{"id":1970,"date":"2021-02-26T15:21:03","date_gmt":"2021-02-26T13:21:03","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1970"},"modified":"2023-02-13T18:08:53","modified_gmt":"2023-02-13T16:08:53","slug":"jsou-vubec-v-reklame-srdcari","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/jsou-vubec-v-reklame-srdcari\/","title":{"rendered":"Jsou v\u016fbec v reklam\u011b srdca\u0159i?"},"content":{"rendered":"\r\n<p><strong>Zvenku je to jenom byznys. Texta\u0159i za pen\u00edze nap\u00ed\u0161ou objednan\u00e9 texty, grafici dostanou zaplaceno, kdy\u017e je hod\u00ed do designu, filma\u0159i nato\u010d\u00ed reklamu a&nbsp;vyd\u011blaj\u00ed si na to, aby pak mohli d\u011blat um\u011bn\u00ed. Agentury se \u017eiv\u00ed t\u00edm, \u017ee v\u0161echno zorganizuj\u00ed. M\u00e1 v\u016fbec tenhle vyle\u0161t\u011bn\u00fd sv\u011bt, kde v\u0161echno je v\u017edycky za n\u011bco, m\u00edsto pro lidi s&nbsp;velk\u00fdm srdcem?<\/strong><\/p>\r\n<p>Ano. I&nbsp;v&nbsp;reklam\u011b a&nbsp;marketingu srdca\u0159i jsou. Pozn\u00e1te je snadno. Po\u0159\u00e1d vym\u00fd\u0161lej\u00ed n\u011bco nov\u00e9ho. Navrhuj\u00ed vylep\u0161en\u00ed i&nbsp;tam, kde u\u017e jsou ostatn\u00ed spokojen\u00ed. V\u0161\u00edmaj\u00ed si v\u011bc\u00ed, kter\u00e9 ostatn\u00ed pominuli, proto\u017ee jim nep\u0159i\u0161ly d\u016fle\u017eit\u00e9.<\/p>\r\n<p>Pavel Matu\u0161ka, \u0159editel produkce u&nbsp;n\u00e1s v&nbsp;Boomerangu, je srdca\u0159-prototyp. Tisku rozum\u00ed l\u00edp ne\u017e mist\u0159i tiska\u0159i a&nbsp;data pos\u00edl\u00e1 do tisk\u00e1rny v\u017edycky perfektn\u011b \u2013 p\u0159esto chce pak obvykle b\u00fdt u&nbsp;rota\u010dky nebo ofsetu a&nbsp;na v\u0161echno do noci osobn\u011b dohl\u00e9dnout. V\u00e1\u017ee \u010dasopisy, ro\u010denky, bro\u017eury a&nbsp;v\u00fdro\u010dn\u00ed zpr\u00e1vy dvacet let \u2013 ale pro radost si ud\u011bl\u00e1 kurz ru\u010dn\u00ed kni\u017en\u00ed vazby. V&nbsp;ka\u017ed\u00e9m designu si v\u0161imne chyb, kter\u00e9 tam nikdo jin\u00fd nevid\u011bl. Pro ka\u017edou publikaci vymysl\u00ed f\u00f3r nav\u00edc \u2013 fosforov\u00fd obal, 3D z\u00e1lo\u017eku, zvl\u00e1\u0161tn\u00ed ra\u017ebu\u2026 cokoliv z&nbsp;nekone\u010dn\u00e9ho portfolia v\u011bc\u00ed, o&nbsp;kter\u00fdch jen on v\u00ed, \u017ee se daj\u00ed ud\u011blat. A&nbsp;beznad\u011bjn\u00fdch pr\u016f\u0161vih\u016f vy\u0159e\u0161il u\u017e s&nbsp;klidem v\u00edc, ne\u017e o&nbsp;kter\u00fdch jin\u00ed prof\u00edci jen sly\u0161eli vypr\u00e1v\u011bt.<\/p>\r\n<p><strong>M\u00e1me proto ohromnou radost, \u017ee Pavel letos dostal spolu s&nbsp;Martinou Hejdovou z&nbsp;McCannu Cenu Karla Duchka Srdca\u0159 \u010desk\u00e9 reklamy.<\/strong> V&nbsp;Boomerangu je srdca\u0159\u016f dost, ale Pavel je z&nbsp;nich nejv\u011bt\u0161\u00ed. Jeho pozice by se dala p\u0159irovnat k&nbsp;hokejov\u00e9mu brank\u00e1\u0159i, kter\u00fd jist\u00ed t\u00fdm tak skv\u011ble, \u017ee ka\u017ed\u00fd m\u016f\u017ee bez obav vyjet do \u00fatoku za pukem. V\u0161ichni v\u011bd\u00ed, \u017ee se na n\u011bj m\u016f\u017eou spolehnout, a&nbsp;tak na n\u011bm spousta v\u011bc\u00ed vis\u00ed. On je ale v\u017edycky udr\u017e\u00ed.<\/p>\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">D\u00edk, Pavle. Gratulujeme a&nbsp;t\u011b\u0161\u00edme se, a\u017e to zapijeme!<\/blockquote>\r\n","protected":false},"excerpt":{"rendered":"<p>Zvenku je to jenom byznys. Texta\u0159i za pen\u00edze nap\u00ed\u0161ou objednan\u00e9 texty, grafici dostanou zaplaceno, kdy\u017e je hod\u00ed do designu, filma\u0159i nato\u010d\u00ed reklamu a&nbsp;vyd\u011blaj\u00ed si na to, aby pak mohli d\u011blat um\u011bn\u00ed. Agentury se \u017eiv\u00ed t\u00edm, \u017ee v\u0161echno zorganizuj\u00ed. M\u00e1 v\u016fbec tenhle vyle\u0161t\u011bn\u00fd sv\u011bt, kde v\u0161echno je v\u017edycky za n\u011bco, m\u00edsto pro lidi s&nbsp;velk\u00fdm srdcem? Ano. [&hellip;]<\/p>\n","protected":false},"featured_media":1971,"menu_order":0,"template":"","serial":[],"class_list":["post-1970","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jsou v\u016fbec v reklam\u011b srdca\u0159i? | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"M\u00e1 v\u016fbec vyle\u0161t\u011bn\u00fd\u00a0sv\u011bt reklamy, kde v\u0161echno je v\u017edycky za n\u011bco, m\u00edsto pro lidi s velk\u00fdm srdcem? 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