se\u017eerete ka\u017edou novinkou, bude v\u00e1m t\u011b\u017eko a nic u\u017eite\u010dn\u00e9ho neud\u011bl\u00e1te. \u0158\u00edk\u00e1 to n\u00e1\u0161 guru p\u0159es digit\u00e1ln\u00ed jatka Tony. A v\u00ed, o \u010dem mluv\u00ed. 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