{"id":1902,"date":"2020-08-21T10:35:52","date_gmt":"2020-08-21T08:35:52","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1902"},"modified":"2023-03-13T17:14:35","modified_gmt":"2023-03-13T15:14:35","slug":"paradoxy-mereni-obsahu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/paradoxy-mereni-obsahu\/","title":{"rendered":"Paradoxy m\u011b\u0159en\u00ed obsahu. Pro\u010d se m\u016f\u017eeme radovat i z n\u00edzk\u00e9 do\u010dtenosti?"},"content":{"rendered":"\r\n<p><strong>O content marketingu se d\u00e1 mluvit jenom v&nbsp;p\u0159\u00edpad\u011b, \u017ee zvl\u00e1d\u00e1te tak\u00e9 m\u011b\u0159en\u00ed obsahu. T\u0159eba na\u0161emu analytikovi Ondrovi prol\u00edtne denn\u011b p\u0159ed o\u010dima a\u017e 60 metrik! A&nbsp;co v\u00e1m budeme pov\u00eddat\u2026 Vztahy mezi r\u016fzn\u00fdmi ukazateli mohou b\u00fdt ne\u010dekan\u00e9.<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Lajky, nebo pen\u00edze?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Jasn\u011b, hodn\u011b lajk\u016f a&nbsp;obrovsk\u00fd dosah obsahu by cht\u011bl ka\u017ed\u00fd. Je ale zbyte\u010dn\u00e9 se motat ve spir\u00e1le t\u011bchto metrik, pokud nem\u00e1me pon\u011bt\u00ed, jak\u00e9ho c\u00edle chceme dos\u00e1hnout. I&nbsp;kdyby \u0161lo hlavn\u011b o&nbsp;prodeje, ne v\u017edycky mus\u00edme z\u00e1kazn\u00edkovi hned tahat pen\u00edze z&nbsp;kapes. C\u00edlem m\u016f\u017ee b\u00fdt i&nbsp;vypln\u011bn\u00ed formul\u00e1\u0159e nebo sch\u016fzka s&nbsp;obcho\u010f\u00e1kem. Ne\u017e za\u010dnete st\u0159\u00edlet, v\u017edycky si uv\u011bdomte, na jak\u00fd ter\u010d m\u00ed\u0159\u00edte \u2013 a&nbsp;tomu <strong>p\u0159izp\u016fsobte metriky, kter\u00e9 jsou pro v\u00e1s opravdu d\u016fle\u017eit\u00e9<\/strong>.<\/p>\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/boomerang-communication\/embed\/episodes\/3-Jak-mit-vkon-content-marketingu-ec0o3r\/a-a1pjt9u\" width=\"100%px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Opou\u0161t\u011bn\u00ed nemus\u00ed v\u017edycky bolet<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>T\u00edm se dost\u00e1v\u00e1me k&nbsp;tomu, pro\u010d m\u016f\u017eete slavit ni\u017e\u0161\u00ed do\u010dtenost u&nbsp;sv\u00fdch \u010dl\u00e1nk\u016f. Ka\u017ed\u00e9ho autora samoz\u0159ejm\u011b zah\u0159eje u&nbsp;srdce, kdy\u017e \u010dten\u00e1\u0159i do\u010dtou \u010dl\u00e1nek a\u017e do posledn\u00ed te\u010dky. N\u011bkdy to ale nen\u00ed v\u016fbec pot\u0159eba!<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote\"><em>Pod\u00edvejte se t\u0159eba na n\u00e1\u0161 web <a href=\"http:\/\/tadyjemoje.cmss.cz\">tadyjemoje.cmss.cz<\/a>. Jasn\u011b, m\u016f\u017ee n\u00e1s mrzet, \u017ee si \u010dten\u00e1\u0159 neprohl\u00e9dl kr\u00e1sn\u011b zpracovan\u00e9 fotky. Pokud ho ale zaujala mo\u017enost stavebn\u00edho \u00fav\u011bru u\u017e v&nbsp;pr\u016fb\u011bhu \u010dten\u00ed a&nbsp;pod\u00edval se na odkaz, m\u00e1me spln\u011bn\u00fd \u00fa\u010del str\u00e1nky.<\/em><\/blockquote>\r\n<div id=\"attachment_1721\" style=\"width: 832px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.boomerang.co.com\/wp-content\/uploads\/2020\/08\/tjm-screen-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1721\" class=\"img-fluid wp-image-1721 size-large is-layout-flow wp-block-quote-is-layout-flow\" src=\"https:\/\/www.boomerang.co.com\/wp-content\/uploads\/2020\/08\/tjm-screen-1-822x1024.png\" alt=\"M\u011b\u0159en\u00ed obsahu s&nbsp;klienty\" width=\"822\" height=\"1024\" \/><\/a><p id=\"caption-attachment-1721\" class=\"wp-caption-text\">Webov\u00fd projekt Tadyjemoje.cz<\/p><\/div>\r\n\r\n<p>Konec sv\u011bta nemus\u00ed znamenat ani krat\u0161\u00ed pr\u016fm\u011brn\u00fd \u010das str\u00e1ven\u00fd na va\u0161\u00ed str\u00e1nce. V\u0161ak to zn\u00e1te z&nbsp;vlastn\u00ed zku\u0161enosti \u2013 \u010d\u00edm l\u00e9pe n\u011bjak\u00e9 prost\u0159ed\u00ed zn\u00e1te, t\u00edm obratn\u011bji a&nbsp;rychleji se v&nbsp;n\u011bm pohybujete. Je t\u00edm p\u00e1dem p\u0159irozen\u00e9, \u017ee va\u0161i v\u011brn\u00ed \u010dten\u00e1\u0159i na str\u00e1nce str\u00e1v\u00ed m\u00e9n\u011b \u010dasu ne\u017e nov\u00e1\u010dci. V\u017edy\u0165 star\u00e9 \u010dl\u00e1nky u\u017e \u010detli \u2013 sta\u010d\u00ed jim kouknout se na novinky!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Co teda m\u00e1m d\u011blat?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Jak vid\u00edte, na metriky je pot\u0159eba nahl\u00ed\u017eet komplexn\u011b. Proklik na odkaz m\u016f\u017ee zp\u016fsobit ni\u017e\u0161\u00ed do\u010dtenost, velk\u00fd po\u010det vracej\u00edc\u00edch se \u010dten\u00e1\u0159\u016f zas m\u016f\u017ee znamenat m\u00e9n\u011b str\u00e1ven\u00e9ho \u010dasu na str\u00e1nce. Proto si <strong>stanovte jasn\u00e9 a&nbsp;srozumiteln\u00e9 c\u00edle<\/strong>, abyste v\u011bd\u011bli, kdy se m\u016f\u017eete radovat. Nap\u0159\u00edklad s&nbsp;na\u0161\u00edm <a href=\"https:\/\/www.boomerang.co.com\/blog\/mereni-obsahu-by-melo-byt-samozrejmosti\/\">klientem LMC<\/a> m\u00e1me a\u017e des\u00edtky r\u016fzn\u00fdch c\u00edl\u016f. N\u011bkdy jde p\u0159\u00edmo o&nbsp;n\u00e1kup, jindy slav\u00edme p\u0159i vypln\u011bn\u00ed formul\u00e1\u0159e.<\/p>\r\n\r\n\r\n\r\n<p>A <strong>nejvy\u0161\u0161\u00ed metou je samoz\u0159ejm\u011b hodnota obsahu<\/strong> \u2013 kdy\u017e spo\u010d\u00edt\u00e1me, \u017ee jsme tvorbou obsahu u\u0161et\u0159ili nebo z\u00edskali v\u00edce pen\u011bz, ne\u017e jsme do \u00fasil\u00ed vlo\u017eili, m\u016f\u017eeme bouchnout \u0161ampa\u0148sk\u00e9.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>O content marketingu se d\u00e1 mluvit jenom v&nbsp;p\u0159\u00edpad\u011b, \u017ee zvl\u00e1d\u00e1te tak\u00e9 m\u011b\u0159en\u00ed obsahu. T\u0159eba na\u0161emu analytikovi Ondrovi prol\u00edtne denn\u011b p\u0159ed o\u010dima a\u017e 60 metrik! A&nbsp;co v\u00e1m budeme pov\u00eddat\u2026 Vztahy mezi r\u016fzn\u00fdmi ukazateli mohou b\u00fdt ne\u010dekan\u00e9. Lajky, nebo pen\u00edze? Jasn\u011b, hodn\u011b lajk\u016f a&nbsp;obrovsk\u00fd dosah obsahu by cht\u011bl ka\u017ed\u00fd. Je ale zbyte\u010dn\u00e9 se motat ve spir\u00e1le t\u011bchto [&hellip;]<\/p>\n","protected":false},"featured_media":1903,"menu_order":0,"template":"","serial":[],"class_list":["post-1902","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paradoxy m\u011b\u0159en\u00ed obsahu | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"M\u011b\u0159en\u00ed obsahu je d\u016fle\u017eit\u00e9, abyste v\u016fbec mohli tvrdit, \u017ee se v\u011bnujete content marketingu. N\u00e1\u0161 analytik Ondrai denn\u011b \u0159e\u0161\u00ed a\u017e 60 metrik a r\u00e1d v\u00e1m porad\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/paradoxy-mereni-obsahu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paradoxy m\u011b\u0159en\u00ed obsahu | BOOMERANG COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"M\u011b\u0159en\u00ed obsahu je d\u016fle\u017eit\u00e9, abyste v\u016fbec mohli tvrdit, \u017ee se v\u011bnujete content marketingu. 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