{"id":2116,"date":"2021-11-24T13:32:27","date_gmt":"2021-11-24T11:32:27","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=2116"},"modified":"2024-07-29T13:59:06","modified_gmt":"2024-07-29T11:59:06","slug":"kdo-si-vzpomene-nenechte-firemni-historii-navzdycky-zmizet-2","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/kdo-si-vzpomene-nenechte-firemni-historii-navzdycky-zmizet-2\/","title":{"rendered":"Kdo si vzpomene? Nenechte firemn\u00ed historii nav\u017edycky zmizet"},"content":{"rendered":"

Mo\u017en\u00e1 je\u0161t\u011b m\u00e1te kolem sebe p\u00e1r veter\u00e1n\u016f, kte\u0159\u00ed pamatuj\u00ed za\u010d\u00e1tky va\u0161eho \u00fasp\u011bchu. T\u0159eba se n\u011bkde ve sk\u0159\u00edni v\u00e1l\u00ed CD s fotkami z prvn\u00edch teambuilding\u016f. Jste si ale jist\u00ed, \u017ee na nich n\u011bjak\u00e1 data po\u0159\u00e1d jsou? Co kdy\u017e je nejvy\u0161\u0161\u00ed \u010das kone\u010dn\u011b v\u0161echny ty vzpom\u00ednky srovnat a d\u00e1t jim \u0159\u00e1d? V\u011b\u0159te n\u00e1m, je to kr\u00e1sn\u00e1 pr\u00e1ce. A v\u00fdsledkem m\u016f\u017ee b\u00fdt t\u0159eba kronika.<\/b><\/p>\r\n

Historie firmy, kter\u00e1 se propsala do historie cel\u00e9 zem\u011b<\/span><\/h2>\r\n

Form\u00e1t kroniky se do portfolia propaga\u010dn\u00edch materi\u00e1l\u016f hod\u00ed nap\u0159\u00edklad spole\u010densky v\u00fdznamn\u00fdm subjekt\u016fm jako v p\u0159\u00edpad\u011b Metrostavu. Jejich publikace vytvo\u0159en\u00e1 k 50. v\u00fdro\u010d\u00ed m\u00e1 376 stran. Na jednotliv\u00fdch str\u00e1nk\u00e1ch najdete dobov\u00e9 fotografie v\u00fdznamn\u00fdch budov spolu s v\u00fdsti\u017en\u00fdm popisem. <\/span>\u201ePrvn\u00ed kapitoly kroniky se nap\u0159\u00edklad detailn\u011b v\u011bnuj\u00ed v\u00fdstavb\u011b pra\u017esk\u00e9ho metra. Kniha ale obsahuje i speci\u00e1ln\u00ed p\u0159\u00edlohy<\/b> jako nap\u0159\u00edklad firemn\u00ed strom \u017eivota nebo patenty, kter\u00e9 m\u00e1 spole\u010dnost zapsan\u00e9,\u201c dopl\u0148uje Ruda Kr\u00e1l, \u0161\u00e9feditor kroniky.<\/span><\/p>\r\n\r\n

\"Kronika\r\n
Detail kroniky Metrostav<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n
Jako p\u0159\u00edjemn\u00fd bonus se s kronikami daj\u00ed sb\u00edrat i r\u016fzn\u00e1 ocen\u011bn\u00ed. Kronika Metrostav letos zabodovala na Zlat\u00e9m st\u0159edn\u00edku. Um\u00edstila se hned ve dvou kategori\u00edch a py\u0161n\u00ed se zlatem i st\u0159\u00edbrem.<\/blockquote>\r\n\r\n

Kdy\u017e v\u00e1s z\u00e1kazn\u00edci miluj\u00ed, kronika va\u0161i pozici je\u0161t\u011b upevn\u00ed<\/span><\/h2>\r\n

Vlastn\u00ed historie nen\u00ed n\u011bco, co si m\u016f\u017eete koupit. Pokud jste ale siln\u00e1 zna\u010dka a z\u00e1kazn\u00edci v\u00e1s miluj\u00ed, m\u016f\u017eete historii p\u0159edv\u00e9st sv\u011btu a upevnit tak svou pozici na trhu. Skv\u011bl\u00fdm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt <\/span>t\u0159\u00edsvazkov\u00e1 kronika spole\u010dnosti \u0160KODA AUTO<\/span><\/a>. Ocen\u00ed ji fanou\u0161ci zna\u010dky, je v\u00edtan\u00fdm zdrojem informac\u00ed pro publicisty a motoristick\u00e9 novin\u00e1\u0159e a pom\u00e1h\u00e1 budovat zna\u010dce renom\u00e9 na zahrani\u010dn\u00edch, siln\u011b konkuren\u010dn\u00edch trz\u00edch. D\u00edky sv\u00e9 126let\u00e9 tradici se toti\u017e mladoboleslavsk\u00e1 firma \u0159ad\u00ed do presti\u017en\u00edho klubu nejstar\u0161\u00edch automobilek sv\u011bta. <\/span>Za informa\u010dn\u011b nabitou a graficky citliv\u011b zpracovanou publikaci automobilka z\u00edskala presti\u017en\u00ed ocen\u011bn\u00ed Red Dot Award.<\/b> Dohromady m\u00e1 publikace 528 stran a unik\u00e1tn\u00edch 705 vyobrazen\u00ed.<\/span><\/p>\r\n\r\n

\"Kronika\r\n
T\u0159\u00edsvazkov\u00e1 kronika se py\u0161n\u00ed elegantn\u00edm grafick\u00fdm zpracov\u00e1n\u00edm.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n
\u201eV\u011bt\u0161inu historick\u00fdch v\u00fdpravn\u00fdch publikac\u00ed si prolistujete, pokoch\u00e1te se, d\u00e1te si je do knihovny a u\u017e je nikdy neotev\u0159ete. Do Kroniky \u0160KODA AUTO se za\u010dtete a budete se k n\u00ed vracet. Krom\u011b kr\u00e1sn\u00fdch dobov\u00fdch fotografi\u00ed \u0161pi\u010dkov\u00fdch model\u016f kol, motocykl\u016f a automobil\u016f ji toti\u017e zdob\u00ed dechberouc\u00ed p\u0159\u00edb\u011bhy lid\u00ed, kte\u0159\u00ed zasv\u011btili sv\u016fj \u017eivot technice a prom\u011bnili malou d\u00edlnu v nejv\u011bt\u0161\u00ed \u010deskou firmu a siln\u00e9ho glob\u00e1ln\u00edho hr\u00e1\u010de.\u201c Jind\u0159ich Nov\u00e1k, kreativn\u00ed \u0159editel Boomerangu<\/cite><\/blockquote>\r\n\r\n

Kdy\u017e va\u0161e historie obohacuje celou spole\u010dnost<\/span><\/h2>\r\n

Form\u00e1t kroniky se vyplat\u00ed i spole\u010densky v\u00fdznamn\u00fdm subjekt\u016fm. T\u0159eba jako \u010cesk\u00e9mu \u010derven\u00e9mu k\u0159\u00ed\u017ei. Jejich kronika s n\u00e1zvem Stolet\u00ed s \u010cerven\u00fdm k\u0159\u00ed\u017eem a podtitulem 100 let \u010ceskoslovensk\u00e9ho a \u010cesk\u00e9ho \u010derven\u00e9ho k\u0159\u00ed\u017ee \u010dten\u00e1\u0159\u016fm p\u0159in\u00e1\u0161\u00ed dosud nepublikovan\u00e1 fakta a historick\u00e9 souvislosti. <\/span>Krom\u011b poodhalen\u00ed toho, jak cel\u00e1 organizace funguje, a pouk\u00e1z\u00e1n\u00ed na jej\u00ed spole\u010densky nezastupiteln\u00e9 m\u00edsto, kronika \u010dten\u00e1\u0159\u016fm p\u0159edkl\u00e1d\u00e1 p\u0159esn\u00e9 historick\u00e9 \u00fadaje s d\u016frazem na informa\u010dn\u00ed hodnotu.<\/b><\/p>\r\n\r\n

\"Kronika\r\n
Nakoukn\u011bte do monografie Stolet\u00ed s \u010cerven\u00fdm k\u0159\u00ed\u017eem.<\/figcaption>\r\n<\/figure>\r\n\r\n

Kroniku \u010dten\u00e1\u0159 nevn\u00edm\u00e1 jako marketingov\u00fd n\u00e1stroj<\/span><\/h2>\r\n

Dobr\u00e1 kronika podpo\u0159\u00ed sebev\u011bdom\u00ed zna\u010dky. <\/span>Takov\u00e1 firemn\u00ed bible m\u016f\u017ee b\u00fdt skv\u011blou investic\u00ed, kter\u00e1 zna\u010dku chyt\u0159e a origin\u00e1ln\u011b pozvedne. <\/b>V\u011bt\u0161ina \u010dten\u00e1\u0159\u016f kroniku vn\u00edm\u00e1 jako knihu, nikoliv jako marketingov\u00fd n\u00e1stroj. A to je velk\u00e1 v\u00fdhoda oproti b\u011b\u017en\u00fdm firemn\u00edm bro\u017eurk\u00e1m, katalog\u016fm a podobn\u00fdm form\u00e1t\u016fm. \u201eP\u0159i volb\u011b vazby, pap\u00edru i vlastn\u00edho grafick\u00e9ho zpracov\u00e1n\u00ed jsme se u kronik posunuli od reklamn\u00edho stylu sp\u00ed\u0161 k tomu kni\u017en\u00edmu. Chceme majitel\u016fm kroniky poskytnout lep\u0161\u00ed \u010dten\u00e1\u0159sk\u00fd z\u00e1\u017eitek,\u201c \u0159\u00edk\u00e1 <\/span>grafick\u00fd design\u00e9r Jakub Ka\u0161e. I zpracov\u00e1n\u00edm se potvrzuje <\/span>exkluzivita dan\u00e9ho m\u00e9dia, kter\u00e9 si mohou dovolit jenom klienti s dostate\u010dn\u011b bohatou histori\u00ed, v\u011brnou z\u00e1kladnou fanou\u0161k\u016f nebo zna\u010dky s n\u00e1le\u017eitou presti\u017e\u00ed<\/b>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Mo\u017en\u00e1 je\u0161t\u011b m\u00e1te kolem sebe p\u00e1r veter\u00e1n\u016f, kte\u0159\u00ed pamatuj\u00ed za\u010d\u00e1tky va\u0161eho \u00fasp\u011bchu. T\u0159eba se n\u011bkde ve sk\u0159\u00edni v\u00e1l\u00ed CD s fotkami z prvn\u00edch teambuilding\u016f. Jste si ale jist\u00ed, \u017ee na nich n\u011bjak\u00e1 data po\u0159\u00e1d jsou? Co kdy\u017e je nejvy\u0161\u0161\u00ed \u010das kone\u010dn\u011b v\u0161echny ty vzpom\u00ednky srovnat a d\u00e1t jim \u0159\u00e1d? V\u011b\u0159te n\u00e1m, je to kr\u00e1sn\u00e1 pr\u00e1ce. A v\u00fdsledkem m\u016f\u017ee b\u00fdt […]<\/p>\n","protected":false},"featured_media":2099,"menu_order":0,"template":"","serial":[],"class_list":["post-2116","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nKronika upevn\u00ed va\u0161i pozici na trhu | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"Je nejvy\u0161\u0161\u00ed \u010das srovnat v\u0161echny firemn\u00ed vzpom\u00ednky a d\u00e1t jim \u0159\u00e1d. V\u011b\u0159te n\u00e1m, je to kr\u00e1sn\u00e1 pr\u00e1ce. A v\u00fdsledkem m\u016f\u017ee b\u00fdt t\u0159eba kronika.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/kdo-si-vzpomene-nenechte-firemni-historii-navzdycky-zmizet-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nenechte firemn\u00ed historii nav\u017edycky zmizet. Kronika upevn\u00ed va\u0161i pozici na trhu\" \/>\n<meta property=\"og:description\" content=\"Je nejvy\u0161\u0161\u00ed \u010das srovnat v\u0161echny firemn\u00ed vzpom\u00ednky a d\u00e1t jim \u0159\u00e1d. V\u011b\u0159te n\u00e1m, je to kr\u00e1sn\u00e1 pr\u00e1ce. 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