{"id":1671,"date":"2020-03-20T10:18:10","date_gmt":"2020-03-20T08:18:10","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1671"},"modified":"2024-08-28T11:36:55","modified_gmt":"2024-08-28T09:36:55","slug":"jizdni-asistent-od-volkswagenu","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/jizdni-asistent-od-volkswagenu\/","title":{"rendered":"J\u00edzdn\u00ed asistent od Volkswagenu"},"content":{"rendered":"\r\n<p><strong>P\u0159ipravili jsme v\u00fdzvu, kter\u00e1 dr\u00e1\u017ed\u00ed ego \u0159idi\u010d\u016f. Kdo jin\u00fd toti\u017e um\u00ed \u0159\u00eddit l\u00edp ne\u017e vy sami? A&nbsp;co kdy\u017e n\u011bkdo tvrd\u00ed, \u017ee l\u00edp ne\u017e vy \u0159\u00edd\u00ed j\u00edzdn\u00ed asistent? Stand-up komik Milo\u0161 Knor si tuhle kontroverzn\u00ed v\u00fdzvu vyzkou\u0161el na vlastn\u00ed volant. A&nbsp;seri\u00e1l Volkswagen Challenge trhal rekordy ve sledovanosti.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Na soci\u00e1ln\u00edch s\u00edt\u00edch Volkswagenu u\u017e n\u011bkolik posledn\u00edch m\u011bs\u00edc\u016f p\u0159eva\u017eovaly nejr\u016fzn\u011bj\u0161\u00ed dotazy na j\u00edzdn\u00ed asistenty. <strong>Fanou\u0161ci se ptali po n\u00e1vodech a&nbsp;cht\u011bli zkr\u00e1tka v\u011bd\u011bt o&nbsp;j\u00edzdn\u00edch asistentech v\u00edce<\/strong>. V\u011bd\u011bli jsme, \u017ee je t\u00e9ma zaj\u00edm\u00e1 a&nbsp;\u017ee pot\u0159ebuj\u00ed odpov\u011bdi hned, ne je z\u00edsk\u00e1vat slo\u017eit\u011b v&nbsp;obs\u00e1hl\u00fdch manu\u00e1lech.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Proto\u017ee se s&nbsp;na\u0161imi fanou\u0161ky sna\u017e\u00edme mluvit o&nbsp;tom, co je doopravdy zaj\u00edm\u00e1, cht\u011bli jsme naj\u00edt kreativn\u00ed \u0159e\u0161en\u00ed, kter\u00e9 by lidskou formou j\u00edzdn\u00ed asistenty p\u0159edstavilo.<\/p>\r\n<cite>Jakub Bouda, koordin\u00e1tor marketingu v&nbsp;divizi Volkswagen osobn\u00ed vozy<\/cite><\/blockquote>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">J\u00edzdn\u00ed asistent a&nbsp;jeho um\u011bn\u00ed na vlastn\u00ed o\u010di<\/h3>\r\n\r\n\r\n\r\n<p>Ve spolupr\u00e1ci s&nbsp;GoodieBaddie u&nbsp;n\u00e1s v&nbsp;Boomerangu vznikl desetid\u00edln\u00fd YouTube seri\u00e1l nazvan\u00fd Volkswagen. <strong>Zalo\u017eili jsme ho na srovn\u00e1n\u00ed um\u011bn\u00ed lid\u00ed vs. j\u00edzdn\u00edch asistent\u016f.<\/strong> Fanou\u0161ci v&nbsp;jednotliv\u00fdch d\u00edlech vid\u00ed benefity asistent\u016f a&nbsp;p\u0159edev\u0161\u00edm se na vlastn\u00ed o\u010di p\u0159esv\u011bd\u010d\u00ed, jak p\u0159i j\u00edzd\u011b asistent m\u016f\u017ee pomoct. Tento specifick\u00fd obsah jsme zac\u00edlili p\u0159edev\u0161\u00edm na majitele voz\u016f, p\u0159\u00edpadn\u011b na z\u00e1jemce o&nbsp;koupi vozu.<\/p>\r\n\r\n<p><div class=\" embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1003536477?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div><\/p>\r\n\r\n<p>M\u011bli jsme ale nastaven\u00fd i&nbsp;vedlej\u0161\u00ed c\u00edl. \u00dakolem YouTube seri\u00e1lu bylo probudit a&nbsp;rozh\u00fdbat, ale tak\u00e9 trochu nav\u00fd\u0161it aktu\u00e1ln\u00ed fanou\u0161kovskou z\u00e1kladnu YouTube kan\u00e1lu Volkswagen. Cht\u011bli jsme kan\u00e1l podpo\u0159it a&nbsp;zlep\u0161it metriky, co\u017e se tak\u00e9 povedlo. Z\u00e1kladna fanou\u0161k\u016f se n\u00e1m rozrostla o&nbsp;800 nov\u00fdch \u010dlen\u016f a&nbsp;vzrostla p\u0159edev\u0161\u00edm aktivita na Volkswagen YouTube kan\u00e1lu.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">J\u00edzdn\u00ed asistent si zaslou\u017eil specifick\u00e9ho youtubera<\/h3>\r\n\r\n\r\n\r\n<p>Na\u0161e c\u00edlovka se skl\u00e1dala prim\u00e1rn\u011b z&nbsp;mu\u017e\u016f ve v\u011bku 35+, kte\u0159\u00ed kan\u00e1l YouTube sice znaj\u00ed, ale popul\u00e1rn\u00ed youtube\u0159i pro n\u011b \u010dasto nejsou zaj\u00edmav\u00ed a&nbsp;nesleduj\u00ed je. <strong>Poprali jsme se s&nbsp;t\u00edm tak, \u017ee jsme vhodn\u00e9ho youtubera teprve vytvo\u0159ili. Hlavn\u00ed hv\u011bzdou Volkswagen Challenge se stal Milo\u0161 Knor<\/strong> \u2013 b\u00fdval\u00fd profesion\u00e1ln\u00ed \u0159idi\u010d, v&nbsp;sou\u010dasn\u00e9 dob\u011b moder\u00e1tor a&nbsp;stand-up komik.<\/p>\r\n\r\n\r\n\r\n<p>V jednotliv\u00fdch d\u00edlech se vyst\u0159\u00eddaly v\u0161echny vlajkov\u00e9 vozy Volkswagen a&nbsp;k&nbsp;nat\u00e1\u010den\u00ed jsme vyu\u017eili spoustu figurant\u016f, kte\u0159\u00ed state\u010dn\u011b simulovali situace, kter\u00e9 \u0159idi\u010de za volantem mohou potkat. Seri\u00e1l se nat\u00e1\u010del na uzav\u0159en\u00e9m okruhu a&nbsp;<strong>videa jsme zve\u0159ejnili a&nbsp;promovali nejen na YouTube, ale tak\u00e9 na Facebooku a&nbsp;Instagramu, firemn\u00edm webu Volkswagen<\/strong> a&nbsp;jejich dal\u0161\u00edch kan\u00e1lech.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-background has-very-light-gray-color has-vivid-purple-background-color box\">Instagram Stories nejv\u00edc fungovaly na dosah, poda\u0159ilo se d\u00edky nim oslovit p\u0159es 400&nbsp;000 unik\u00e1tn\u00edch u\u017eivatel\u016f. Facebookov\u00e1 kampa\u0148 s&nbsp;pr\u016fm\u011brn\u00fdm CPC 0,80&nbsp;K\u010d zase p\u0159inesla nejv\u00edc proklik\u016f.<\/p>\r\n\r\n<h3 class=\"wp-block-heading\">V \u010dem Volkswagen Challenge usp\u011bla?<\/h3>\r\n\r\n\r\n\r\n<p>V tomto p\u0159\u00edpad\u011b se n\u00e1m investice do \u0161\u0165avnat\u00e9 lok\u00e1ln\u00ed produkce vyplatila. <strong>Seri\u00e1l Volkswagen Challenge m\u00e1 p\u0159es milion zhl\u00e9dnut\u00ed a&nbsp;je jasn\u011b vid\u011bt, \u017ee tento form\u00e1t fanou\u0161ky skute\u010dn\u011b zaujal.<\/strong> Srovn\u00e1n\u00ed s&nbsp;reakcemi na p\u0159ebran\u00e1, ciz\u00ed videa ani v&nbsp;tomto p\u0159\u00edpad\u011b nen\u00ed mo\u017en\u00e9, proto\u017ee lok\u00e1ln\u00ed obsah fungoval mnohon\u00e1sobn\u011b l\u00e9pe.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Na Volkswagen Challenge m\u00e1me jednozna\u010dn\u011b pozitivn\u00ed feedback jak od z\u00e1kazn\u00edk\u016f, tak ze strany na\u0161ich prodejc\u016f. Po kvalitn\u00edm video obsahu je po\u0159\u00e1d hlad, a&nbsp;proto jsme se rozhodli spustit novou s\u00e9rii Volkswagen LoVWers, s&nbsp;n\u00ed\u017e budeme rozmazlovat na\u0161i \u0161irokou z\u00e1kladnu srdca\u0159\u016f.<\/p>\r\n<cite>Jakub Bouda<\/cite><\/blockquote>\r\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ipravili jsme v\u00fdzvu, kter\u00e1 dr\u00e1\u017ed\u00ed ego \u0159idi\u010d\u016f. Kdo jin\u00fd toti\u017e um\u00ed \u0159\u00eddit l\u00edp ne\u017e vy sami? A&nbsp;co kdy\u017e n\u011bkdo tvrd\u00ed, \u017ee l\u00edp ne\u017e vy \u0159\u00edd\u00ed j\u00edzdn\u00ed asistent? Stand-up komik Milo\u0161 Knor si tuhle kontroverzn\u00ed v\u00fdzvu vyzkou\u0161el na vlastn\u00ed volant. A&nbsp;seri\u00e1l Volkswagen Challenge trhal rekordy ve sledovanosti. Na soci\u00e1ln\u00edch s\u00edt\u00edch Volkswagenu u\u017e n\u011bkolik posledn\u00edch m\u011bs\u00edc\u016f p\u0159eva\u017eovaly [&hellip;]<\/p>\n","protected":false},"featured_media":1675,"menu_order":0,"template":"","serial":[],"class_list":["post-1671","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J\u00edzdn\u00ed asistent od Volkswagenu | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"P\u0159ipravili jsme v\u00fdzvu Volkswagen Challenge, kter\u00e1 dr\u00e1\u017ed\u00ed ego \u0159idi\u010d\u016f. Co kdy\u017e n\u011bkdo tvrd\u00ed, \u017ee l\u00edp ne\u017e vy \u0159\u00edd\u00ed j\u00edzdn\u00ed asistent?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/jizdni-asistent-od-volkswagenu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J\u00edzdn\u00ed asistent od Volkswagenu | BOOMERANG COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"P\u0159ipravili jsme v\u00fdzvu Volkswagen Challenge, kter\u00e1 dr\u00e1\u017ed\u00ed ego \u0159idi\u010d\u016f. 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