{"id":1580,"date":"2019-08-10T11:05:33","date_gmt":"2019-08-10T09:05:33","guid":{"rendered":"https:\/\/boomerang.agency\/?post_type=blog_article&#038;p=1580"},"modified":"2023-03-14T17:29:41","modified_gmt":"2023-03-14T15:29:41","slug":"jak-by-mela-vypadat-rubrika","status":"publish","type":"blog_article","link":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/","title":{"rendered":"Jak by m\u011bla vypadat rubrika a jak si s n\u00ed poradit?"},"content":{"rendered":"\r\n<p><strong>I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a&nbsp;zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat, podle \u010deho vyb\u00edrat n\u00e1zvy a&nbsp;na co si d\u00e1t pozor.<\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Co je to rubrika?<\/h2>\r\n\r\n\r\n\r\n<p>Rubrika je jednodu\u0161e odd\u00edl, kter\u00fd <strong>sjednocuje obsah s&nbsp;podobn\u00fdm t\u00e9matem<\/strong>. V&nbsp;minulosti se ozna\u010den\u00ed rubrika (v t\u00e9 dob\u011b fungovalo i&nbsp;ozna\u010den\u00ed rubrum) sice pou\u017e\u00edvalo jako pozn\u00e1mka v&nbsp;knih\u00e1ch, ale pozd\u011bji u\u017e se term\u00ednem rubrika ozna\u010dovaly jen \u010d\u00e1sti knih a&nbsp;je\u0161t\u011b pozd\u011bji novin \u010di \u010dasopis\u016f.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Rubrika v&nbsp;novin\u00e1ch, \u010dasopisech, ale i&nbsp;online<\/h2>\r\n\r\n\r\n\r\n<p>Nemyslete si, \u017ee je rubrika jen n\u011bjakou starod\u00e1vnou sou\u010d\u00e1st\u00ed prvn\u00edch knih. \u010clen\u011bn\u00ed rubrik b\u011b\u017en\u011b najdete v&nbsp;novin\u00e1ch (t\u0159eba sport), <strong>najdete je v&nbsp;obl\u00edben\u00fdch \u010dasopisech a&nbsp;pou\u017e\u00edvaj\u00ed se i&nbsp;online<\/strong>. Jen v&nbsp;online prost\u0159ed\u00ed \u010dast\u011bji usly\u0161\u00edte ozna\u010den\u00ed kategorie, p\u0159\u00edpadn\u011b \u0161t\u00edtek.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pro\u010d rubriky vyu\u017e\u00edt?<\/h2>\r\n\r\n\r\n\r\n<p>Rubrika bude v\u00e1\u0161 firemn\u00ed \u010dasopis, obrazn\u011b \u0159e\u010deno, dr\u017eet pohromad\u011b. Zam\u011bstnanci budou v\u011bd\u011bt, co zhruba v&nbsp;jak\u00e9 \u010d\u00e1sti najdou, a&nbsp;c\u00edlen\u011b svou pozornost p\u0159esunou k&nbsp;t\u00e9mat\u016fm, kter\u00e1 je zaj\u00edmaj\u00ed. <strong>Slou\u017e\u00ed tedy jako jist\u00e1 navigace<\/strong>. A&nbsp;v&nbsp;neposledn\u00ed \u0159ad\u011b v\u00e1m rubrika pom\u016f\u017ee s&nbsp;rozd\u011blen\u00edm jednotliv\u00fdch t\u00e9mat a&nbsp;jejich pestrost\u00ed. Bude v\u00e1s nutit, abyste v&nbsp;ka\u017ed\u00e9 \u201e\u0161katulce\u201c m\u011bli r\u016fzn\u00fdch \u010dl\u00e1nk\u016f p\u0159esn\u011b tak akor\u00e1t.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Jak\u00fd n\u00e1zev by rubriky m\u011bly m\u00edt?<\/h2>\r\n\r\n\r\n\r\n<p>Volba je na v\u00e1s, p\u0159i pojmenov\u00e1n\u00ed ale dr\u017ete jednotn\u00fd styl. A\u0165 u\u017e p\u0159ipravujete seri\u00f3zn\u00ed \u010dasopis, nebo t\u0159eba bulv\u00e1rn\u00ed pl\u00e1tek, tonalita se bude z\u00e1sadn\u011b m\u011bnit. Dr\u017ete ji pro cel\u00fd \u010dasopis v&nbsp;jednom stylu. <strong>Rovnou vy\u0161krtn\u011bte nicne\u0159\u00edkaj\u00edc\u00ed ozna\u010den\u00ed jako nap\u0159\u00edklad \u201eZpr\u00e1vy\u201c nebo \u201eNovinky\u201c<\/strong>. Pod t\u00edm si \u010dten\u00e1\u0159 po\u0159\u00e1dn\u011b nic nep\u0159edstav\u00ed.<\/p>\r\n\r\n\r\n\r\n<p><strong>Myslete tak\u00e9 na svou c\u00edlovou skupinu a&nbsp;n\u00e1zvy p\u0159izp\u016fsobte j\u00ed na m\u00edru<\/strong>, aby jim rozum\u011bla a&nbsp;um\u011bla si pod nimi p\u0159edstavit obsah, kter\u00fd ji \u010dek\u00e1.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Na co p\u0159i tvorb\u011b rubrik d\u00e1vat pozor?<\/h2>\r\n\r\n\r\n\r\n<p>P\u0159i tvorb\u011b rubrik p\u0159em\u00fd\u0161lejte tak, aby v\u00e1m n\u011bjakou dobu vydr\u017eely. Nen\u00ed to \u010d\u00e1st magaz\u00ednu, kterou byste m\u011bli pro ka\u017ed\u00e9 vyd\u00e1n\u00ed m\u011bnit, naopak. <strong>\u010c\u00edm bude kostra \u010dasopisu pro \u010dten\u00e1\u0159e srozumiteln\u011bj\u0161\u00ed, t\u00edm l\u00e9pe.<\/strong> P\u0159ibli\u017en\u011b jednou za p\u016fl roku ale stejn\u011b aktu\u00e1lnost rubrik zkontrolujte.<\/p>\r\n\r\n\r\n\r\n<p>M\u016f\u017ee se st\u00e1t, \u017ee pro n\u011bkterou z&nbsp;nich nebudete m\u00edt dost obsahu nebo se bude hodit p\u0159idat dal\u0161\u00ed. Popasujte se s&nbsp;t\u00edm podle aktu\u00e1ln\u00ed situace. A&nbsp;pokud s&nbsp;tvorbou \u010dasopisu teprve za\u010d\u00edn\u00e1te, <strong>nezapome\u0148te, \u017ee jako prvn\u00ed byste si m\u011bli p\u0159ipravit seznam rubrik a&nbsp;teprve potom je za\u010d\u00edt plnit obsahem<\/strong>. Vyhnete se nevyv\u00e1\u017eenosti \u010dasopisu.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a&nbsp;zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat, podle \u010deho vyb\u00edrat n\u00e1zvy a&nbsp;na co si d\u00e1t pozor. Co je to rubrika? Rubrika je jednodu\u0161e odd\u00edl, kter\u00fd sjednocuje obsah s&nbsp;podobn\u00fdm t\u00e9matem. V&nbsp;minulosti se ozna\u010den\u00ed rubrika (v t\u00e9 dob\u011b fungovalo i&nbsp;ozna\u010den\u00ed [&hellip;]<\/p>\n","protected":false},"featured_media":1582,"menu_order":0,"template":"","serial":[],"class_list":["post-1580","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak m\u00e1 vypadat rubrika? | BOOMERANG COMMUNICATION<\/title>\n<meta name=\"description\" content=\"I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak m\u00e1 vypadat rubrika? | BOOMERANG COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/\" \/>\n<meta property=\"og:site_name\" content=\"Boomerang Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T15:29:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/\",\"url\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/\",\"name\":\"Jak m\u00e1 vypadat rubrika? | BOOMERANG COMMUNICATION\",\"isPartOf\":{\"@id\":\"https:\/\/boomerang.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg\",\"datePublished\":\"2019-08-10T09:05:33+00:00\",\"dateModified\":\"2023-03-14T15:29:41+00:00\",\"description\":\"I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat.\",\"breadcrumb\":{\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#primaryimage\",\"url\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg\",\"contentUrl\":\"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Jak m\u00e1 vypadat rubrika\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/boomerang.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/boomerang.agency\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jak by m\u011bla vypadat rubrika a jak si s n\u00ed poradit?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boomerang.agency\/en\/#website\",\"url\":\"https:\/\/boomerang.agency\/en\/\",\"name\":\"Boomerang Communication\",\"description\":\"Boomerang Communication - strategie, obsahov\u00fd marketing a reklama\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boomerang.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak m\u00e1 vypadat rubrika? | BOOMERANG COMMUNICATION","description":"I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/","og_locale":"en_US","og_type":"article","og_title":"Jak m\u00e1 vypadat rubrika? | BOOMERANG COMMUNICATION","og_description":"I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat.","og_url":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/","og_site_name":"Boomerang Communication","article_modified_time":"2023-03-14T15:29:41+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/","url":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/","name":"Jak m\u00e1 vypadat rubrika? | BOOMERANG COMMUNICATION","isPartOf":{"@id":"https:\/\/boomerang.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#primaryimage"},"image":{"@id":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#primaryimage"},"thumbnailUrl":"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg","datePublished":"2019-08-10T09:05:33+00:00","dateModified":"2023-03-14T15:29:41+00:00","description":"I firemn\u00ed \u010dasopis by m\u011bl m\u00edt sv\u00e9 rubriky. Nepodce\u0148ujte je, proto\u017ee dodaj\u00ed va\u0161emu magaz\u00ednu \u0159\u00e1d a zp\u0159ehledn\u00ed ho. Porad\u00edme v\u00e1m, jak by rubrika mohla vypadat.","breadcrumb":{"@id":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#primaryimage","url":"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg","contentUrl":"https:\/\/boomerang.agency\/wp-content\/uploads\/2020\/07\/rubrika-1.jpg","width":1800,"height":1200,"caption":"Jak m\u00e1 vypadat rubrika"},{"@type":"BreadcrumbList","@id":"https:\/\/boomerang.agency\/en\/blog\/jak-by-mela-vypadat-rubrika\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/boomerang.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/boomerang.agency\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Jak by m\u011bla vypadat rubrika a jak si s n\u00ed poradit?"}]},{"@type":"WebSite","@id":"https:\/\/boomerang.agency\/en\/#website","url":"https:\/\/boomerang.agency\/en\/","name":"Boomerang Communication","description":"Boomerang Communication - strategie, obsahov\u00fd marketing a reklama","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boomerang.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article"}],"about":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/types\/blog_article"}],"version-history":[{"count":4,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article\/1580\/revisions"}],"predecessor-version":[{"id":2916,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/blog_article\/1580\/revisions\/2916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/media\/1582"}],"wp:attachment":[{"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/media?parent=1580"}],"wp:term":[{"taxonomy":"serial","embeddable":true,"href":"https:\/\/boomerang.agency\/en\/wp-json\/wp\/v2\/serial?post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}