How Website Structure Influences SEO
The way you organzine your website content is called your site structure. This is a reflection of how your content is grouped, linked and presented to your site’s visitors. A good site structure will benefit you in many ways. For example, Google will index your URLs better and visitors will be able to find information more easily. Let’s discuss how your website structure influences SEO.
This is the ability of search engines to crawl through your entire website’s content to understand what it is about. In order for a website to be considered crawlable, it needs to be able to take a user from one page to another within the website. If a search engine robot encounters an unexpected dead end or a page that doesn’t link anywhere else, it will negatively impact SEO. For example, at the bottom of this blog post, you will find related posts to keep you on this site. Take a minute today to go through your site and make sure every page has a link to another relevant page within your site.
So creating a good site structure will help search engines rank you better, but it will also help your User eXperience (UX). If a visitor can’t figure out the next step of your website or they think it looks poorly built they will leave and seek information elsewhere. This will negatively impact your click-through rate, time spent on site, and bounce rates which all influence Google’s algorithm. For instance, negative experiences tell Google your website might not be relevant or useful for that query/search. Help your users by making information easy to find and ensuring your navigation is intuitive.
What is a good site structure?
Here are a couple steps you can take to make sure you are creating a good site structure.
Make your hierarch logical.
Keep this simple to help yourself and web crawlers. Each main category should be unique and distinct and with related subcategories. Ideally, your site should look like a pyramid. Your homepage is the top of the pyramid with links to main sub-content pages beneath it.
Link your articles and pages together.
All of your pages should link to related articles within your site. Keeping with your hierarchy, the main pages or pages at the top of your pyramid should link down to subpages with those pages linking back up to main pages. Making all the subpages and articles on your site link back to your top page or most important content helps search engines understand the hierarchy and what you would like to be most searchable.
Create categories for your pages.
Divide your articles/blog post or product pages into categories. Creating a good site structure with distinct categories prevents your content from competing with each other. Escpecially, if you post a lot of products or write a lot about similar topics. However, the rule of thumb is to make sure no category becomes more than twice the size of another.
Overall, having a good site structure will vastly improve your chances of ranking higher in searches. Take action today to improve your website now that you understand how much your website structure influences SEO.