{"id":1997,"date":"2021-08-24T15:32:08","date_gmt":"2021-08-24T13:32:08","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1997"},"modified":"2023-02-03T15:10:30","modified_gmt":"2023-02-03T13:10:30","slug":"potka-se-cech-slovak-madar-rumun-a-bulhar-co-maji-spolecneho","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/potka-se-cech-slovak-madar-rumun-a-bulhar-co-maji-spolecneho\/","title":{"rendered":"Potk\u00e1 se \u010cech, Slov\u00e1k, Ma\u010far, Rumun a Bulhar\u2026 Co maj\u00ed spole\u010dn\u00e9ho?"},"content":{"rendered":"\r\n<p><strong>M\u00e1lo se h\u00fdbou! A&nbsp;rozh\u00fdbat je i&nbsp;na soci\u00e1ln\u00edch s\u00edt\u00edch Sportisimo na \u010dty\u0159ech evropsk\u00fdch trz\u00edch, to byla jedna z&nbsp;nejv\u011bt\u0161\u00edch v\u00fdzev, kterou jsme dosud v&nbsp;Boomerangu \u0159e\u0161ili. V&nbsp;mnoha ohledech je pro n\u00e1s tento klient zlomov\u00fd.<\/strong><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Za prv\u00e9 je Sportisimo n\u00e1\u0161 prvn\u00ed \u010dist\u011b sportovn\u00ed brand, pro kter\u00fd od za\u010d\u00e1tku leto\u0161n\u00edho roku pracujeme. A&nbsp;druh\u00fd zlom je v&nbsp;jeho rozsahu, nov\u011b toti\u017e tak\u00e9 komunikujeme na soci\u00e1ln\u00edch s\u00edt\u00edch hned ve \u010dty\u0159ech zem\u00edch.<\/span><\/p>\r\n<h2 class=\"p1\"><span class=\"s1\">Strategick\u00e1 rozcvi\u010dka<\/span><\/h2>\r\n<p class=\"p1\"><span class=\"s1\">Ve strategick\u00e9m odd\u011blen\u00ed jsme zad\u00e1n\u00ed dlouho analyzovali, zpochyb\u0148ovali, obraceli naruby a&nbsp;hledali, co maj\u00ed tyto \u010dty\u0159i kl\u00ed\u010dov\u00e9 trhy spole\u010dn\u00e9ho. N\u00e1kupn\u00ed chov\u00e1n\u00ed se li\u0161\u00ed, tudy cesta nevedla. Uk\u00e1zal n\u00e1m ji a\u017e v\u00fdzkum Eurostatu, kter\u00fd analyzoval, jak se lid\u00e9 h\u00fdbou nap\u0159\u00ed\u010d zem\u011bmi Evropsk\u00e9 unie. <strong>V\u0161echny kl\u00ed\u010dov\u00e9 zem\u011b (\u010cesko, Slovensko, Ma\u010farsko, Rumunsko a&nbsp;Bulharsko) toti\u017e pat\u0159\u00ed mezi ty nejm\u00e9n\u011b aktivn\u00ed, a&nbsp;to p\u0159esto\u017ee jejich obyvatel\u00e9 jsou ochotn\u00ed za sportovn\u00ed vybaven\u00ed utr\u00e1cet.<\/strong> Jen \u010ce\u0161i za n\u011bj ro\u010dn\u011b nechaj\u00ed na 30&nbsp;miliard korun!<\/span><\/p>\r\n<p><a href=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/08\/sportisimo-vyzkum.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid wp-image-2009 size-full\" src=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/08\/sportisimo-vyzkum.png\" alt=\"V\u00fdzkum od Eurostatu\" width=\"635\" height=\"233\" srcset=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/08\/sportisimo-vyzkum.png 635w, https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/08\/sportisimo-vyzkum-300x110.png 300w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/a><\/p>\r\n<p class=\"p1\"><span class=\"s1\">A to bylo p\u0159esn\u011b ono! V\u0161echno do sebe najednou zapadlo. Mis\u00ed zna\u010dky Sportisimo je pom\u00e1hat lidem \u017e\u00edt v&nbsp;pohybu. A&nbsp;\u010ce\u0161i, Slov\u00e1ci, Ma\u010fa\u0159i, Rumuni i&nbsp;Bulha\u0159i by se asi i&nbsp;h\u00fdbat cht\u011bli, jen mo\u017en\u00e1 \u00fapln\u011b nev\u011bd\u00ed, jak na to. <\/span><\/p>\r\n<h2 class=\"p1\"><span class=\"s1\"><b> Trocha kreativn\u00ed motivace<\/b><\/span><\/h2>\r\n<p class=\"p1\"><span class=\"s1\">Ve filmu V\u00edt\u011bzov\u00e9 a&nbsp;pora\u017een\u00ed Al Pacino promlouv\u00e1 k&nbsp;t\u00fdmu p\u0159ed kl\u00ed\u010dov\u00fdm z\u00e1pasem sezony, kter\u00fd rozhodne o&nbsp;jejich budoucnosti. \u0158\u00edk\u00e1 v&nbsp;n\u011bm mimo jin\u00e9: \u201eTy kousky, kter\u00fd pot\u0159ebujeme, jsou v\u0161ude kolem n\u00e1s. Jsou v&nbsp;ka\u017ed\u00fd \u0161anci, ka\u017ed\u00fd minut\u011b, ka\u017ed\u00fd vte\u0159in\u011b. A&nbsp;my se o&nbsp;ka\u017ed\u00fd ten kousek porveme.\u201c Mo\u017en\u00e1 stoj\u00ed za to si ho cel\u00fd p\u0159ipomenout:<\/span><\/p>\r\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jXNGl2lNzAY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><strong> I&nbsp;my jsme si napsali podobnou motiva\u010dn\u00ed \u0159e\u010d.<\/strong> Porvat se o&nbsp;ka\u017ed\u00fd kousek lidsk\u00e9 pozornosti a&nbsp;v\u016fle k&nbsp;tomu za\u010d\u00edt se h\u00fdbat. Z\u00e1kazn\u00edky toti\u017e nechceme motivovat jenom k&nbsp;n\u00e1kupu sportovn\u00edho vybaven\u00ed, ale hlavn\u011b k&nbsp;tomu, aby ho aktivn\u011b pou\u017e\u00edvali. <\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">A jak se n\u00e1m to da\u0159\u00ed? Na to se m\u016f\u017eete pod\u00edvat t\u0159eba na <a href=\"https:\/\/www.facebook.com\/Sportisimo.cz\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Facebooku zna\u010dky<\/span><\/a>. Je n\u00e1m ct\u00ed, \u017ee si Sportisimo vybralo pr\u00e1v\u011b n\u00e1s, a&nbsp;v\u011b\u0159\u00edme, \u017ee se n\u00e1m t\u011bmi grafy poda\u0159\u00ed do budoucna aspo\u0148 trochu pohnout!<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1lo se h\u00fdbou! A&nbsp;rozh\u00fdbat je i&nbsp;na soci\u00e1ln\u00edch s\u00edt\u00edch Sportisimo na \u010dty\u0159ech evropsk\u00fdch trz\u00edch, to byla jedna z&nbsp;nejv\u011bt\u0161\u00edch v\u00fdzev, kterou jsme dosud v&nbsp;Boomerangu \u0159e\u0161ili. V&nbsp;mnoha ohledech je pro n\u00e1s tento klient zlomov\u00fd. Za prv\u00e9 je Sportisimo n\u00e1\u0161 prvn\u00ed \u010dist\u011b sportovn\u00ed brand, pro kter\u00fd od za\u010d\u00e1tku leto\u0161n\u00edho roku pracujeme. A&nbsp;druh\u00fd zlom je v&nbsp;jeho rozsahu, nov\u011b toti\u017e tak\u00e9 [&hellip;]<\/p>\n","protected":false},"featured_media":1998,"menu_order":0,"template":"","serial":[],"class_list":["post-1997","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soci\u00e1ln\u00ed s\u00edt\u011b Sportisimo pro 5 zem\u00ed | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"Rozh\u00fdbat na soci\u00e1ln\u00edch s\u00edt\u00edch Sportisimo p\u011bt evropsk\u00fdch zem\u00ed, to je dal\u0161\u00ed v\u00fdzva, kterou jsme v Boomerangu \u0159e\u0161ili. Prozrad\u00edme v\u00e1m jak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/potka-se-cech-slovak-madar-rumun-a-bulhar-co-maji-spolecneho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potk\u00e1 se \u010cech, Slov\u00e1k, Ma\u010far, Rumun a Bulhar\u2026 aneb Jak tvo\u0159\u00edme soci\u00e1ln\u00ed s\u00edt\u011b Sportisimo pro 5 zem\u00ed\" \/>\n<meta property=\"og:description\" content=\"Rozh\u00fdbat na soci\u00e1ln\u00edch s\u00edt\u00edch Sportisimo p\u011bt evropsk\u00fdch zem\u00ed, to je dal\u0161\u00ed v\u00fdzva, kterou jsme v Boomerangu \u0159e\u0161ili. 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