{"id":1609,"date":"2019-05-05T14:54:05","date_gmt":"2019-05-05T12:54:05","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&p=1609"},"modified":"2023-03-15T10:41:26","modified_gmt":"2023-03-15T08:41:26","slug":"naming-produktu-jak-na-to","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/naming-produktu-jak-na-to\/","title":{"rendered":"Naming produkt\u016f: Jak na to?"},"content":{"rendered":"\r\n

Jak\u00fd n\u00e1zev bude na c\u00edlovou skupinu nejl\u00edp fungovat a z\u00e1rove\u0148 ho bude milovat klient? P\u0159i namingu produkt\u016f si obvykle projdete 5 z\u00e1kladn\u00edmi f\u00e1zemi. D\u016fle\u017eit\u00e9 je se z toho nehroutit a vytrvat.<\/strong><\/p>\r\n\r\n\r\n\r\n

1. Jd\u011bte do namingu po hlav\u011b<\/h2>\r\n\r\n\r\n\r\n

Hlavn\u011b \u017e\u00e1dnou paniku.<\/strong> Otev\u0159ete pr\u00e1zdn\u00fd Google Docs, vezm\u011bte si k ruce v\u00fdkladov\u00fd slovn\u00edk \u010desk\u00e9ho jazyka, povolejte t\u00fdm koleg\u016f a poradc\u016f a tva\u0159te se, \u017ee m\u00e1te v\u0161e pod kontrolou. K projektu p\u0159istupujte aktivn\u011b a zaznamen\u00e1vejte v\u0161echny n\u00e1pady.\u00a0<\/p>\r\n\r\n\r\n\r\n

2. Riziko pro naming? N\u00e1hl\u00e1 frustrace<\/h2>\r\n\r\n\r\n\r\n

Obvykle je dost jedno, kolik energie i poradc\u016f v t\u00fdmu m\u00e1te. P\u0159i vym\u00fd\u0161len\u00ed perfektn\u00edho n\u00e1zvu pro produkt velmi snadno za\u010dnete chodit v bludn\u00fdch kruz\u00edch. Napadaj\u00ed v\u00e1s st\u00e1le stejn\u00e9, \u010dasto necht\u011bn\u00e9 ciz\u00ed n\u00e1zvy nebo n\u00e1zvy, kter\u00e9 u\u017e n\u011bkdo vymyslel?<\/p>\r\n\r\n\r\n\r\n

\r\n

Ve chv\u00edli, kdy m\u00e1te pocit, \u017ee naming skon\u010dil ve slep\u00e9 uli\u010dce, je dobr\u00e9 p\u0159ej\u00edt rovnou k f\u00e1zi \u010d\u00edslo 3.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

3. Pojmenov\u00e1n\u00ed produktu p\u0159ed\u011blte pauzou<\/h2>\r\n\r\n\r\n\r\n

V ur\u010ditou chv\u00edli v\u00e1m prosp\u011bje, kdy\u017e p\u0159izn\u00e1te moment\u00e1ln\u00ed por\u00e1\u017eku a d\u00e1te si pauzu. B\u011b\u017ete se nad\u00fdchat \u010derstv\u00e9ho vzduchu, doplnit tekutiny, poptat se v kuchy\u0148ce na d\u016fle\u017eit\u00e9 novinky. A nebojte se, tohle nebude prokrastinace, jen se postar\u00e1te o \u017eivotn\u011b d\u016fle\u017eit\u00e9 pot\u0159eby<\/strong>.<\/p>\r\n\r\n\r\n\r\n

4. Pus\u0165te se do vym\u00fd\u0161len\u00ed n\u00e1zv\u016f znovu<\/h2>\r\n\r\n\r\n\r\n

Teprve po pauze bude m\u00edt proces vym\u00fd\u0161len\u00ed n\u00e1zvu po\u0159\u00e1dn\u00e9 gr\u00e1dy. Spojujte zd\u00e1nliv\u011b neslu\u010diteln\u00e9, sna\u017ete se b\u00fdt kreativn\u00ed, objevujte taje rodn\u00e9ho i ciz\u00edho jazyka<\/strong>. Uvid\u00edte, \u017ee n\u00e1zev produktu kone\u010dn\u011b za\u010dne z\u00edsk\u00e1vat obrysy. Budete py\u0161n\u00ed na ka\u017ed\u00fd n\u00e1vrh jako \u010derstv\u00e1 prvorodi\u010dka.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
A jak naming prob\u00edh\u00e1 u v\u00e1s, pozn\u00e1v\u00e1te se v tomto procesu?<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

5. Naming zahrnuje i nemilosrdn\u00e9 \u0161krt\u00e1n\u00ed<\/h2>\r\n\r\n\r\n\r\n

Jste v c\u00edlov\u00e9 rovince, ale z\u00e1rove\u0148 je p\u0159ed v\u00e1mi nejbolestiv\u011bj\u0161\u00ed \u010d\u00e1st cel\u00e9ho procesu. Strhn\u011bte n\u00e1plast a dejte se do \u0161krt\u00e1n\u00ed. Ze v\u0161ech n\u00e1pad\u016f se sna\u017ete vej\u00edt maxim\u00e1ln\u011b do 10 nejlep\u0161\u00edch. V\u0161echny \u201eskv\u011bl\u00e9\u201d n\u00e1zvy, kter\u00e9 mus\u00edte \u201eokec\u00e1vat\u201d a dopl\u0148ovat vysv\u011btlen\u00edm, rad\u011bji vypus\u0165te. Tento proces je nep\u0159\u00edjemn\u00fd, ale donut\u00ed v\u00e1s vybrat n\u00e1zvy, kter\u00e9 skute\u010dn\u011b za n\u011bco stoj\u00ed.<\/p>\r\n\r\n\r\n\r\n

\r\n

Te\u010f u\u017e se s t\u00edm sv\u00fdm \u201emiminkem\u201d za\u010dn\u011bte pomalu lou\u010dit.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

Ve chv\u00edli, kdy n\u00e1vrhy p\u0159ed\u00e1te klientovi nebo postoup\u00edte ve firm\u011b k fin\u00e1ln\u00edmu v\u00fdb\u011bru, ve sv\u00e9m vlastn\u00edm z\u00e1jmu zapu\u010fte city k n\u011bkter\u00fdm obl\u00edben\u00fdm n\u00e1zv\u016fm, kter\u00e9 se (podle v\u00e1s) povedly<\/strong>. T\u0159eba zabodujete, ale existuje i mo\u017enost, \u017ee se nikomu dal\u0161\u00edmu l\u00edbit nebudou. Uchytit se m\u016f\u017ee klidn\u011b ten jedin\u00fd n\u00e1zev, kter\u00fd v\u00e1m p\u0159i\u0161el moc nudn\u00fd nebo nepoveden\u00fd. Ale i to je v\u00fdhra. Vzniklo n\u011bco nov\u00e9ho a vy jste toho byli sou\u010d\u00e1st\u00ed. Co v\u00e1m na st\u016fl asi tak p\u0159ilet\u00ed p\u0159\u00ed\u0161t\u011b?<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Jak\u00fd n\u00e1zev bude na c\u00edlovou skupinu nejl\u00edp fungovat a z\u00e1rove\u0148 ho bude milovat klient? P\u0159i namingu produkt\u016f si obvykle projdete 5 z\u00e1kladn\u00edmi f\u00e1zemi. D\u016fle\u017eit\u00e9 je se z toho nehroutit a vytrvat. 1. Jd\u011bte do namingu po hlav\u011b Hlavn\u011b \u017e\u00e1dnou paniku. Otev\u0159ete pr\u00e1zdn\u00fd Google Docs, vezm\u011bte si k ruce v\u00fdkladov\u00fd slovn\u00edk \u010desk\u00e9ho jazyka, povolejte t\u00fdm koleg\u016f a poradc\u016f a tva\u0159te se, \u017ee […]<\/p>\n","protected":false},"featured_media":1613,"menu_order":0,"template":"","serial":[],"class_list":["post-1609","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nNaming produkt\u016f: Jak na to? | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"Jak\u00fd n\u00e1zev bude na c\u00edlovou skupinu nejl\u00edp fungovat a z\u00e1rove\u0148 ho bude milovat klient? 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