{"id":1916,"date":"2020-09-14T11:31:09","date_gmt":"2020-09-14T09:31:09","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1916"},"modified":"2023-03-13T17:02:51","modified_gmt":"2023-03-13T15:02:51","slug":"kdyz-se-zamilujete-do-vlka","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/kdyz-se-zamilujete-do-vlka\/","title":{"rendered":"Kdy\u017e se zamilujete do vlka"},"content":{"rendered":"\r\n<p><strong>Ivan Manolov od n\u00e1s z&nbsp;Boomerangu je drs\u0148\u00e1k. Kdy\u017e ale mluvil o&nbsp;vlc\u00edch, s&nbsp;nimi\u017e nat\u00e1\u010del spot piva Ratar pro Radegast, zjihnul. Pr\u00fd jsou to \u00fa\u017easn\u00e1 zv\u00ed\u0159ata. A&nbsp;pohladit si opravdov\u00e9ho vlka je z\u00e1\u017eitek, na kter\u00fd se nezapom\u00edn\u00e1.<br \/><\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kde se hled\u00e1 vlk pro Radegast?<\/h2>\r\n\r\n\r\n\r\n<p>O Radegast pe\u010dujeme v&nbsp;Boomerangu dlouhodob\u011b. D\u011blat spoty pro speci\u00e1ln\u00ed ho\u0159k\u00e9 pivo Ratar tak pro n\u00e1s byla radost. A&nbsp;u\u017eili jsme si po\u0159\u00e1dn\u00e9 mezin\u00e1rodn\u00ed obsazen\u00ed. Vlci z&nbsp;Ma\u010farska, re\u017eis\u00e9r ze Slovenska a&nbsp;hlavn\u00ed p\u0159edstavitel z&nbsp;Brit\u00e1nie. No a&nbsp;k&nbsp;tomu produkce z&nbsp;Armada Films a&nbsp;Ivan\u016fv \u010desk\u00fd t\u00fdm z&nbsp;Boomerangu \u2013 texta\u0159 Pavel Sobek, art director Vl\u00e1\u010fa Je\u0159\u00e1bek, projek\u0165\u00e1k Robert Marek a&nbsp;online re\u017eis\u00e9r Va\u0161ek Hule\u0161. <strong>Dohromady dali ho\u0159k\u00fd, ale kr\u00e1sn\u00fd a&nbsp;divok\u00fd spot o&nbsp;chlapovi, co ud\u011bl\u00e1 v&nbsp;n\u00e1ro\u010dn\u00e9 situaci spr\u00e1vn\u00e9 rozhodnut\u00ed.<\/strong><\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">Necht\u011bli jsme d\u011blat kompromisy a&nbsp;vyu\u017e\u00edvat t\u0159eba psy, podobn\u00e9 vlk\u016fm. \u0160lo n\u00e1m o&nbsp;maxim\u00e1ln\u00ed autenticitu. <cite>Marek Grabovsk\u00fd, Radegast<\/cite><\/blockquote>\r\n\r\n\r\n\r\n<p>Nat\u00e1\u010den\u00ed muselo b\u00fdt kv\u016fli koronavirov\u00e9 krizi odlo\u017eeno z&nbsp;p\u016fvodn\u00edho b\u0159eznov\u00e9ho term\u00ednu, kdy nebylo mo\u017en\u00e9, aby p\u0159icestoval herec z&nbsp;Lond\u00fdna ani ma\u010far\u0161t\u00ed vlci. \u201eNecht\u011bli jsme d\u011blat kompromisy a&nbsp;vyu\u017e\u00edvat t\u0159eba psy, podobn\u00e9 vlk\u016fm. \u0160lo n\u00e1m o&nbsp;maxim\u00e1ln\u00ed autenticitu,\u201c vysv\u011btlil m\u00e9di\u00edm Marek Grabovsk\u00fd, n\u00e1\u0161 klient z&nbsp;Radegastu. Nakonec se hranice uzav\u0159ely i&nbsp;pro re\u017eis\u00e9ra ze Slovenska, a&nbsp;celou kampa\u0148 tak bylo pot\u0159eba posunout na podzim. Jej\u00ed realizace tedy prob\u011bhla a\u017e v&nbsp;\u010dervenci. <strong>Krom\u011b TV spotu zahrnuje online komunikaci v&nbsp;podob\u011b banner\u016f, online vide\u00ed, OOH, kampa\u0148 na Facebooku a&nbsp;Instagramu.<\/strong><\/p>\r\n<p>A zjistili jsme b\u011bhem n\u00ed neuv\u011b\u0159iteln\u00e9 v\u011bci. T\u0159eba, \u017ee <strong>vlka rozdr\u00e1\u017ed\u00edte stejn\u011b jako chlapa \u2013 kdy\u017e mu vezmete p\u0159ed nosem kus \u017evance<\/strong>. To se hodilo pro z\u00e1b\u011bry rozzu\u0159en\u00e9ho zv\u00ed\u0159ete. B\u00e1t se ale nemus\u00edte, vlk svoji odm\u011bnu nakonec dostal. A&nbsp;kdy\u017e se na spot pod\u00edv\u00e1te, pozn\u00e1te, \u017ee si ji fakt zaslou\u017eil.<\/p>\r\n\r\n\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tE_VUqdtpQw\" width=\"650\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\r\n<p class=\"has-text-color has-background has-very-light-gray-color has-vivid-purple-background-color box\"><strong>D\u016fle\u017eit\u00e9 upozorn\u011bn\u00ed:<\/strong> B\u011bhem spotu nebyla se\u017er\u00e1na \u017e\u00e1dn\u00e1 ovce ani nikdo z&nbsp;agentury. Jenom Ivan v\u0161ude chodil a&nbsp;\u0159\u00edkal, \u017ee vlci jsou k&nbsp;se\u017er\u00e1n\u00ed.<\/p>\r\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>Ivan Manolov od n\u00e1s z&nbsp;Boomerangu je drs\u0148\u00e1k. Kdy\u017e ale mluvil o&nbsp;vlc\u00edch, s&nbsp;nimi\u017e nat\u00e1\u010del spot piva Ratar pro Radegast, zjihnul. Pr\u00fd jsou to \u00fa\u017easn\u00e1 zv\u00ed\u0159ata. A&nbsp;pohladit si opravdov\u00e9ho vlka je z\u00e1\u017eitek, na kter\u00fd se nezapom\u00edn\u00e1. Kde se hled\u00e1 vlk pro Radegast? O Radegast pe\u010dujeme v&nbsp;Boomerangu dlouhodob\u011b. D\u011blat spoty pro speci\u00e1ln\u00ed ho\u0159k\u00e9 pivo Ratar tak pro n\u00e1s [&hellip;]<\/p>\n","protected":false},"featured_media":1917,"menu_order":0,"template":"","serial":[],"class_list":["post-1916","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kdy\u017e se zamilujete do vlka | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"O Radegast pe\u010dujeme v Boomerangu dlouhodob\u011b. D\u011blat spot pro ho\u0159k\u00e9 pivo Ratar pro n\u00e1s byla radost. 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