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How Website Structure Influence SEO

The way you organzine your website content is called your site structure. This is a reflection of how your content is grouped, linked and presented to your site’s visitors. A good site structure will benefit you in many ways. For example, Google will index your URLs better and visitors will be able to find information more easily. Let’s discuss how your website structure influences SEO.

Site Crawlability

This is the ability of search engines to crawl through your entire website’s content to understand what it is about. In order for a website to be considered crawlable, it needs to be able to take a user from one page to another within the website. If a search engine robot encounters an unexpected dead end or a page that doesn’t link anywhere else, it will negatively impact SEO. For example, at the bottom of this blog post, you will find related posts to keep you on this site. Take a minute today to go through your site and make sure every page has a link to another relevant page within your site.

User Experience

So creating a good site structure will help search engines rank you better, but it will also help your User eXperience (UX). If a visitor can’t figure out the next step of your website or they think it looks poorly built they will leave and seek information elsewhere. This will negatively impact your click-through rate, time spent on site, and bounce rates which all influence Google’s algorithm. For instance, negative experiences tell Google your website might not be relevant or useful for that query/search. Help your users by making information easy to find and ensuring your navigation is intuitive.

What is a good site structure?

Here are a couple steps you can take to make sure you are creating a good site structure.

Make your hierarch logical.  

Keep this simple to help yourself and web crawlers.  Each main category should be unique and distinct and with related subcategories. Ideally, your site should look like a pyramid. Your homepage is the top of the pyramid with links to main sub-content pages beneath it.  


Link your articles and pages together.

All of your pages should link to related articles within your site. Keeping with your hierarchy, the main pages or pages at the top of your pyramid should link down to subpages with those pages linking back up to main pages. Making all the subpages and articles on your site link back to your top page or most important content helps search engines understand the hierarchy and what you would like to be most searchable.


Create categories for your pages.

Divide your articles/blog post or product pages into categories. Creating a good site structure with distinct categories prevents your content from competing with each other.  Escpecially, if you post a lot of products or write a lot about similar topics. However, the rule of thumb is to make sure no category becomes more than twice the size of another.


Overall, having a good site structure will vastly improve your chances of ranking higher in searches. Take action today to improve your website now that you understand how much your website structure influences SEO.



What is SEO?

SEO stands for Search Engine Optimization. The goal of SEO is to improve your ranking on platforms like Google. Helping you to rank higher in organic (non-paid) searches that are most relevant to your industry (see pictured example below). Google uses algorithms to first determine the relevance of your site and then determine the trustworthiness.

The relevance of your site is determined through the content on your site, such as text and visuals as well as the coding on your site. For example, are you answering questions people are searching for in your industry or showing images that are useful? The trustworthiness of your site comes with the popularity of your site. How many visitors are your getting and how long do they stick around to read your content?

Don’t be intimidated. Here are two things you can do today.

Be User-Friendly

First, make sure you always put your user first. If a user visits your page and it’s too slow or not functional they’ll probably leave. Which will hurt your bounce rate and could ultimately affect your SEO. Create a user-friendly site with engaging content by creating a clear hierarchy and easily understandable navigation.

Utilize ALT Attributes and Titles Tags

All of your images should have an ALT attribute which can be easily edited in the media library on a WordPress site. This will help your SEO while more importantly, helping someone understand your page content better.  As stated by Google, “ALT text improves accessibility for people who can’t see images on web pages, including users who use screen readers or have low-bandwidth connections.”

Things you Might not Know About SEO

Not interested in learning SEO? Here are two alternative options.

Use Google Ads

Remember when we talked about paid and organic reach? You can pay to come up first when people search for a particular sentence or phrase. In the example mentioned earlier, when I searched SEO these ads came up. They are in a way bypassing SEO to show first in Google’s search results.  
Things you Might not Know About SEO

Hire a Professional

Were you reading along and not comprehending a word? That’s okay. You understandably have a million other things on your plate. Hire someone that is an SEO professional. It’s their job to understand everything about SEO and how it can help you. Google is constantly changing their algorithm and a professional is going to be keeping up with these changes too.

Regardless of which option you choose, SEO is an important factor in reaching your potential audience and shouldn’t be ignored.