{"id":1959,"date":"2021-01-11T15:11:43","date_gmt":"2021-01-11T13:11:43","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=1959"},"modified":"2023-02-13T18:13:10","modified_gmt":"2023-02-13T16:13:10","slug":"test-znate-svou-cilovku-opravdu-dobre-10-otazek-ktere-to-odhali","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/test-znate-svou-cilovku-opravdu-dobre-10-otazek-ktere-to-odhali\/","title":{"rendered":"Test: Zn\u00e1te svou c\u00edlovku opravdu dob\u0159e? 10 ot\u00e1zek, kter\u00e9 to odhal\u00ed"},"content":{"rendered":"\r\n

O personalizaci v marketingu se mluv\u00ed u\u017e n\u011bkolik let, ale p\u0159esto mnoho firem st\u00e1le p\u0159esn\u011b nev\u00ed, kdo vlastn\u011b jsou jejich z\u00e1kazn\u00edci. Jak jste na tom vy, zn\u00e1te svou c\u00edlovku? Pokud jste si stoprocentn\u011b jist\u00ed odpov\u011b\u010fmi na n\u00e1sleduj\u00edc\u00edch 10 ot\u00e1zek, tlesk\u00e1me v\u00e1m. Sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zn\u00e1te opravdu bravurn\u011b.<\/strong><\/p>\r\n

    \r\n
  1. Jak\u00e9 u va\u0161\u00ed c\u00edlovky p\u0159eva\u017euje pohlav\u00ed?<\/strong><\/li>\r\n
  2. Jak\u00e9ho je v\u011bku?<\/strong><\/li>\r\n
  3. O kter\u00fdch t\u00e9matech si va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci r\u00e1di \u010dtou cel\u00e9 \u010dl\u00e1nky a u kter\u00fdch jen p\u0159el\u00e9tnou titulky?<\/strong><\/li>\r\n
  4. Poslouch\u00e1 va\u0161e c\u00edlovka podcasty? Pokud ano, m\u00e1 rad\u0161i dlouh\u00e9 odborn\u00e9, kr\u00e1tk\u00e9 zpravodajsk\u00e9, nebo ty ur\u010den\u00e9 pro z\u00e1bavu?<\/strong><\/li>\r\n
  5. M\u00e1 rad\u0161i Facebook, nebo YouTube? A na \u010dem tr\u00e1v\u00ed v\u00edc \u010dasu?<\/strong><\/li>\r\n
  6. J\u00ed zdrav\u011b?<\/strong><\/li>\r\n
  7. Jsou jej\u00ed \u010dlenov\u00e9 r\u00e1di st\u0159edem pozornosti, nebo jsou sp\u00ed\u0161 ti\u0161\u0161\u00ed, p\u0159em\u00fd\u0161liv\u00e9 povahy?<\/strong><\/li>\r\n
  8. O kter\u00fdch osobnostech maj\u00ed nejv\u011bt\u0161\u00ed p\u0159ehled? Jsou to novin\u00e1\u0159i, hudebn\u00edci, pro-game\u0159i, sportovci, nebo v\u011bdci?<\/strong><\/li>\r\n
  9. Zaj\u00edmaj\u00ed se o \u010deskou a zahrani\u010dn\u00ed politiku v\u00edc, nebo m\u00ed\u0148 ne\u017e b\u011b\u017en\u00e1 populace?<\/strong><\/li>\r\n
  10. Vid\u00ed pozitivn\u011b svou budoucnost?<\/strong><\/li>\r\n<\/ol>\r\n

    Jestli v\u00e1m n\u011bkter\u00e9 ot\u00e1zky d\u011blaly trochu probl\u00e9m, nebo v\u00e1m odpov\u011bdi na n\u011b \u00fapln\u011b chyb\u00ed, m\u00e1me pro v\u00e1s jeden jednoduch\u00fd tip, jak to napravit. Ale a\u017e na konci \u010dl\u00e1nku. A pro\u010d byste vlastn\u011b v\u0161echny tyhle informace (a spoustu dal\u0161\u00edch) m\u011bli o sv\u00e9 c\u00edlovce zn\u00e1t? Inu, proto\u017ee se to zatracen\u011b hod\u00ed p\u0159i tvorb\u011b obsahov\u00e9 strategie:<\/span>\u00a0<\/p>\r\n

    1) <\/span>Dok\u00e1\u017eete tak rozkl\u00ed\u010dovat postoje, hodnoty i \u017eivotn\u00ed styl sv\u00e9 c\u00edlovky<\/strong>, tak\u017ee se v\u00e1m bude l\u00e9pe z\u00edsk\u00e1vat jej\u00ed pozornost i srdce.<\/span><\/p>\r\n

    2)<\/span> Ovl\u00e1d\u00e1te kan\u00e1ly a form\u00e1ty, kter\u00e9 c\u00edlovka s oblibou konzumuje<\/strong>. Neu\u010d\u00edte psa nov\u00fdm kousk\u016fm, prost\u011b mu d\u00e1v\u00e1te granule, kter\u00e9 u\u017e l\u00e9ta miluje.<\/span><\/p>\r\n

    3) Zn\u00e1te t\u00e9mata, o kter\u00e1 se m\u016f\u017eete ve firemn\u00ed komunikaci op\u0159\u00edt<\/strong>.<\/span><\/p>\r\n

    Vypad\u00e1 to jednodu\u0161e, ale rozd\u00edl mezi v\u011bd\u011bt a nev\u011bd\u011bt se po\u010d\u00edt\u00e1 v des\u00edtk\u00e1ch i stovk\u00e1ch tis\u00edc zisku nebo ztr\u00e1ty. Mo\u017en\u00e1 byste se divili, jakou roli hraje vzd\u011bl\u00e1n\u00ed v konzumaci medi\u00e1ln\u00edch obsah\u016f nebo kdo jsou v\u011bt\u0161\u00ed \u201ehr\u00e1\u010di\u201c na mobiln\u00edch telefonech, jestli dvac\u00e1tn\u00edci, nebo jejich prarodi\u010de.<\/span><\/p>\r\n

    Pokud m\u00e1te odpov\u011bdi na tyto a jim podobn\u00e9 ot\u00e1zky zalo\u017een\u00e9 na faktech a \u010d\u00edslech, nikoli na domn\u011bnk\u00e1ch a intuici, smek\u00e1me p\u0159ed v\u00e1mi klobouk.<\/strong> Asi v\u00edte, kudy b\u011b\u017e\u00ed zaj\u00edc.<\/span><\/p>\r\n

    A pokud ne, nic se ned\u011bje. Odpov\u011bdi pro va\u0161i c\u00edlovku existuj\u00ed a najdete je u n\u00e1s <\/span>v BoomLabu, kter\u00fd si snadno vyzkou\u0161\u00edte tady<\/span><\/a>. Pokud z n\u011bho budete cht\u00edt vyt\u00e1hnout obs\u00e1hl\u00fd report a data o sv\u00e9 c\u00edlovce, rovnou n\u00e1m pi\u0161te nebo volejte.<\/span><\/p>\r\n

    Mimochodem, jestli\u017ee u\u017e BoomLab zn\u00e1te… \u010cetli jste <\/span>5 d\u016fvod\u016f, pro\u010d na\u0161i M\u00ed\u0161u d\u011bsn\u011b bav\u00ed \u010d\u00edst datov\u00e9 reporty z BoomLabu<\/span><\/a>? Dozv\u00edte se tam, pro\u010d tenhle v\u00fdzkum na rozd\u00edl od jin\u00fdch nen\u00ed \u0161leh\u00e1n\u00ed marketingov\u00e9 p\u011bny, ale opravdu u\u017eite\u010dn\u00fd n\u00e1stroj. V\u017edy\u0165 v\u011bd\u011bt jen to, \u017ee 65 % va\u0161ich z\u00e1kazn\u00edk\u016f sj\u00ed\u017ed\u00ed stor\u00ed\u010dka na Facebooku, ale jen 34 % je samo vytv\u00e1\u0159\u00ed, se d\u00e1 efektivn\u011b vyu\u017e\u00edt.<\/span><\/p>\r\n

    A pokud s pozn\u00e1n\u00edm c\u00edlovky opravdu teprve za\u010d\u00edn\u00e1te, zkuste jeden z d\u00edl\u016f na\u0161eho podcastu <\/span>in_content: 6 cest, jak poznat c\u00edlovku a z bahna internetu vyt\u011b\u017eit diamanty<\/span><\/a>.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

    O personalizaci v marketingu se mluv\u00ed u\u017e n\u011bkolik let, ale p\u0159esto mnoho firem st\u00e1le p\u0159esn\u011b nev\u00ed, kdo vlastn\u011b jsou jejich z\u00e1kazn\u00edci. Jak jste na tom vy, zn\u00e1te svou c\u00edlovku? Pokud jste si stoprocentn\u011b jist\u00ed odpov\u011b\u010fmi na n\u00e1sleduj\u00edc\u00edch 10 ot\u00e1zek, tlesk\u00e1me v\u00e1m. Sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zn\u00e1te opravdu bravurn\u011b. Jak\u00e9 u va\u0161\u00ed c\u00edlovky p\u0159eva\u017euje pohlav\u00ed? Jak\u00e9ho je v\u011bku? O kter\u00fdch […]<\/p>\n","protected":false},"featured_media":1964,"menu_order":0,"template":"","serial":[],"class_list":["post-1959","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTest: Zn\u00e1te svou c\u00edlovku dob\u0159e? | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"Mnoho firem st\u00e1le p\u0159esn\u011b nev\u00ed, kdo jsou jejich z\u00e1kazn\u00edci. Jak jste na tom vy? Zkuste n\u00e1\u0161 test a odpov\u011bzte na n\u00e1sleduj\u00edc\u00edch 10 ot\u00e1zek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/test-znate-svou-cilovku-opravdu-dobre-10-otazek-ktere-to-odhali\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Test: Zn\u00e1te svou c\u00edlovku dob\u0159e? | BOOMERANG COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"Mnoho firem st\u00e1le p\u0159esn\u011b nev\u00ed, kdo jsou jejich z\u00e1kazn\u00edci. Jak jste na tom vy? 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