{"id":1940,"date":"2020-11-11T14:59:51","date_gmt":"2020-11-11T12:59:51","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1940"},"modified":"2023-03-13T15:56:31","modified_gmt":"2023-03-13T13:56:31","slug":"tipy-pro-zacinajici-copywritery-v-nove-knize","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/","title":{"rendered":"Na\u0161e tipy pro za\u010d\u00ednaj\u00edc\u00ed copywritery v nov\u00e9 knize"},"content":{"rendered":"\r\n<p><strong>V t\u011bchto dnech vych\u00e1z\u00ed v&nbsp;Albatrosu nov\u00e9 vyd\u00e1n\u00ed knihy <a href=\"https:\/\/www.albatrosmedia.cz\/tituly\/60215684\/copywriting\/\">Copywriting<\/a>, do kter\u00e9 jsme napsali n\u011bkolik kapitol o&nbsp;content marketingu. Odhalujeme v&nbsp;nich praktick\u00e9 triky z&nbsp;na\u0161eho know-how o&nbsp;tvorb\u011b obsahu \u2013 nejen z&nbsp;texta\u0159sk\u00e9ho hlediska. Tady jsou n\u011bkter\u00e9 z&nbsp;nich.<\/strong><\/p>\r\n<h2><b>\u010cten\u00e1\u0159sk\u00e9 pasti\u010dky<\/b><\/h2>\r\n<p><b>Tip Rudolfa Kr\u00e1le, \u0161\u00e9feditora firemn\u00edch \u010dasopis\u016f a&nbsp;novin:<\/b> <span style=\"font-weight: 400;\">K tomu, aby v\u00e1\u0161 text sd\u011blil to hlavn\u00ed a&nbsp;\u010dten\u00e1\u0159i se v&nbsp;n\u011bm dob\u0159e orientovali, pom\u00e1haj\u00ed \u010dten\u00e1\u0159sk\u00e9 pasti. Jedn\u00e1 se o&nbsp;grafick\u00e9 i&nbsp;textov\u00e9 prvky, kter\u00e9 p\u0159it\u00e1hnou pozornost a&nbsp;vyp\u00edchnou to podstatn\u00e9. <strong>Typicky jsou to t\u0159eba popisky k&nbsp;fotk\u00e1m, box\u00edky s&nbsp;krat\u0161\u00edmi texty nebo graficky zv\u00fdrazn\u011bn\u00e9 citace<\/strong>.<\/span><\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">K firemn\u00edm m\u00e9di\u00edm jsme s&nbsp;Rudolfem nato\u010dili cel\u00fd jeden d\u00edl podcastu. <a href=\"https:\/\/anchor.fm\/boomerang-communication\/episodes\/5-Print-je-u-zase-budoucnost--Firemn-asopis-me-bt-to-nejefektivnj--co-v-komunikaci-dlte-edktrv\/a-a241kh4\"><span style=\"font-weight: 400;\">Poslechn\u011bte si ho<\/span><\/a>:<\/blockquote>\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/boomerang-communication\/embed\/episodes\/5-Print-je-u-zase-budoucnost--Firemn-asopis-me-bt-to-nejefektivnj--co-v-komunikaci-dlte-edktrv\/a-a241kh4\" width=\"100%\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\r\n<h2><b>Jak na elektronickou verzi \u010dasopisu<\/b><\/h2>\r\n<p><b>Tip Ale\u0161e Duron\u011b, DTP oper\u00e1tora:<\/b> <span style=\"font-weight: 400;\">Pro publikaci cel\u00fdch \u010d\u00edsel magaz\u00edn\u016f v&nbsp;elektronick\u00e9 podob\u011b m\u016f\u017eete vyu\u017e\u00edt nap\u0159\u00edklad platformu Triobo, na kter\u00e9 u&nbsp;n\u00e1s vznik\u00e1 nap\u0159\u00edklad <\/span><a href=\"https:\/\/www.skodamobil.cz\/cz\"><span style=\"font-weight: 400;\">intern\u00ed magaz\u00edn \u0160KODA Mobil<\/span><\/a><span style=\"font-weight: 400;\">. V&nbsp;n\u00ed e-zin nejen sestav\u00edte a&nbsp;vizu\u00e1ln\u011b vylad\u00edte, ale <strong>z\u00e1rove\u0148 ho platfroma umo\u017en\u00ed dostat k&nbsp;co nejv\u00edc \u010dten\u00e1\u0159\u016fm<\/strong> v&nbsp;r\u016fzn\u00fdch form\u00e1tech a&nbsp;pro r\u016fzn\u00e1 za\u0159\u00edzen\u00ed.<\/span> <a href=\"https:\/\/www.boomerang.co.com\/wp-content\/uploads\/2020\/11\/misa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignright wp-image-1851 size-medium\" src=\"https:\/\/www.boomerang.co.com\/wp-content\/uploads\/2020\/11\/misa-225x300.jpg\" alt=\"M\u00ed\u0161a Rakov\u00e1\" width=\"225\" height=\"300\" \/><\/a><\/p>\r\n<h2><b>O \u010dem ps\u00e1t e-book<\/b><\/h2>\r\n<p><b>Tip M\u00ed\u0161i Rakov\u00e9, content strat\u00e9ga:<\/b> <span style=\"font-weight: 400;\">Vyberte siln\u00e9 a&nbsp;origin\u00e1ln\u00ed t\u00e9ma, o&nbsp;kter\u00e9m se va\u0161e c\u00edlovka bude cht\u00edt dozv\u011bd\u011bt v\u00edc. T\u00e9ma si m\u016f\u017eete dop\u0159edu otestovat t\u0159eba na blogu nebo soci\u00e1ln\u00edch s\u00edt\u00edch &#8211; z\u00e1jem v\u00e1m napov\u00ed, jestli m\u00e1 smysl se pou\u0161t\u011bt do v\u011bt\u0161\u00ed pr\u00e1ce. Opakuje se ve statistik\u00e1ch \u010dtenosti na webu n\u011bjak\u00e9 t\u00e9ma? <strong>Seskupte u\u017e vydan\u00e9 \u010dl\u00e1nky a&nbsp;jen je upravte do vhodn\u00e9 formy<\/strong> pro vyd\u00e1n\u00ed jako e-book.<\/span><\/p>\r\n<h2><b>Nepodce\u0148ujte seniory na Facebooku<\/b><\/h2>\r\n<p><b>Tip Ondry Luke\u0161e, analytika:<\/b> <span style=\"font-weight: 400;\">Mysl\u00edte si, \u017ee d\u0159\u00edv\u011bj\u0161\u00ed ro\u010dn\u00edky na soci\u00e1ln\u00edch s\u00edt\u00edch nechyt\u00edte? Mo\u017en\u00e1 se budete divit, ale zejm\u00e9na Facebook m\u016f\u017ee b\u00fdt velmi efektivn\u00ed kan\u00e1l pro osloven\u00ed star\u0161\u00ed generace. <strong>Podle na\u0161ich nejnov\u011bj\u0161\u00edch \u00fadaj\u016f z&nbsp;pr\u016fzkumu <\/strong><\/span><strong><a href=\"http:\/\/www.boomlab.cz\">BoomLab<\/a><\/strong><span style=\"font-weight: 400;\"> vyu\u017e\u00edv\u00e1 tuto s\u00ed\u0165 denn\u011b v\u00edce ne\u017e 54&nbsp;% lid\u00ed ve v\u011bku 55\u201365 let. \u017deny jsou je\u0161t\u011b aktivn\u011bj\u0161\u00ed, na Facebooku jsou asi dv\u011b t\u0159etiny seniorek.\u00a0<\/span> <span style=\"font-weight: 400;\">A je\u0161t\u011b jeden poznatek z&nbsp;praxe \u2013 tito lid\u00e9 jsou vd\u011b\u010dn\u011bj\u0161\u00ed publikum a&nbsp;na v\u00e1\u0161 obsah budou \u010dast\u011bji reagovat.<\/span><\/p>\r\n<h2><b>Ne\u0161et\u0159ete na kvalit\u011b Instagramu<\/b><\/h2>\r\n<p><b>Tip Tonyho Nguyena, content managera:<\/b> <span style=\"font-weight: 400;\">Dnes u\u017e m\u00e1 ka\u017ed\u00fd lep\u0161\u00ed smartphone kvalitn\u00ed fo\u0165\u00e1k a&nbsp;ka\u017ed\u00fd druh\u00fd je poloprofesion\u00e1ln\u00ed fotograf, nebo tomu minim\u00e1ln\u011b rozum\u00ed. Nem\u016f\u017eete si dovolit nem\u00edt perfektn\u00ed fotky. Hrajte si s&nbsp;vizu\u00e1ln\u00ed str\u00e1nkou post\u016f \u2013 v\u017eijte se do u\u017eivatele, kter\u00fd scrolluje a&nbsp;ka\u017ed\u00e9 fotce v\u011bnuje zlomek vte\u0159iny sv\u00e9 pozornosti. Najd\u011bte si koncept, kter\u00e9ho se dr\u017ete, followe\u0159i ocen\u00ed systemati\u010dnost. Nebojte se stories a&nbsp;zkuste vyu\u017e\u00edt v\u0161echny mo\u017enosti, kter\u00e9 stories nab\u00edzej\u00ed \u2013 kv\u00edzy, ankety, hlasov\u00e1n\u00ed, p\u0159id\u00e1n\u00ed hudby nebo hrav\u00e9 filtry. Nejzaj\u00edmav\u011bj\u0161\u00ed ucelen\u00e9 p\u0159\u00edb\u011bhy si ulo\u017ete do v\u00fdb\u011bru, sjedno\u0165te jejich cover obr\u00e1zky a&nbsp;hned budete p\u016fsobit o&nbsp;kus profesion\u00e1ln\u011bji. <\/span><\/p>\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">Jak vytvo\u0159it atraktivn\u00ed instagramov\u00fd profil, i&nbsp;kdy\u017e nem\u00e1te sexy produkt? Nato\u010dili jsme podcast s&nbsp;Bohunkou Machovcovou, <a href=\"https:\/\/anchor.fm\/boomerang-communication\/episodes\/11-Jak-hacknout-Instagram-a-odliit-se-od-konkurence--i-kdy-nemm-sexy-produkt-eg5tph\/a-a2jn578\">poslechn\u011bte si ho<\/a>:<\/blockquote>\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/boomerang-communication\/embed\/episodes\/11-Jak-hacknout-Instagram-a-odliit-se-od-konkurence--i-kdy-nemm-sexy-produkt-eg5tph\/a-a2jn578\" width=\"100%\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\r\n<h2><b>Propojte video s&nbsp;dal\u0161\u00edm obsahem<\/b><\/h2>\r\n<p><b>Tip Bohunky Machovcov\u00e9, creative leadera:<\/b> <span style=\"font-weight: 400;\">U\u017e p\u0159i tvorb\u011b videa je dobr\u00e9 myslet na to, jak obsah na YouTube propoj\u00edte s&nbsp;dal\u0161\u00edmi kan\u00e1ly \u2013 podle toho sestavte sc\u00e9n\u00e1\u0159, kter\u00fd pak propoj\u00edte s&nbsp;\u017e\u00e1douc\u00edmi call-to-action prvky. P\u0159\u00edmo do videa m\u016f\u017eete um\u00edstit infokarty, kter\u00e9 odkazuj\u00ed na dal\u0161\u00ed relevantn\u00ed obsah k&nbsp;t\u00e9matu. Obzvl\u00e1\u0161\u0165 na konci videa je vhodn\u00e9 p\u0159idat odkaz na dal\u0161\u00ed d\u00edly seri\u00e1lu, jin\u00e1 souvisej\u00edc\u00ed videa nebo na v\u00e1\u0161 web, p\u0159\u00edpadn\u011b na soci\u00e1ln\u00ed s\u00edt\u011b. Z\u00e1le\u017e\u00ed jen na v\u00e1s, jak chcete se sv\u00fdm obsahem pracovat d\u00e1l.<\/span><\/p>\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">Chcete j\u00edt je\u0161t\u011b d\u00e1l a&nbsp;prokouknout svoji c\u00edlovku ze v\u0161ech stran? Pak se v\u00e1m bude l\u00edbit <a href=\"https:\/\/boomlab.cz\/\">BoomLab 2.0<\/a>, kde jsme shrom\u00e1\u017edili spoustu u\u017eite\u010dn\u00fdch dat o&nbsp;\u010desk\u00fdch person\u00e1ch.<\/blockquote>\r\n","protected":false},"excerpt":{"rendered":"<p>V t\u011bchto dnech vych\u00e1z\u00ed v&nbsp;Albatrosu nov\u00e9 vyd\u00e1n\u00ed knihy Copywriting, do kter\u00e9 jsme napsali n\u011bkolik kapitol o&nbsp;content marketingu. Odhalujeme v&nbsp;nich praktick\u00e9 triky z&nbsp;na\u0161eho know-how o&nbsp;tvorb\u011b obsahu \u2013 nejen z&nbsp;texta\u0159sk\u00e9ho hlediska. Tady jsou n\u011bkter\u00e9 z&nbsp;nich. \u010cten\u00e1\u0159sk\u00e9 pasti\u010dky Tip Rudolfa Kr\u00e1le, \u0161\u00e9feditora firemn\u00edch \u010dasopis\u016f a&nbsp;novin: K tomu, aby v\u00e1\u0161 text sd\u011blil to hlavn\u00ed a&nbsp;\u010dten\u00e1\u0159i se v&nbsp;n\u011bm dob\u0159e orientovali, [&hellip;]<\/p>\n","protected":false},"featured_media":1941,"menu_order":0,"template":"","serial":[],"class_list":["post-1940","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kniha Copywriting s tipy pro psan\u00ed | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"V t\u011bchto dnech vych\u00e1z\u00ed v Albatrosu kniha Copywriting, do kter\u00e9 jsme napsali n\u011bkolik kapitol o content marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kniha Copywriting s tipy pro psan\u00ed | BOOMERANG COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"V t\u011bchto dnech vych\u00e1z\u00ed v Albatrosu kniha Copywriting, do kter\u00e9 jsme napsali n\u011bkolik kapitol o content marketingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T13:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/09\/boom-copywriting-web3-720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/\",\"name\":\"Kniha Copywriting s tipy pro psan\u00ed | BOOMERANG COMMUNICATION\",\"isPartOf\":{\"@id\":\"https:\/\/boomerang.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/09\/boom-copywriting-web3-720.png\",\"datePublished\":\"2020-11-11T12:59:51+00:00\",\"dateModified\":\"2023-03-13T13:56:31+00:00\",\"description\":\"V t\u011bchto dnech vych\u00e1z\u00ed v Albatrosu kniha Copywriting, do kter\u00e9 jsme napsali n\u011bkolik kapitol o content marketingu.\",\"breadcrumb\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/#primaryimage\",\"url\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/09\/boom-copywriting-web3-720.png\",\"contentUrl\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2021\/09\/boom-copywriting-web3-720.png\",\"width\":720,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/tipy-pro-zacinajici-copywritery-v-nove-knize\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/boomerang.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/boomerang.agency\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Na\u0161e tipy pro za\u010d\u00ednaj\u00edc\u00ed copywritery v nov\u00e9 knize\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boomerang.agency\/en\/#website\",\"url\":\"https:\/\/boomerang.agency\/en\/\",\"name\":\"Boomerang Communication\",\"description\":\"Boomerang Communication - 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