{"id":1983,"date":"2021-06-20T15:25:22","date_gmt":"2021-06-20T13:25:22","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1983"},"modified":"2023-02-13T17:55:26","modified_gmt":"2023-02-13T15:55:26","slug":"muzi-ztvrdnou-na-gauci-o-10-let-driv-nez-zeny-co-dalsiho-vime-z-boomlabu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/muzi-ztvrdnou-na-gauci-o-10-let-driv-nez-zeny-co-dalsiho-vime-z-boomlabu\/","title":{"rendered":"Mu\u017ei ztvrdnou na gau\u010di o 10 let d\u0159\u00edv ne\u017e \u017eeny. Co dal\u0161\u00edho v\u00edme z BoomLabu?"},"content":{"rendered":"\r\n<p><strong>BoomLab<\/strong><strong> je unik\u00e1tn\u00ed v\u00fdzkum, d\u00edky kter\u00e9mu se dostaneme pod k\u016f\u017ei libovoln\u00e9 c\u00edlov\u00e9 skupin\u011b v&nbsp;\u010cesku. Velk\u00fdm i&nbsp;men\u0161\u00edm firm\u00e1m u\u017e pomohl p\u0159esn\u011b zjistit, kde a&nbsp;jak maj\u00ed oslovit sv\u00e9 z\u00e1kazn\u00edky. D\u00edky BoomLabu m\u00e1me zmapovan\u00e9 postoje, z\u00e1jmy, \u017eivotn\u00ed styl i&nbsp;medi\u00e1ln\u00ed chov\u00e1n\u00ed mnoha r\u016fzn\u00fdch publik. No a&nbsp;jako bonus jsme zjistili spoustu perli\u010dek o&nbsp;cel\u00e9 \u010desk\u00e9 populaci. A&nbsp;proto\u017ee v\u00e1s m\u00e1me r\u00e1di, pod\u011bl\u00edme se. T\u0159eba o&nbsp;to, \u017ee&#8230;<\/strong><\/p>\r\n<ul>\r\n<li>87&nbsp;% lid\u00ed do 24 let v\u016fbec netu\u0161\u00ed, kdo to je Viktor Ko\u017een\u00fd. <strong>\u0160\u0165astn\u00e1 generace! <\/strong><\/li>\r\n<li><strong>Neila Armstronga<\/strong> znaj\u00ed v\u0161echny generace p\u0159ibli\u017en\u011b stejn\u011b \u2013 vzpomenou si na n\u011bj 4 z&nbsp;5 lid\u00ed.<\/li>\r\n<li>24&nbsp;% lid\u00ed <strong>v\u016fbec nechod\u00ed do divadla<\/strong> a&nbsp;na koncerty. Jako\u017ee nikdy.<\/li>\r\n<li>Lid\u00e9 nad 55 let hraj\u00ed PC hry mnohem \u010dast\u011bji ne\u017e ti o&nbsp;10 let mlad\u0161\u00ed. A&nbsp;\u017eeny v&nbsp;tomhle v\u011bku je hraj\u00ed \u010dast\u011bji ne\u017e mu\u017ei. Nem\u011bly by <strong>e-sporty zav\u00e9st veter\u00e1nsk\u00e9 kategorie<\/strong>?<\/li>\r\n<li>P\u016flka lid\u00ed se nijak moc nesna\u017e\u00ed j\u00edst zdrav\u011b. A&nbsp;t\u0159etina se p\u0159iznala, \u017ee neum\u00ed hospoda\u0159it s&nbsp;pen\u011bzi. Kdy\u017e najdete pr\u016fnik, <strong>m\u016f\u017eete prod\u00e1vat sma\u017een\u00e9 pneumatiky<\/strong> za mega!<\/li>\r\n<li>70&nbsp;% mlad\u00fdch dosp\u011bl\u00fdch do 24 let <strong>poslouch\u00e1 aspo\u0148 ob\u010das podcasty<\/strong>. (Doufejme, \u017ee ne jen Vyhonit \u010f\u00e1bla.)<\/li>\r\n<li>U mu\u017e\u016f za\u010d\u00edn\u00e1 sledov\u00e1n\u00ed sportu z&nbsp;gau\u010de p\u0159eva\u017eovat nad aktivn\u00edm sportov\u00e1n\u00edm kolem 45 let. <strong>U \u017een a\u017e o&nbsp;deset let pozd\u011bji<\/strong>.<\/li>\r\n<li>Na cest\u00e1ch vlakem proj\u00ed\u017ed\u00ed \u010dtvrtina lid\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. <strong>P\u011btina \u010dte tisk.<\/strong> M\u00e1lokdy to d\u011blaj\u00ed najednou.<\/li>\r\n<li>40&nbsp;% lid\u00ed si d\u00e1 aspo\u0148 ob\u010das cigaretu. <strong>Stejn\u00e9 procento lid\u00ed hraje hry na mobilu.<\/strong><\/li>\r\n<li>Skoro p\u016flka u\u017eivatel\u016f Facebooku si na n\u011bm aspo\u0148 <strong>ob\u010das hled\u00e1 pr\u00e1ci \u010di zak\u00e1zky.<\/strong><\/li>\r\n<li>Desetina lid\u00ed <strong>chod\u00ed do hospody n\u011bkolikr\u00e1t t\u00fddn\u011b<\/strong>. Tipn\u011bte si, kter\u00e9 pohlav\u00ed p\u0159eva\u017euje\u2026<\/li>\r\n<li><strong>Existuje jedin\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165<\/strong>, kterou maj\u00ed lid\u00e9 nad 55 let rad\u0161i ne\u017e mlad\u0161\u00ed generace. Je to\u2026 Pinterest!<\/li>\r\n<li>Za ekologick\u00e9 produkty si jsou ochotn\u00e9 p\u0159iplatit cca dv\u011b p\u011btiny populace. <strong>To u\u017e je docela slu\u0161n\u00fd trh,<\/strong> ne?<\/li>\r\n<\/ul>\r\n<p>Prozradili jsme jen p\u00e1r z&nbsp;des\u00edtek insight\u016f, co n\u00e1m p\u0159inesl <a href=\"https:\/\/boomlab.cz\/\" target=\"_blank\" rel=\"noopener\">BoomLab<\/a>. V\u0161echna jeho m\u011b\u0159en\u00ed dok\u00e1\u017eeme p\u0159ev\u00e9st na konkr\u00e9tn\u00ed c\u00edlovou skupinu, kterou chcete zn\u00e1t. Pod\u00edvejte se na uk\u00e1zkov\u00fd <a href=\"https:\/\/boomlab.cz\/BoomLab_report_jen_pro_vas.pdf\" target=\"_blank\" rel=\"noopener\">BoomLab report<\/a>. <strong>A pak si objednejte sv\u016fj vlastn\u00ed, na m\u00edru sv\u00e9mu publiku, na mailu <a href=\"mailto:martin.vymetal@boomerang.agency\">martin.vymetal@boomerang.agency<\/a>. T\u011b\u0161\u00edme se, co budeme analyzovat pro v\u00e1s!<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>BoomLab je unik\u00e1tn\u00ed v\u00fdzkum, d\u00edky kter\u00e9mu se dostaneme pod k\u016f\u017ei libovoln\u00e9 c\u00edlov\u00e9 skupin\u011b v&nbsp;\u010cesku. Velk\u00fdm i&nbsp;men\u0161\u00edm firm\u00e1m u\u017e pomohl p\u0159esn\u011b zjistit, kde a&nbsp;jak maj\u00ed oslovit sv\u00e9 z\u00e1kazn\u00edky. D\u00edky BoomLabu m\u00e1me zmapovan\u00e9 postoje, z\u00e1jmy, \u017eivotn\u00ed styl i&nbsp;medi\u00e1ln\u00ed chov\u00e1n\u00ed mnoha r\u016fzn\u00fdch publik. No a&nbsp;jako bonus jsme zjistili spoustu perli\u010dek o&nbsp;cel\u00e9 \u010desk\u00e9 populaci. A&nbsp;proto\u017ee v\u00e1s m\u00e1me r\u00e1di, pod\u011bl\u00edme [&hellip;]<\/p>\n","protected":false},"featured_media":1984,"menu_order":0,"template":"","serial":[],"class_list":["post-1983","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perli\u010dky z BoomLab v\u00fdzkumu | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"BoomLab v\u00fdzkum n\u00e1m pomohl zmapovat z\u00e1jmy, \u017eivotn\u00ed styl i medi\u00e1ln\u00ed chov\u00e1n\u00ed r\u016fzn\u00fdch publik. 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