Benefits of Professional Food Photography
Restaurants owners have more on their plate than ever before. The “to-do” list is never-ending to ensure your business is successful. But when was the last time you crossed off a list item that will help you long term and not just right now. The benefits of professional food photography are one of those long-term list items and let me tell you why.
High-quality professional photos of your menu items allow you to showcase your food and make customers crave what you’re selling. Its common practice in the restaurant industry to draw the eye of customers to dishes that are best known, most delicious or are most profitable. To do this you must use the benefits of professional food photography.
Whether you want to highlight a signature menu item or a new offering, you need to use photos that will drive traffic to your establishment. Have you ever launched a new menu item that you thought everyone would love but it didn’t sell as well as you expected? If you didn’t use professional photography, the way your item was presented may not have been appetizing enough. Photos of deliciously styled food encourage customers to step out of their go-to orders and try new things. When you hire a professional food photographer, you are also hiring a food stylist. Together they know how to position your food to make it most appealing to your clients while also maintaining your brand integrity.
Speaking of brand integrity, you will want a professional photographer to keep the photo style consistent with your brand so it seamlessly fits into your marketing material. Including photos on marketing material such as menus, table signs, billboard, etc. elevates your business quality. Showing your guest that you value the quality of the photos you market your restaurant with translates that you also value the little details. The ingredients that you source and the way you prepare menu items.
Not only print marketing benefits from professional food photography but online marketing as well. Your website should be the first thing that comes to mind with the use of your photos online. For example, a site we created for Los Girasoles (pictured below) displays large bright and colorful photos when you land on the page. These photos fit Los Girarasoles brand as well as enticing the viewer and making them hungry for a Mexican Fiesta.
But don’t stop there, use the benefits of professional food photography on your social media platforms. Stay top of mind with your fan base by posting regularly but also make them crave your food more frequently. Delicious food photos make people hungry for what you’re offering. Have daily specials? Get people talking about them with posts that engage the viewer with delicious photos. Make them stop in their tracks and think about ordering dinner from your restaurant.
Now that we’ve made you sufficiently hungry are you ready to book your session with us? Head on over to our contact page and get in touch. Not ready yet? We’d love to hear what’s holding you back.