4 Reasons for a Professional Headshot

With easy access to a camera today, it’s easy to think that a cell phone photo works perfectly fine to capture your business headshot. After all, why spend money on something you will rarely use and can do yourself? But, I’m going to explain why this is not the case and the 4 reasons for a professional headshot. 

1. Represent Your Brand

You should think of your headshot as an extension of your personal brand. What message you are trying to convey to potential clients? Is it that you are an expert in your field and take value in your business and career? A professional headshot will convey this message and will help you to align with your brand. If you work for a large organization, matching headshots create cohesiveness and builds trust with potential clients.
4 Reasons for a Professional Headshot

2. First Impressions are Everything

As I mentioned in a previous post, it’s easy to judge a book by its cover and the research proves it.  Check out this quote from the Association for Psychological Science:

“A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments).”

You have a tenth of a second for someone to judge you…just based on your face! A decent photo captured on your iPhone will not highlight you in the best light or give a professional impression.

3. Selfie vs. Professional

As you run your business, you may need to hire someone to prepare your taxes. However, you wouldn’t hire your mechanic friend to do this even though you trust your friend. You would hire an established accountant because they are an expert. Just like a professional photographer is an expert with lighting, composition, posing, and editing (we’re not talking about Instagram editing either 😉). If you want to be taken seriously in your profession the first step is to take yourself seriously and invest in yourself.

4. Where to Use

You should use an up to date, professional photo on all of your social media platforms and marketing material. Here is a quick list of all the places you can and should use your new professional headshot.

• Your website

• All social media accounts

• Linkedin

• Link to email/google

• Business card

• Marketing material

In conclusion, a professional business headshot translates trust, professionalism, and expertise to potential clients.  This is an investment in yourself that will help you to stand out and has multiple uses throughout your professional business. These are just 4 reasons for a professional headshot, but the list could go on and on. For a look at more of our professional headshots visit our portfolio or contact us today for more information.