{"id":1989,"date":"2021-07-27T15:28:35","date_gmt":"2021-07-27T13:28:35","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1989"},"modified":"2023-02-13T17:49:45","modified_gmt":"2023-02-13T15:49:45","slug":"vase-cilovka-uz-na-facebooku-mozna-davno-neni-kde-vsude-ji-hledat","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/vase-cilovka-uz-na-facebooku-mozna-davno-neni-kde-vsude-ji-hledat\/","title":{"rendered":"Va\u0161e c\u00edlovka u\u017e na Facebooku mo\u017en\u00e1 d\u00e1vno nen\u00ed. Kde v\u0161ude ji hledat?"},"content":{"rendered":"<p><strong>Jste zna\u010dka? A&nbsp;m\u00e1te profil na Facebooku? Divili bychom se, kdyby ne. V\u011bt\u0161ina marketingov\u00fdch strategi\u00ed toti\u017e prav\u00ed, \u017ee nejlep\u0161\u00edm kan\u00e1lem pro odchyt z\u00e1kazn\u00edk\u016f je pr\u00e1v\u011b Facebook. Ta stejn\u00e1 s\u00ed\u0165 se ale posledn\u00ed roky pot\u00fdk\u00e1 s&nbsp;men\u0161\u00edm probl\u00e9mem: mlad\u00ed na ni p\u0159est\u00e1vaj\u00ed chodit. A&nbsp;n\u011bkte\u0159\u00ed u\u017eivatel\u00e9 se ti\u0161e p\u0159esouvaj\u00ed jinam, kde jim bude l\u00edp. P\u00e1r z&nbsp;nich je i&nbsp;va\u0161e c\u00edlovka.<\/strong><\/p>\r\n<p>Zat\u00edmco Clubhouse u\u017e si skoro nikdo nepamatuje, TikTok b\u011bhem pandemie pos\u00edlil. Jestli se ho Facebooku poda\u0159\u00ed p\u0159edehnat vykraden\u00fdm form\u00e1tem Reels, kter\u00fd b\u011b\u017e\u00ed na Instagramu, uvid\u00edme a\u017e v&nbsp;budoucnu. Jist\u00e9 ale je, \u017ee u&nbsp;generace Z\u00a0si zrovna nijak obstojn\u011b nevede. Podle agentury YPulse, kter\u00e1 se na pr\u016fzkumy t\u00fdkaj\u00edc\u00ed se generace Z&nbsp;specializuje, <a href=\"https:\/\/www.ypulse.com\/article\/2021\/04\/28\/the-first-social-platforms-gen-z-millennials-open-when-theyre-bored\/\" target=\"_blank\" rel=\"noopener\">je Facebook dokonce a\u017e na p\u00e1t\u00e9m m\u00edst\u011b<\/a> ze v\u0161ech soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 tihle u\u017eivatel\u00e9 denn\u011b otev\u00edraj\u00ed. P\u0159ed n\u00edm je TikTok, Instagram, YouTube a\u2026 po\u010dkejte si\u2026 Snapchat. Divn\u00e9, \u017ee?<\/p>\r\n<p>V \u010cesku se o&nbsp;TikToku zat\u00edm mluv\u00ed hlavn\u011b jako o&nbsp;soci\u00e1ln\u00ed s\u00edti, kter\u00e1 sv\u00fdm obsahem zobrazuje sp\u00ed\u0161 degradaci lidstva, ne\u017e aby p\u0159edstavovala v\u00fdkonn\u00fd komunika\u010dn\u00ed kan\u00e1l pro marketingovou strategii. Zapom\u00edn\u00e1 se ale na to, \u017ee stejn\u011b jako je tomu u&nbsp;ka\u017ed\u00e9 jin\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, i&nbsp;zde si v\u00e1s algoritmus okam\u017eit\u011b ocho\u010d\u00ed. Pokud si tedy st\u011b\u017eujete, \u017ee na TikToku ve feedu vid\u00edte pouze infantiln\u00ed obsah, a&nbsp;z\u00e1rove\u0148 tr\u00e1v\u00edte hodiny prohl\u00ed\u017een\u00edm vide\u00ed, ve kter\u00fdch Richard Kraj\u010do prd\u00ed do hrnce, je to jen va\u0161e chyba. <strong>TikTok toho um\u00ed nab\u00eddnout mnohem v\u00edc. Kdy\u017e mu d\u00e1te prostor.<\/strong><\/p>\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">M\u00e1te chu\u0165 na n\u011bkolikavte\u0159inovou p\u0159edn\u00e1\u0161ku o&nbsp;klasick\u00e9 literatu\u0159e? Nebo se snad chcete zdokonalit ve finan\u010dn\u00ed gramotnosti? Oboj\u00ed je tu mo\u017en\u00e9.<\/blockquote>\r\n\r\n<p>V Boomerangu p\u0159edsudky v\u016f\u010di nov\u00fdm s\u00edt\u00edm rozhodn\u011b nem\u00e1me. Pro Volkswagen jsme na ja\u0159e p\u0159ipravili kampa\u0148 k&nbsp;partnerstv\u00ed s&nbsp;UEFA, kter\u00e1 m\u011bla podpo\u0159it pov\u011bdom\u00ed o&nbsp;sout\u011b\u017ei #zazijeuro. Co jsme vymysleli? Prost\u011b jsme vytvo\u0159ili challenge a&nbsp;tu pak nechali v&nbsp;re\u017eii TikToker\u016f, kte\u0159\u00ed svoje publikum znaj\u00ed nejl\u00edp. Vyplatilo se. Videa s&nbsp;hashtagem #zazijeuro m\u011bla 350&nbsp;000 zobrazen\u00ed, videa s&nbsp;hashtagem #VolkswagenCZ pak 315&nbsp;000. Z\u00e1rove\u0148 dorazilo 80 sout\u011b\u017en\u00edch vide\u00ed od fanou\u0161k\u016f, co\u017e je na podobnou kampa\u0148 ohromuj\u00edc\u00ed po\u010det. To v\u0161echno za n\u011bkolikan\u00e1sobn\u011b ni\u017e\u0161\u00ed rozpo\u010det, ne\u017e kter\u00fd jsme pro kampa\u0148 pot\u0159ebovali na Instagramu.<\/p>\r\n<p><strong>Podobn\u00fd princip jsme si vyzkou\u0161eli i&nbsp;na Pinterestu.<\/strong> Kdy\u017e jsme pl\u00e1novali kampa\u0148 pro VELUX, jej\u00edm\u017e c\u00edlem bylo zas\u00e1hnout co nejv\u00edc architekt\u016f a&nbsp;interi\u00e9rov\u00fdch designer\u016f, do\u0161lo n\u00e1m, \u017ee p\u0159es Facebook cesta nevede. Dve\u0159e k&nbsp;srdc\u00edm na\u0161\u00ed c\u00edlovky n\u00e1s naopak \u010dekaly na s\u00edti, kter\u00e1 je pro ni mnohem p\u0159irozen\u011bj\u0161\u00ed a&nbsp;na kter\u00e9 si architekti a&nbsp;interi\u00e9rov\u00ed design\u00e9\u0159i aktivn\u011b hledaj\u00ed inspiraci nebo informace o&nbsp;nov\u00fdch trendech. Odhad byl spr\u00e1vn\u00fd \u2013 stejn\u011b jako na TikToku jsme i&nbsp;tady dos\u00e1hli daleko levn\u011bj\u0161\u00ed propagace, ne\u017e bychom dos\u00e1hli na Facebooku a&nbsp;Instagramu.<\/p>\r\n<p>Co z&nbsp;toho vypl\u00fdv\u00e1? <strong>Hlavn\u011b to, \u017ee pokud se ostatn\u00edm soci\u00e1ln\u00edm s\u00edt\u00edm br\u00e1n\u00edte, m\u011bli byste se zeptat sami sebe, jestli je naopak nepot\u0159ebujete.<\/strong> A&nbsp;\u010d\u00edm rychleji si to p\u0159izn\u00e1te, t\u00edm vy\u0161\u0161\u00ed \u0161anci m\u00e1te, \u017ee na dan\u00e9 s\u00edti usp\u011bjete d\u0159\u00edv ne\u017e konkurence.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jste zna\u010dka? A&nbsp;m\u00e1te profil na Facebooku? Divili bychom se, kdyby ne. V\u011bt\u0161ina marketingov\u00fdch strategi\u00ed toti\u017e prav\u00ed, \u017ee nejlep\u0161\u00edm kan\u00e1lem pro odchyt z\u00e1kazn\u00edk\u016f je pr\u00e1v\u011b Facebook. Ta stejn\u00e1 s\u00ed\u0165 se ale posledn\u00ed roky pot\u00fdk\u00e1 s&nbsp;men\u0161\u00edm probl\u00e9mem: mlad\u00ed na ni p\u0159est\u00e1vaj\u00ed chodit. A&nbsp;n\u011bkte\u0159\u00ed u\u017eivatel\u00e9 se ti\u0161e p\u0159esouvaj\u00ed jinam, kde jim bude l\u00edp. P\u00e1r z&nbsp;nich je i&nbsp;va\u0161e c\u00edlovka. [&hellip;]<\/p>\n","protected":false},"featured_media":1990,"menu_order":0,"template":"","serial":[],"class_list":["post-1989","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kdy\u017e va\u0161e c\u00edlovka na Facebooku nen\u00ed| BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"M\u00e1te firemn\u00ed profil na Facebooku? Divili bychom se, kdyby ne. 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